CENTURY 21 Redwood Names Wayne Steadman as Managing Broker in Manassas

By Kona Gallagher on Jan 18, 2019 7:59:13 AM

To become a true craftsman of any profession requires commitment and dedication. When you’re in a service industry such as real estate, you also need to have an unwavering attitude of always putting the client first. Those three attributes are the trademarks of Wayne Steadman, which is why we’re honored to have him as the Executive Vice President/Managing broker in our Manassas office.

Manassas is CENTURY 21 Redwood's newest office. It opened in 2018 and marked the company's second location in Prince William County, Virginia. Cindy Stackhouse, who is the Executive Vice President and Managing Broker of our Montclair, Virginia office stepped in to lead Manassas as we searched for a permanent Managing Broker.

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The Amazon Effect: What Their Headquarters Announcement Means for Northern Virginia

By Tara L. Christianson on Nov 21, 2018 10:39:34 AM

It’s being called “The Amazon Effect,” and it has everyone in the Northern Virginia, Southern Maryland, and Washington, DC areas speculating on what’s going to happen next. If you’re unaware of what the Amazon Effect is – Amazon has recently announced that it’ll be building headquarters in two new locations: New York City and Crystal City in Arlington, Virginia. Whether you’re a homeowner, investor, renter, or someone who’s a potential buyer in these areas, you know that there will be some residual effect on transportation, traffic, school availability, and home prices. We asked some of our in-house real estate experts what they think about the Amazon Effect and, as expected, reactions were varied. Here’s what they had to say.

The Hype Alone Will Have an Effect

C21 Redwood Frederick agent, Bo Clevenger, notes, “Northern Virginia is full of high-tech companies already. Realistically this is just a drop in the bucket, and it should have only a minimal impact to the area, BUT there is so much hype associated with Amazon and the HQ East that there will be unfathomed results blamed/tied to the move.”

Russ Conners, Executive Vice President and Managing Broker of our Reston office, agrees with Bo:

“The impact will be mostly on residual real estate speculation and the hype over the Amazon name. We have a job surplus locally, so it will not make as big a splash as it would in other areas where tech jobs are in shorter supply. For example, ExxonMobil left Northern Virginia with the same number of employees and the impact was not directly noticeable.

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How to Approach Expired Real Estate Listings

By Tara L. Christianson on Nov 12, 2018 9:47:38 AM

Do you currently work expired listings as part of your real estate business? It’s often an untapped source for new client opportunities. Many real estate agents don’t pursue expired listings because they don’t know where to start. If that sounds like you, here are a few tips that may help you start adding “expired listings” to your lead generation list.

First, Check and Double-Check the Status

Cindy Stackhouse, Managing Broker and EVP of our Montclair and Manassas offices, has seen this happen before – agents reaching out to listings they thought were expired, but have been relisted. So, the first step is checking to make sure the listing is indeed an expired listing! Otherwise, as Cindy points out, it’s “embarrassing and makes agents look unprofessional.” 

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Celebrating CENTURY 21 Redwood Realty's Manassas Grand Opening

By Kona Gallagher on Nov 5, 2018 10:35:15 AM

Here at CENTURY 21 Redwood Realty, we're not going to let a little rain get in the way of a good time. A storm may have rolled in on the night of our Manassas office grand opening party that led us to move the ribbon cutting indoors, but we still had an evening filled with food, fun, and networking.

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How to Get Your Real Estate Groove Back This Fall

By Tara L. Christianson on Sep 17, 2018 9:13:53 AM

Late August and early September isn’t just a hard time for kids - many real estate agents experience their own ‘back-to-school’ slump in their businesses. Not only do many have additional family obligations to deal with; a common perception among agents is that people who were interested or motivated to move probably did so already in summer (or will wait until next year). Less sunlight, more temperamental weather, and a spate of bills doesn’t help the overall mood.

What to do? How do you break out of this slump, so you still finish 2018 strong? A few thoughts from our CENTURY 21 Redwood agents may help provide the catalyst you need to jumpstart this transition into fall.

Plan Events for the Next Few Months

One way to stay motivated is to have things to look forward to, especially if those events involve other people. You can plan client appreciation events for the upcoming months, while starting to get ready for fall pop-by calls and visits, like Ruthan O’Toole (a C21 Redwood agent from our Locust Grove office) does. Not only is Ruthan looking forward to her office’s September client appreciation event, and says their Labor Day event, with taco trucks, was very popular! She notes that autumn is a great time to touch base again with clients: “This is the perfect time to be handing out football schedules, calendars, fliers with area fall festival events posted and, of course, pop-by fall-themed gifts.”

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5 Items That Need to Be on Your Pre-Settlement Checklist

By Tara L. Christianson on Aug 27, 2018 12:52:06 PM

Do you have a checklist for actions you need to take with your buyer or seller clients before you get to the settlement table? Check to see if these are on your list! We asked our CENTURY 21 Redwood Realty agents for mistakes they see real estate agents make before getting to the settlement table, and here’s what they answered. (Consider it a real estate agent’s wish list for other agents.) It’s an excellent opportunity to learn what not to do – and maybe even have a few additions to your “preparing my client for settlement” checklist! 

Title Companies and Title Insurance Advice

“The worst for me is having a buyer shocked to see title insurance cost. We can't sell title insurance and have to be careful what we say because we are not licensed to do so, but it is important to introduce the topic and refer them to a good source. I do it with my buyers when I review their estimated closing cost list when writing an offer (or earlier).” – MaryEllen Rubenstein, C21 Redwood Reston

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3 Appreciation Events That Will 'Wow' Your Clients

By Tara L. Christianson on Jun 29, 2018 7:15:00 AM

If there’s one thing all real estate agents love, it’s their clients. However, figuring out how to express appreciation for those clients is something some agents struggle with. The solution varies from agent to agent, but many successful real estate agents usually either use client appreciation events or pop-bys to express their thanks and gratitude. Below are three ideas for those events as shared by CENTURY 21 Redwood agents and managers.

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How to Real Estate in Bad Weather

By Tara L. Christianson on Jun 25, 2018 9:15:00 AM

“Neither rain nor sleet nor snow stays our agents from the swift completion of their appointed rounds.” OK, so maybe the U.S. Postal creed wasn’t originally written about real estate agents, but after the onslaught of some of our winter and spring weather, perhaps it should have been!

Everyone who’s been in real estate for any prolonged period realizes that there’s no such thing as a ‘fair weather’ real estate agent. When the skies threaten, the winds howl, the water rises, and the snowdrifts get out of hand, it can be tempting to pull the covers over your head and wait it out. Not for our CENTURY 21 Redwood Realty real estate agents, though! 

Here are some tips on how they handle their clients and their real estate business when the weather is less than cooperative:

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A Red, White, and Blue Celebration - The Grand Re-Opening of C21 Redwood Montclair

By Tara L. Christianson on May 18, 2018 8:42:44 AM

What’s red, white, and blue and wears its heart on its sleeve? Our newly redesigned Montclair office!

To celebrate this beautifully redecorated office located in the heart of Montclair, we held a Grand Re-Opening Celebration:

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Marketing Across Demographics - How Different Is It?

By Tara L. Christianson on May 11, 2018 11:25:29 AM

Baby Boomers. Gen X. Millennials. Gen Z. A multigenerational world demands multigenerational marketing from its real estate agents – or does it?

We asked some of our CENTURY 21 Redwood Realty agents whether they marketed to different demographics and here were their responses. 

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