How to Effectively Use Instagram Ads in Your Real Estate Business

By Tara L. Christianson on Nov 19, 2018 10:47:14 AM

When 35% of Americans use it and 60% of users visit it daily, adding Instagram to your digital real estate strategy starts to seem like a good idea. Take into consideration that it’s one of the highest trending platforms, and mainly attracts a demographic between the ages of 18-49, and Instagram looks even more like a contender your focus in 2019. (Sources: PEW, SproutSocial)

As with any online strategy for your business, there are two ways of approaching Instagram: organically and via paid advertising. If you are going to be using Instagram for your real estate business, with a focus on the consistent posting of unpaid content, the first step is to create an Instagram for Business account. (Learn more about what that means here.) If you are using Facebook’s Business Manager for running paid ads on Instagram instead, you’ll at least need a Facebook Page. Did you know - your Facebook Page can serve to run ads on Instagram without the need of an Instagram account! There are several different kinds of ads you can run on Instagram.

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How to Use Instagram in Your Real Estate Business

By Tara L. Christianson on Jul 2, 2018 7:47:00 AM

Is Instagram already your jam, or are you still deciding how you might be able to include it in your online real estate business plan? If you’re still unsure whether Instagram is for you, here’s an introduction to Instagram and a few ways you may enjoy using the app in your real estate business.

Instagram is a social networking app made exclusively for use by mobile devices, specifically smartphones. By 2019, it’s projected there will be at least 104.5 million Instagram users in the United States alone. Currently, there are somewhere around 600 million monthly Instagram users in the world, and the majority of those people follow a business account of some sort.

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