How to Thrive in a Changing Real Estate Market

By Tara L. Christianson on Dec 21, 2018 9:20:00 AM

When the real estate market starts to change and become slower, the initial reaction of many people is to panic. Newer real estate agents may be tempted to join them, while experienced agents know there are ways to tackle this new market without losing momentum in their businesses. As C21 Redwood Realty Arlington agent Gary Hughes shares, “Once you decide you will be one of the survivors, you can move forward eager to manage the change and embrace new experiences.”

Where to start? Here are some tips to help you thrive in your next changing real estate market:

Go Back to Basics

One of Coach Tom Ferry’s top tips for confronting a changing market is to diversify your lead generation strategy. You’ll have to work harder to attract buyers and sellers from a variety of sources, and you may even have to go back to certain basics of real estate like working For Sale By Owners (FSBOs) and expired listings. Diversifying also applies to new price points. Rethink the price point you work in and review whether you may want to explore other price points as well.

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5 Items That Need to Be on Your Pre-Settlement Checklist

By Tara L. Christianson on Aug 27, 2018 12:52:06 PM

Do you have a checklist for actions you need to take with your buyer or seller clients before you get to the settlement table? Check to see if these are on your list! We asked our CENTURY 21 Redwood Realty agents for mistakes they see real estate agents make before getting to the settlement table, and here’s what they answered. (Consider it a real estate agent’s wish list for other agents.) It’s an excellent opportunity to learn what not to do – and maybe even have a few additions to your “preparing my client for settlement” checklist! 

Title Companies and Title Insurance Advice

“The worst for me is having a buyer shocked to see title insurance cost. We can't sell title insurance and have to be careful what we say because we are not licensed to do so, but it is important to introduce the topic and refer them to a good source. I do it with my buyers when I review their estimated closing cost list when writing an offer (or earlier).” – MaryEllen Rubenstein, C21 Redwood Reston

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Some of the Best Closing Gifts for Your Clients

By Tara L. Christianson on Aug 20, 2018 11:24:18 AM

It’s settlement day, and you grab a bottle of champagne in a gift bag, ready to give to your clients as a “thank you.” What a nice gesture! What slipped your mind, though, is that your clients don’t drink…and your gift is about to be relegated to the ‘regift’ closet in your clients’ new home.

Client gifts, although not expected, are a fairly common occurrence on or just after settlement day. When it comes to what to give clients, though, real estate agents sometimes default to the usual nice bottle of bubbly.

If you’re looking for some other ideas, including some more personalized options, however, here are several we’ve gathered from our CENTURY 21 Redwood Realty agents:

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3 Appreciation Events That Will 'Wow' Your Clients

By Tara L. Christianson on Jun 29, 2018 7:15:00 AM

If there’s one thing all real estate agents love, it’s their clients. However, figuring out how to express appreciation for those clients is something some agents struggle with. The solution varies from agent to agent, but many successful real estate agents usually either use client appreciation events or pop-bys to express their thanks and gratitude. Below are three ideas for those events as shared by CENTURY 21 Redwood agents and managers.

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How to Real Estate in Bad Weather

By Tara L. Christianson on Jun 25, 2018 9:15:00 AM

“Neither rain nor sleet nor snow stays our agents from the swift completion of their appointed rounds.” OK, so maybe the U.S. Postal creed wasn’t originally written about real estate agents, but after the onslaught of some of our winter and spring weather, perhaps it should have been!

Everyone who’s been in real estate for any prolonged period realizes that there’s no such thing as a ‘fair weather’ real estate agent. When the skies threaten, the winds howl, the water rises, and the snowdrifts get out of hand, it can be tempting to pull the covers over your head and wait it out. Not for our CENTURY 21 Redwood Realty real estate agents, though! 

Here are some tips on how they handle their clients and their real estate business when the weather is less than cooperative:

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How's Your 2018 Real Estate Business Plan Going So Far?

By Tara L. Christianson on May 14, 2018 11:27:00 AM

Congratulations! It’s officially spring market and it’s time your 2018 business plan is truly put to the test. How’s your 2018 going so far? Is your business plan going as expected, or have some unforeseen speed bumps popped up along the way?

We reached out to our CENTURY 21 Redwood Realty agents to find out how their 2018 business plan is going. While some are dealing with local market fluctuations, most are seeing a huge improvement this year as they've been implementing strategies and exclusive tools that C21 Redwood has provided to them.

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When is the Best Time to List a House?

By Tara L. Christianson on Mar 19, 2018 10:51:34 AM

When somebody starts to think about selling their home, one of the most common questions they’ll ask their real estate agent is, “When is the best time to put my home on the market?” Traditionally speaking, you’d probably think that the answer would be ‘spring,’ as most people associate spring market with the top selling season.

However, you might be surprised to hear that it’s not as simple as a one-season answer. If not driven by necessity (the need to move elsewhere or the need for immediate funds), here are a couple of questions to consider first before listing a house.

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