What’s the Power of a Brand? 

By Tara L. Christianson on Mar 30, 2018 11:00:00 AM

Mercedes. Nordstrom. CENTURY 21.

They’re all brands that instantly evoke a certain expectation of comfort and class combined with an unsurpassed level of customer service. By name alone, those brands have the power to let their clients know they’re in great hands.

And when the actual physical branding matches the feeling clients get when they hear your name? That’s priceless.

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