How to Plan Your 2019 Online Strategy

By Tara L. Christianson on Dec 12, 2018 10:38:20 AM

You’re inspired. You’re ready. You’re going to hit the ground running on January 1. Your 2019 real estate business plan is all ready to go. It includes a 2019 online strategy, right? Right?!

If that’s your missing piece, it’s OK. You’ve still got time to work on incorporating those essential online pieces to the rest of your plan. Where do you start? With some oldies, yet goodies: Who, What, Where, When, Why and How.

The Why of your 2019 Online Strategy

Like Simon Sinek says, “Start with why.” In this case, you need to decide why you even want to have an online presence for your real estate business in the first place. Is it because you want more followers in 2019? Do you want more people engaging with you online? Do you want to create more lead opportunities? You’d like to increase your referral network? Or, maybe you’d like to continue nurturing relationships with your current client sphere. Whatever your reason, you need to decide what your goal is with your efforts. Knowing your purpose upfront means you can then measure whether or not you’re successful in what you’re working on. Once you’ve got your Why decided, you can focus on the rest of your strategy.

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How To Create Engaging Images for Your Online Content

By Tara L. Christianson on Nov 28, 2018 11:18:42 AM

Most online marketers agree that visual content marketing is their most significant focus now and moving into 2019. Take video - mobile video usage alone has increased by nearly 10 million daily viewing minutes in the last two years! (Source.) That’s a lot of eyeballs…and wouldn’t you like those eyeballs to be watching your content, too? You’re going to be creating and sharing interesting, engaging images online. So, where should you start?

Have a Plan

Start by having a plan. What do you want your content to convey? Are you going to be showing off a particular lifestyle? Will you be focusing more on the community you live and work in? Or are you going to be strictly business – sharing the stories of the buyers and sellers you work with, as well as the day to day behind the scenes of work of a hard-working real estate agent?

Knowing what kind of story you want to tell and what people you want to attract most will help you figure out the next step in your planning, which is deciding where to post your content and how often.

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