What's Your Hashtag?

Mar 27, 2019 11:30:00 AM

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You pretty much give away your age depending on what you call this sign: #. Is it pound or is it hash? What used to be the pound sign to many is now what most people associate with hashtags. Hashtags were actually first predominantly used on Twitter as a way for people to organize information and find it again quickly.  (In fact, you can blame one man, Chris Messina, for the first real uses of hashtags.)

Now, hashtags are actually an important tool on another social platform as well, and that platform is Instagram. In fact, you can use up to 30 hashtags on Instagram! Other social platforms supporting hashtag use include LinkedIn and Facebook. So the question is – what hashtags do you use and/or should you be using when promoting yourself and your real estate business online? 

Real Estate Hashtags

It’s an obvious one, but hashtags related to real estate are a great way to identify that you’re a real estate agent as well as the real estate listings you might be promoting. These can range from #realestate to #realestateagent and #realtor to #forsale and #newhome and #investment. Looking to attract buyers? Think of including #househunting, #openhomes, #openhouse, #homesforsale and #justlisted. Looking to attract sellers? #Listing, #justsold, #housesales, and #realestateexpert may catch their eye. 

Choose Local Hashtags

Looking around at the social accounts of local businesses in your area will also point you to hashtags that really start to establish you as someone who works in a specific local area. (You should already be including locations in all of your posts, at least on Instagram.) What hashtags are they using to establish themselves in the area? For example, Northern Virginia agents could use: #virginia #northernvirginia #washingtondc and/or #dmv. Then, they could get more specific - #tysonscorner or #arlingtonva or #fairfaxcounty. If a community has a particular name that could also have its own hashtag.

Hashtags Inspired by Your Niche

What’s your real estate specialty? Maybe it’s luxury homes. Or relocation. Or working with those in the military. Let’s say it’s luxury. Using hashtags, you could start to narrow the audience attracted to your posts to those searching #luxury, #luxuryhome, #luxuryhomes, #luxuryhomedesign, #housegoals, #livingwell, and #milliondollarlisting.

If you’re wondering what hashtags work best for you and your niche, although there are many different apps and websites out there that promise the best kind of hashtags, the first and best place to start is actually within the different social platforms you’re using. Instagram has a great search tool that allows you to narrow your hashtags. Just type ‘#’ and a word (like #military) and see what pops up! 

Don’t be afraid of using hashtags. They’re a useful tool to help people be able to find you, to quickly identify what area you work in, and what your specialty/specialties are.

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Tara L. Christianson

Written by Tara L. Christianson

As Century 21 Redwood Realty's Training and Technology Director, Tara has been allowed more fully explore her passion for teaching fellow real estate agents all about upcoming technologies and the opportunities of the online world. She's an international speaker and content writer who relentlessly pursues the best strategies for individuals and companies in utilising technology to its best benefit.

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