When 35% of Americans use it and 60% of users visit it daily, adding Instagram to your digital real estate strategy starts to seem like a good idea. Take into consideration that it’s one of the highest trending platforms, and mainly attracts a demographic between the ages of 18-49, and Instagram looks even more like a contender your focus in 2019. (Sources: PEW, SproutSocial)
As with any online strategy for your business, there are two ways of approaching Instagram: organically and via paid advertising. If you are going to be using Instagram for your real estate business, with a focus on the consistent posting of unpaid content, the first step is to create an Instagram for Business account. (Learn more about what that means here.) If you are using Facebook’s Business Manager for running paid ads on Instagram instead, you’ll at least need a Facebook Page. Did you know - your Facebook Page can serve to run ads on Instagram without the need of an Instagram account! There are several different kinds of ads you can run on Instagram.