Do you know the one simple thing you can do today to start making your organic and paid real estate marketing more effective? It’s ensuring your database is segmented into specific target audiences. What does that mean? Let’s dive in!
Identify the Different Audience Groups in Your CRM
No matter which client relationship management (CRM) system you use, you should be able to create different groups within your contacts area. Your first step to segmenting these audiences out is to think about the different groups with whom you communicate on a regular basis. For real estate agents, traditionally that’s at least: current buyers, current sellers, people met at open houses, prospective buyers, and prospective sellers. Depending on the different contacts you may have, you may also include groups like family & friends; landlords/investors; renters; and past clients. Segmenting people out into these different groups is a great way to begin to target a market.