Why You Shouldn't Wait Until Spring to List a Home

By Tara L. Christianson on Dec 31, 2018 10:40:24 AM

Traditionally, people think the real estate market starts in the spring of every year. However, savvy sellers know that listing in the winter ‘off-season’ can prove to be beneficial. Don’t believe us? Here’s what our CENTURY 21 Redwood agents had to say about why you should be listing your home right now.

“Of course, winter or off-season listing is beneficial to willing sellers!

There is less competition (fewer homes for buyers to select from) with fewer homes on the market that time of year AND buyers who are out in the marketplace are more seriously motivated to locate their next home & commit to a closing date.

Agents typically are carrying less inventory so have more personalized time for marketing. Vendors are also less busy, so scheduling photo shoots, repairs, remodeling is more flexible and compatible with seller plans.”

Ruthan O’Toole, Agent, C21 Redwood Locust Grove

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Does the Chandelier Convey? Fixtures and Personal Property

By Tara L. Christianson on Nov 14, 2018 1:28:57 PM


Your buyers are getting ready to move in after a seller post-settlement occupancy, and you get a panicked call. The sellers removed the attached bookshelves in the living room and a few other built-ins that were scattered around the house. They also took the riding mower out of the backyard shed. What happens next?

First, the resulting confusion could have been prevented if the sellers had been adequately advised before they moved out. Sharon Ferguson, a CENTURY 21 Redwood Realty agent from Fredericksburg, says she’s never had a scenario like this happen in her 10 years of real estate. “That's due, in part, to my advice to sellers to remove and/or replace items that the sellers wish to take with them BEFORE the house goes Active. If they can't do that for any reason, I advise them to hang tags on the items that read "Does Not Convey." If the item is large, such as a tractor or riding lawnmower, I put in the remarks section of the listing that it either conveys, or does not, or is negotiable...whatever the case may be. Doing things this way heads off a lot of potential problems.” Locust Grove agent Ruthan O’Toole agrees that it’s best to have any replacement for a fixture, like a light fixture, visually in place before the home goes on the market: “It is smart to have the replacement fixture visually apparent for buyer to see what will be in the place of the chandelier or personal fixture not conveying.”

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What Does a Day in the Life of a Top Producing Real Estate Agent Look Like?

By Tara L. Christianson on Oct 24, 2018 2:23:00 PM

Once you become a top-producing real estate agent, certain things should come as second nature to you. Don’t be mistaken, though. You still have to work hard and work smart, and a lot of that boils down to keeping a schedule. America's #1 Real Estate Coach and mentor to CENTURY 21 Redwood Realty agents Tom Ferry likes to say, “Routine is the sign of an ambitious individual.”

He’s written a blueprint for what a top-producing agent’s week should look like. While he has some basic rules – like starting each day knowing what your goal is and time-blocking your entire day out on your schedule – he has also broken the day down. Here’s a snapshot of what part of a day for a top-producing agent could look like:

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Discover the Benefits of Real Estate Offices

By Tara L. Christianson on Oct 5, 2018 10:23:59 AM

We hear it all the time, “The physical real estate office is dead. You can work from home (or Starbucks, or your car) just as easily.” While that may hold true for a few real estate professionals, we believe that many still crave the office experience, which is why we’ve focused a lot of time and attention on each of our 13 CENTURY 21 Redwood Realty offices to ensure our agents always look forward to and enjoy their experience. Instead of continuing to wax poetic about our amazing offices (like Reston, Montclair, Arlington, and Ashburn), we reached out to those who matter most – our agents – to see what they love about working in a real estate office.

Real Estate Offices are Great for Client Meetings

Having an office you’re proud to visit isn’t essential just from an ego standpoint; it’s also a crucial part of REALTOR® safety to be able to meet clients in a safe place.

Dave Pard, a C21 Redwood agent from Frederick, says, “I find it useful to meet buyer clients in the office to conduct property searches and display my laptop on the conference room screen. This way, we can review properties together, discuss, and research additional info together, as opposed to back and forth emails.”

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How to Get Your Real Estate Groove Back This Fall

By Tara L. Christianson on Sep 17, 2018 9:13:53 AM

Late August and early September isn’t just a hard time for kids - many real estate agents experience their own ‘back-to-school’ slump in their businesses. Not only do many have additional family obligations to deal with; a common perception among agents is that people who were interested or motivated to move probably did so already in summer (or will wait until next year). Less sunlight, more temperamental weather, and a spate of bills doesn’t help the overall mood.

What to do? How do you break out of this slump, so you still finish 2018 strong? A few thoughts from our CENTURY 21 Redwood agents may help provide the catalyst you need to jumpstart this transition into fall.

Plan Events for the Next Few Months

One way to stay motivated is to have things to look forward to, especially if those events involve other people. You can plan client appreciation events for the upcoming months, while starting to get ready for fall pop-by calls and visits, like Ruthan O’Toole (a C21 Redwood agent from our Locust Grove office) does. Not only is Ruthan looking forward to her office’s September client appreciation event, and says their Labor Day event, with taco trucks, was very popular! She notes that autumn is a great time to touch base again with clients: “This is the perfect time to be handing out football schedules, calendars, fliers with area fall festival events posted and, of course, pop-by fall-themed gifts.”

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Some of the Best Closing Gifts for Your Clients

By Tara L. Christianson on Aug 20, 2018 11:24:18 AM

It’s settlement day, and you grab a bottle of champagne in a gift bag, ready to give to your clients as a “thank you.” What a nice gesture! What slipped your mind, though, is that your clients don’t drink…and your gift is about to be relegated to the ‘regift’ closet in your clients’ new home.

Client gifts, although not expected, are a fairly common occurrence on or just after settlement day. When it comes to what to give clients, though, real estate agents sometimes default to the usual nice bottle of bubbly.

If you’re looking for some other ideas, including some more personalized options, however, here are several we’ve gathered from our CENTURY 21 Redwood Realty agents:

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Different Ways To Use Video in Real Estate

By Tara L. Christianson on Apr 13, 2018 8:39:00 AM

When The Buggles sang “Video Killed the Radio Star” in 1979, they probably didn’t realize how ubiquitous video would become for both entertainment and informational purposes. Real estate agents have really started to embrace video, and, more than ever, there are a number of ways video can be used by real estate professionals to communicate with and reach a wider audience.

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