The Question You're Probably Not Asking of Your Next Potential Brokerage

By Tara L. Christianson on Oct 1, 2018 1:22:32 PM

When it comes to choosing your next potential brokerage, many people focus on monetary offerings – commission splits, bonuses, and more – or on other enticements that might make them choose a brokerage as their next brokerage. There’s one question, though, that many agents don’t ask, and that’s about your potential next brokerage’s agent retention rate.

Why is that important?

There are many reasons real estate agents may think it’s time to make a change in their brokerage, including lack of support, high or incomprehensible fee structures, insufficient education, a lag in keeping up with innovation, and isolation from their wider community. But it’s harder to pin down why real estate agents choose to stay with their brokerages.

One reason many agents stay with their brokerage is that they’ve found a brokerage who isn’t afraid to work on expanding their agents’ brand instead of their own. For example, many long-term agents at CENTURY 21 Redwood Realty admire our focus on enhancing our agents’ brands and letting them fly.

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Making the Most Out of Your Zillow and Trulia Profiles

By Tara L. Christianson on Jun 8, 2018 10:50:00 AM

Whether real estate agents like it or not, prospective buyers and sellers are still searching for homes, and for their next listing and buyers agents, on Zillow and Trulia. That’s why having your real estate agent profile fully filled out on those sites is so important, and why encouraging reviews on those sites still matters. 

Fortunately, getting started with creating an agent profile on Zillow and Trulia is actually a one-step process. Since Zillow bought Trulia back in 2015, there’s been a great symbiosis between the companies, and now you only have to fill in your information when you register through Zillow to have it also show up on Trulia’s site. Even better, the reviews you collect on Zillow will also automatically feed to Trulia, so you don’t have to make any extra effort.

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