An Easy Way to Convey Current Local Market Conditions

By Tara L. Christianson on Feb 6, 2019 10:18:00 AM

Clients these days want to feel informed before making any decision. With all the different kinds of information out there, however, it can sometimes be difficult for them to know which information to trust and rely on. Enter: You, Their Real Estate Agent and Trusted Local Adviser.

One of the ways our agents communicate local market conditions with prospective and current clients is through MarketWatch postcards. How could you use them in your business? First, send out MarketWatch postcards to people in your chosen area with information about current and upcoming listings, including a summary of properties that are for sale, under contract, or have sold to other residents in those areas. Then, follow up with new cards when you get a listing, when the property goes under contract, when it sells, and/or when the market changes in that area. Keeping that constant flow of simple-to-understand information in an easily digestible marketing piece is an excellent touchpoint and way to provide clients with valuable information. All while showcasing your local knowledge!

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