What's Your Preferred Online Social Site?

Apr 10, 2019 2:43:24 PM

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Do you have a favorite social media site you prefer either in your life or in your business? You’re not alone! Everyone has a preference and while a good online marketing plan incorporates a few of the key social sites, there are usually one or two you find yourself going back to time and again. We asked our CENTURY 21 Redwood Realty agents their preferences. Which one do you think was most popular?

Surprise!

It was a tie between Facebook and Instagram. Although several of our agents acknowledged LinkedIn, Twitter, and Snapchat as being popular platforms for themselves and their clients, primarily everyone said Facebook and Instagram are their daily ‘go-tos.’

“I blend personal and business information on Facebook and Instagram, keeping the personal info very vague.” - Tyuet Nguyen, C21 Redwood Ashburn  

“Instagram is a personal favorite because I used to use it differently from Facebook.  I originally followed artists, photographers, some comedy accounts, etc. whereas Facebook was more for friends, events, and keeping up with people from my past like high school friends, etc. I also find Facebook to be much more political. Now, with the younger buyer, I have made a point of following clients and friends, and I find that I post on Instagram first and copy to Facebook. I spend a lot less time on Facebook, and I also know plenty of people that no longer use Facebook even though their account is still technically active.” - M. Cameron Shosh, C21 Redwood D.C.

“In our time-challenged world, I love Instagram because a picture says a thousand words. Need I say more?!” – Michelle Sanoske, C21 Redwood Fairfax

“Facebook has all my family and friends and I mainly use it for personal use, but have use it for my professional life as well. I also use Linked In for my professional use. - LuVerne Boes, C21 Redwood Manassas

“I love Facebook for both my private and personal lives, because my life is so intertwined. Recently, two different people approached me and let me know that one of the reasons they like doing business with me my family is because they believe that we are very real. They love seeing how our family interacts on a business, family and community level, and Facebook allows us to do this. I can be selling a listing in the morning, Michael might be showing Bob, my husband, a beat up house to flip in the afternoon, & while my husband and I are going out for coffee in the evening, we make a video of what we've done during the day. We use Facebook to capture all of this. On top of it, we love our community, so we capture the networking or charity event we are heading to with a sense of humor via video and post it.” – Stacy Allwein, C21 Redwood Frederick

“Facebook. I appreciate the variety of posts even if many are obnoxious and I unfollow many. The only other I do is LinkedIn but seldom scroll my newsfeed there. The problem with Facebook is all the ads, including by us REALTORS.” – Bob Gregorio, C21 Redwood Ashburn

“Instagram is my fav. It’s the easiest, plus real estate is all about pictures and so is Instagram. I don’t use a lot of social media for personal things and with Instagram you can just make it post to all of your social pages.” – Shawn Battle, C21 Redwood Arlington

“I prefer Instagram and Snapchat for personal use because most of my friends (who are late 20s to early 40s) really only use those social media outlets. For business, I prefer Snapchat, Instagram, and Facebook mostly because the 45+ ages use Facebook, and I like to be as accessible as possible.” – Vassiliki Economides, C21 Redwood D.C. 

“Facebook – because it serves both my personal and business sides. LinkedIn is second for tracking people in their professional lives. I don’t use the others (could be an age thing *grin*).” – Cindy Stackhouse, C21 Redwood Montclair

Facebook by far, then Linkedin. Facebook because I am friends with most of my past clients and several prospects. It's a way to stay in personal contact with them.” – Larry Riggs, C21 Redwood Frederick

“I have 4 Instagram profiles: 1 for a local kindness rock page (painted rocks hidden around town for people to find), 1 for my hula hoop side business, 1 for my personal items (it's a locked, private account), and 1 for real estate. 

I am highly compartmentalized when it comes to my social media accounts and that's why I have several for Instagram. It keeps each theme separate so my feed isn't completely jumbled and those who follow me for my hula hoop class aren't bogged down by real estate postings and vice versa.

I also have a Facebook page for my real estate side because everyone seems to search for you via Google, your company site, and then if you have a Facebook page. It is updated every day so those searching for me know it's an active, updated page.

I use Snapchat mainly to send silly videos to my nieces, nephews, cousins, etc; but when I'm doing seasonal pop-bys, I'll take a quick Snapchat video of me with a themed filter if they're not home. I'll then text them the video so they know they have something on their front steps. 

I do not use Twitter, I don't necessarily think it's an effective tool for our business unless you're a leader in the industry (Gary Keller, Tom Ferry, Buffini, etc); but I do view Twitter postings from politicians, comedians, celebrities, news channels, etc.” - Alexandra Allen, Fredericksburg

There you have it! Some insight on where to find our agents and why and how they’re using those chosen social platforms. How about you? Where can we find you online? 

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Tara L. Christianson

Written by Tara L. Christianson

As Century 21 Redwood Realty's Training and Technology Director, Tara has been allowed more fully explore her passion for teaching fellow real estate agents all about upcoming technologies and the opportunities of the online world. She's an international speaker and content writer who relentlessly pursues the best strategies for individuals and companies in utilising technology to its best benefit.

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