3 Ways You Can Manage Real Estate Buyer Expectations

By Tara L. Christianson on Oct 26, 2018 10:34:10 AM

Who loves surprises? Probably a number of us, when they’re pleasant surprises. One of the places where you arguably aren’t such a fan of surprises, however, would be during a real estate transaction, especially if you’re a buyer. In our role as real estate agents, it’s essential to provide guidance and education to buyers to help them through their journey. We asked our CENTURY 21 Redwood Realty agents about how they manage their buyer clients’ expectations, and here’s what they had to share.

Manage Buyer Expectations from the Start

“Managing buyer's expectations starts with setting the right expectations from the start,” says C21 Redwood Gaithersburg agent Jeff Ganz. “This is done with an initial buyer consultation that covers all aspects of the transaction. When done properly, a buyer should know what to expect throughout the process as well as what the expectation is from all parties and what potential pitfalls there might be.”

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Discover the Benefits of Real Estate Offices

By Tara L. Christianson on Oct 5, 2018 10:23:59 AM

We hear it all the time, “The physical real estate office is dead. You can work from home (or Starbucks, or your car) just as easily.” While that may hold true for a few real estate professionals, we believe that many still crave the office experience, which is why we’ve focused a lot of time and attention on each of our 13 CENTURY 21 Redwood Realty offices to ensure our agents always look forward to and enjoy their experience. Instead of continuing to wax poetic about our amazing offices (like Reston, Montclair, Arlington, and Ashburn), we reached out to those who matter most – our agents – to see what they love about working in a real estate office.

Real Estate Offices are Great for Client Meetings

Having an office you’re proud to visit isn’t essential just from an ego standpoint; it’s also a crucial part of REALTOR® safety to be able to meet clients in a safe place.

Dave Pard, a C21 Redwood agent from Frederick, says, “I find it useful to meet buyer clients in the office to conduct property searches and display my laptop on the conference room screen. This way, we can review properties together, discuss, and research additional info together, as opposed to back and forth emails.”

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Marketing Across Demographics - How Different Is It?

By Tara L. Christianson on May 11, 2018 11:25:29 AM

Baby Boomers. Gen X. Millennials. Gen Z. A multigenerational world demands multigenerational marketing from its real estate agents – or does it?

We asked some of our CENTURY 21 Redwood Realty agents whether they marketed to different demographics and here were their responses. 

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How Involved Should a Real Estate Agent Be in the Mortgage Process?

By Tara L. Christianson on Apr 6, 2018 8:35:00 AM

Real estate transactions often involve more people than a buyer or seller may initially realize. From real estate agents to home inspectors to appraisers to mortgage professionals, there are any number of people who ‘touch’ the transaction before it’s done.

And, oftentimes, those people have to seamlessly work with each other to make sure the real estate settlement is successful. When a buyer needs a mortgage, finding the best mortgage professional to assist with a buyer’s needs is extremely important. That begs the question:

How involved should a real estate agent be in the mortgage process?

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