Most online marketers agree that visual content marketing is their most significant focus now and moving into 2019. Take video - mobile video usage alone has increased by nearly 10 million daily viewing minutes in the last two years! (Source.) That’s a lot of eyeballs…and wouldn’t you like those eyeballs to be watching your content, too? You’re going to be creating and sharing interesting, engaging images online. So, where should you start?
Have a Plan
Start by having a plan. What do you want your content to convey? Are you going to be showing off a particular lifestyle? Will you be focusing more on the community you live and work in? Or are you going to be strictly business – sharing the stories of the buyers and sellers you work with, as well as the day to day behind the scenes of work of a hard-working real estate agent?
Knowing what kind of story you want to tell and what people you want to attract most will help you figure out the next step in your planning, which is deciding where to post your content and how often.