Celebrating the CENTURY 21 Redwood Rebrand

By Tara L. Christianson on Sep 7, 2018 8:31:00 AM

Do you live in the Northern Virginia, Southern Maryland, or Washington, D.C. area? Then, you’ll want to keep your eyes peeled, as we’re launching our CENTURY 21 rebrand across all 13 of our CENTURY 21 Redwood Realty offices.

What you’re seeing is the external indicators of a refreshed and renewed brand – from our house signs to our business cards to the new brochures, postcards, and other forms of branding available to our CENTURY 21 Redwood Realty agents...but these are only half of the changes happening within our walls.

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CENTURY 21's Bold New Look

By Edward Berenbaum on Apr 3, 2018 3:54:43 PM

As the original franchise pioneer, CENTURY 21 has taken great pride in being the most globally recognized brand in real estate for two straight decades. A lot has changed since our founding in 1971 though, and it was time for a remodel. So, we collectively tore the old house down to the studs and rebuilt it with our most valuable asset in mind: our agents.

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What’s the Power of a Brand? 

By Tara L. Christianson on Mar 30, 2018 11:00:00 AM

Mercedes. Nordstrom. CENTURY 21.

They’re all brands that instantly evoke a certain expectation of comfort and class combined with an unsurpassed level of customer service. By name alone, those brands have the power to let their clients know they’re in great hands.

And when the actual physical branding matches the feeling clients get when they hear your name? That’s priceless.

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What If We Changed Everything?

By Billy Ekofo on Mar 7, 2018 2:04:24 PM

On March 1, CENTURY 21 corporate released its new and improved branding, and, from where I stand, it was well received. The design, look and feel of the new logo and the associated branding have completely changed the way I look at the brand as a whole. It is modern, edgy, and completely diverges from the previous CENTURY 21 look and feel. We’ve definitely turned a page with the company leadership, and now the brand speaks to our new direction.

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