C21 Redwood Agents Win Big Through Prospecting

By Kona Gallagher on Dec 3, 2018 8:29:57 AM

Here at CENTURY 21 Redwood Realty, 2018 and 2019 are all about business planning. We've launched an exclusive online business planning tool for our agents, and even held a company-wide business planning session hosted by Tom Ferry-- an event that was so out-of-this-world successful, that we're doing it again next year. One of the fundamentals of a robust real estate business plan is prospecting. Our owners, Shawn Milletary, Nick Pasquini, and Eddie Berenbaum, wanted to drive this home, so they decided to incentivize our agents through a business planning competition with some BIG prizes.

The contest ran for 60 days leading up to our company-wide business planning event, and focused on five areas of an agent's business:

  1. Conversations
  2. Listing Appointments
  3. Buyer Consultations
  4. Open Houses 
  5. Outbound Referrals
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Tom Ferry Hosts Live Business Planning Session With C21 Redwood Agents

By Kona Gallagher on Nov 26, 2018 11:07:09 AM

At CENTURY 21 Redwood Realty, when we say we partner with agents to grow their business, we mean it. That's why, in 2018, we forged a partnership with America's #1 Real Estate Coach, Tom Ferry. All year, Tom and his team hosted exclusive online and in-person events with the express purpose of helping our agents reach new heights. This partnership culminated with our 2019 Business Planning session. This all-day program was hosted live by Tom Ferry and took our agents step-by-step through how to make an actionable business plan.

The event brought all 13 of our offices together, with a total of about 400 agents attending. Tom had advice and plans for everyone from our top-producing agents, to the brand-new licensees in our New Agent Program. While experienced agents and new agents will certainly approach their days a little differently, the main point that Tom drove home was that business is just math.

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Tom Ferry is Hosting C21 Redwood's Biggest Event of the Year

By Kona Gallagher on Oct 9, 2018 10:20:58 AM

 
2018 has been a massive year for CENTURY 21 Redwood Realty. Not only have we expanded our reach with a total of 13 offices, but we've re-dedicated ourselves to our impact statement: "We partner with agents to grow their business." One significant way we've done this is by entering into a partnership with Tom Ferry, America's #1 real estate coach.

Throughout this entire year, our agents have had multiple opportunities to learn from Tom Ferry and his team through webinars, discount tickets to his events, and in-person Redwood-exclusive appearances. Back in February, Coach Kay Stanley visited us to work with our Managing Brokers, and in April, Tom Ferry was the keynote speaker at our annual Redwood Rally. Our agents have gained invaluable information and tools that have helped them to grow their businesses and set up 2019 as their best year ever. Every event we've held this year has been leading up to one thing: 2019 Business Planning, hosted by Tom Ferry.
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The Question You're Probably Not Asking of Your Next Potential Brokerage

By Tara L. Christianson on Oct 1, 2018 1:22:32 PM

When it comes to choosing your next potential brokerage, many people focus on monetary offerings – commission splits, bonuses, and more – or on other enticements that might make them choose a brokerage as their next brokerage. There’s one question, though, that many agents don’t ask, and that’s about your potential next brokerage’s agent retention rate.

Why is that important?

There are many reasons real estate agents may think it’s time to make a change in their brokerage, including lack of support, high or incomprehensible fee structures, insufficient education, a lag in keeping up with innovation, and isolation from their wider community. But it’s harder to pin down why real estate agents choose to stay with their brokerages.

One reason many agents stay with their brokerage is that they’ve found a brokerage who isn’t afraid to work on expanding their agents’ brand instead of their own. For example, many long-term agents at CENTURY 21 Redwood Realty admire our focus on enhancing our agents’ brands and letting them fly.

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Where in the World is the C21 Redwood Brand?

By Tara L. Christianson on Aug 17, 2018 9:06:02 AM

It’s not just the new CENTURY 21 brand that we love seeing everywhere – it’s also seeing CENTURY 21 Redwood Realty being represented in some (sometimes) very unexpected places! With new red hats to complement our awesome C21 Redwood shirts, you may get travel inspiration (or envy!) based on where we’ve been spotted.

Take a look…

It started with Redwood Rocking the Red at the Washington Nationals game as part of our annual gathering at the ballpark: 

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