Who Needs Marie Kondo With These Real Estate Agents Around (Part 1)?

By Tara L. Christianson on Jan 25, 2019 8:14:00 AM

Are you one of the millions of people who have either read Marie Kondo’s The Life-Changing Magic of Tidying Up or watched her Netflix show, “Tidying Up with Marie Kondo”? Both have inspired many people across the country (and the world) to look at their homes with a different set of eyes, to get rid of things that no longer “spark joy” and to organize what they keep more neatly. From a real estate perspective, it’s fantastic this show is getting so much notice, as helping people ‘tidy’ up and declutter before putting their home on the market is one of the many tasks of most real estate agents! We asked our resident tidy-ers their tips for helping sellers prepare their homes for sale, as well as how to keep them clean for showings and open houses. Here is part one of their responses. Be sure to come back next week for part two!

“I’ve learned most recently, after getting my own home ready for sale after living and raising our kids for the last 18 years, that this is more overwhelming than I thought. Being sympathetic to how stressful this is has helped me to help my clients in a different way the last six months.

First, take it room by room, so it’s less stressful. Deciding what needs to be saved, donated or trashed is always important, but how to do that is even more important. Can they do this themselves or do they need help from a service (if they are older)? Is the house really in need of a lot of work? Maybe they’ll need a dumpster instead. So, it’s up to me to provide the relevant resources to help.
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The Question You're Probably Not Asking of Your Next Potential Brokerage

By Tara L. Christianson on Oct 1, 2018 1:22:32 PM

When it comes to choosing your next potential brokerage, many people focus on monetary offerings – commission splits, bonuses, and more – or on other enticements that might make them choose a brokerage as their next brokerage. There’s one question, though, that many agents don’t ask, and that’s about your potential next brokerage’s agent retention rate.

Why is that important?

There are many reasons real estate agents may think it’s time to make a change in their brokerage, including lack of support, high or incomprehensible fee structures, insufficient education, a lag in keeping up with innovation, and isolation from their wider community. But it’s harder to pin down why real estate agents choose to stay with their brokerages.

One reason many agents stay with their brokerage is that they’ve found a brokerage who isn’t afraid to work on expanding their agents’ brand instead of their own. For example, many long-term agents at CENTURY 21 Redwood Realty admire our focus on enhancing our agents’ brands and letting them fly.

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