Our CENTURY 21 Redwood Realty agents have had the excellent opportunity to take advantage of not one but TWO of our three owners presenting important real estate information about growing their real estate business and preparing to prospect. These sessions were presented to all of our agents in our 13 offices across Washington, D.C., Maryland, and Northern Virginia, and were piggybacking off of sessions presented by Tom Ferry and his coaching staff.
Have you ever Googled yourself? Did you know that Google will try to give you what it thinks you want to see? So, there’s a very good chance you’ll rank for your name, your area, your business on the first page. More importantly, though, do you know what people see when they Google you?
They’re the two words every potential home seller can’t wait to hear every year: “spring market.” Why? Traditionally, the spring market is the hottest time for sellers to put their homes on the market and buyers scramble to take advantage of the influx of offerings. However, while no one can really pinpoint the date a spring market will take off, there are certain clues that you’re entering into the spring market. As a bonus, we also asked some of our CENTURY 21 Redwood Realty agents where they thought some of the hottest neighborhoods would be for the spring market – and they answered!
Did you know that one of largest resources and social platforms online is YouTube? Created to host and offer videos spanning a wide variety of topics, YouTube is a popular place for people to find information. Are you on YouTube yet? If you are, have you organized your YouTube channel to make it easier for people to find you and your content? YouTube isn’t just a place for you to upload all your listing videos. There are a number of ways you can use your YouTube channel for real estate, and it starts with your YouTube set-up.
Prospecting. Pipelines. Scripts and dialogues. If you’re new to the real estate industry, these might still all be unfamiliar terminology. However, if you’ve been in this business for any amount of time, you’ve got some idea about what these terms mean for the longevity of your real estate career. It’s easier, however, when you start to think of ‘prospecting’ as ‘finding prospective buyers and sellers who may need your assistance’, ‘pipelines’ as a ‘list of people who range from wanting to buy or sell something now to those who are interested in possibly buying or selling down the road’, and ‘scripts and dialogues’ as ‘specific words used to better communicate your desire to help people’ and ‘questions to ask to help you better identify people who need your help now versus those who might need it later.’
While Facebook remains one of the most popular social media platforms, at least demographically with older age groups, it could benefit a real estate agent to at least consider consistently maintaining a Facebook Page. (If you’re interested in Facebook and/or Instagram advertising at all, or having an Instagram Business account, you’ll need a Facebook Page anyway.)
One of the events we most look forward to every year here at CENTURY 21 Redwood Realty is the Redwood Rally, and this year is no exception! Once again, all 13 of our real estate offices will gather at the MGM National Harbor in Maryland for awards recognition, food, drinks, dancing and fun!
We all have a few ‘go-to’ apps we find ourselves using every day in our personal lives, and that’s no different for our real estate lives as well. We were curious what active real estate agents are using every day during their working hours, so we reached out to our CENTURY 21 Redwood Realty agents to find out what they had to say. Here are some of their favorite real estate apps and tech tools!
Recently, C21 Redwood Realty President and co-Founder Eddie Berenbaum joined Arlington agents Kathy Dipp and Ricardo Rozada for CENTURY 21’s One21 European Summit, a conference attracting over 2000 real estate professionals for learning, community, and fun in Lisbon, Portugal.
“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While technically it’s the United States Postal Service’s motto, it could just as easily apply to real estate agents, including during the extreme chill of a polar vortex. We’ve previously written about how to real estate in bad weather, where we talked about tips like checking in on clients and checking on signs. While information like this also applies to winter, there are a few other tips to consider that are winter-specific.
Ensure Access to Your Properties
Winter weather can bring more complications for access, including ice and snow. Ruthan O’Toole, a CENTURY 21 Redwood Realty Locust Grove agent, says she takes into consideration access concerns for both the public and other agents when there’s inclement weather. Having a plan for keeping walkways and driveways (or other parking spaces) clear and open, whether it be from the sellers or an agreement with third-party vendors, can provide additional peace of mind for both the sellers and the selling agent. Additionally, keeping specific winter weather tools on hand, like shovels, sand, and salt, is good for those times when wintry weather sneaks up on you.