Who Needs Marie Kondo With These Real Estate Agents Around (Part 1)?

By Tara L. Christianson on Jan 25, 2019 8:14:00 AM

Are you one of the millions of people who have either read Marie Kondo’s The Life-Changing Magic of Tidying Up or watched her Netflix show, “Tidying Up with Marie Kondo”? Both have inspired many people across the country (and the world) to look at their homes with a different set of eyes, to get rid of things that no longer “spark joy” and to organize what they keep more neatly. From a real estate perspective, it’s fantastic this show is getting so much notice, as helping people ‘tidy’ up and declutter before putting their home on the market is one of the many tasks of most real estate agents! We asked our resident tidy-ers their tips for helping sellers prepare their homes for sale, as well as how to keep them clean for showings and open houses. Here is part one of their responses. Be sure to come back next week for part two!

“I’ve learned most recently, after getting my own home ready for sale after living and raising our kids for the last 18 years, that this is more overwhelming than I thought. Being sympathetic to how stressful this is has helped me to help my clients in a different way the last six months.

First, take it room by room, so it’s less stressful. Deciding what needs to be saved, donated or trashed is always important, but how to do that is even more important. Can they do this themselves or do they need help from a service (if they are older)? Is the house really in need of a lot of work? Maybe they’ll need a dumpster instead. So, it’s up to me to provide the relevant resources to help.
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Why You Shouldn't Wait Until Spring to List a Home

By Tara L. Christianson on Dec 31, 2018 10:40:24 AM

Traditionally, people think the real estate market starts in the spring of every year. However, savvy sellers know that listing in the winter ‘off-season’ can prove to be beneficial. Don’t believe us? Here’s what our CENTURY 21 Redwood agents had to say about why you should be listing your home right now.

“Of course, winter or off-season listing is beneficial to willing sellers!

There is less competition (fewer homes for buyers to select from) with fewer homes on the market that time of year AND buyers who are out in the marketplace are more seriously motivated to locate their next home & commit to a closing date.

Agents typically are carrying less inventory so have more personalized time for marketing. Vendors are also less busy, so scheduling photo shoots, repairs, remodeling is more flexible and compatible with seller plans.”

Ruthan O’Toole, Agent, C21 Redwood Locust Grove

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C21 Redwood Agents Win Big Through Prospecting

By Kona Gallagher on Dec 3, 2018 8:29:57 AM

Here at CENTURY 21 Redwood Realty, 2018 and 2019 are all about business planning. We've launched an exclusive online business planning tool for our agents, and even held a company-wide business planning session hosted by Tom Ferry-- an event that was so out-of-this-world successful, that we're doing it again next year. One of the fundamentals of a robust real estate business plan is prospecting. Our owners, Shawn Milletary, Nick Pasquini, and Eddie Berenbaum, wanted to drive this home, so they decided to incentivize our agents through a business planning competition with some BIG prizes.

The contest ran for 60 days leading up to our company-wide business planning event, and focused on five areas of an agent's business:

  1. Conversations
  2. Listing Appointments
  3. Buyer Consultations
  4. Open Houses 
  5. Outbound Referrals
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5 Items That Need to Be on Your Pre-Settlement Checklist

By Tara L. Christianson on Aug 27, 2018 12:52:06 PM

Do you have a checklist for actions you need to take with your buyer or seller clients before you get to the settlement table? Check to see if these are on your list! We asked our CENTURY 21 Redwood Realty agents for mistakes they see real estate agents make before getting to the settlement table, and here’s what they answered. (Consider it a real estate agent’s wish list for other agents.) It’s an excellent opportunity to learn what not to do – and maybe even have a few additions to your “preparing my client for settlement” checklist! 

Title Companies and Title Insurance Advice

“The worst for me is having a buyer shocked to see title insurance cost. We can't sell title insurance and have to be careful what we say because we are not licensed to do so, but it is important to introduce the topic and refer them to a good source. I do it with my buyers when I review their estimated closing cost list when writing an offer (or earlier).” – MaryEllen Rubenstein, C21 Redwood Reston

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Some of the Best Closing Gifts for Your Clients

By Tara L. Christianson on Aug 20, 2018 11:24:18 AM

It’s settlement day, and you grab a bottle of champagne in a gift bag, ready to give to your clients as a “thank you.” What a nice gesture! What slipped your mind, though, is that your clients don’t drink…and your gift is about to be relegated to the ‘regift’ closet in your clients’ new home.

Client gifts, although not expected, are a fairly common occurrence on or just after settlement day. When it comes to what to give clients, though, real estate agents sometimes default to the usual nice bottle of bubbly.

If you’re looking for some other ideas, including some more personalized options, however, here are several we’ve gathered from our CENTURY 21 Redwood Realty agents:

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How to Real Estate in Bad Weather

By Tara L. Christianson on Jun 25, 2018 9:15:00 AM

“Neither rain nor sleet nor snow stays our agents from the swift completion of their appointed rounds.” OK, so maybe the U.S. Postal creed wasn’t originally written about real estate agents, but after the onslaught of some of our winter and spring weather, perhaps it should have been!

Everyone who’s been in real estate for any prolonged period realizes that there’s no such thing as a ‘fair weather’ real estate agent. When the skies threaten, the winds howl, the water rises, and the snowdrifts get out of hand, it can be tempting to pull the covers over your head and wait it out. Not for our CENTURY 21 Redwood Realty real estate agents, though! 

Here are some tips on how they handle their clients and their real estate business when the weather is less than cooperative:

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Listing and Holding an Open House During the Holidays - Should You Do It?

By Tara L. Christianson on May 21, 2018 9:38:02 AM

Now that we’ve addressed what time of year is the best to list a home, there are two other questions many real estate agents get about selling a home, especially around bigger holidays like Christmas and Easter. Those questions are: “Should I list a house around the holiday?” and “Should you hold an open house over the holiday?”

We asked some of our CENTURY 21 Redwood Realty agents to weigh in with their thoughts, and here are some of their responses.

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How Involved Should a Real Estate Agent Be in the Mortgage Process?

By Tara L. Christianson on Apr 6, 2018 8:35:00 AM

Real estate transactions often involve more people than a buyer or seller may initially realize. From real estate agents to home inspectors to appraisers to mortgage professionals, there are any number of people who ‘touch’ the transaction before it’s done.

And, oftentimes, those people have to seamlessly work with each other to make sure the real estate settlement is successful. When a buyer needs a mortgage, finding the best mortgage professional to assist with a buyer’s needs is extremely important. That begs the question:

How involved should a real estate agent be in the mortgage process?

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