What's Your Ultimate Purpose in Life?

By Edward Berenbaum on Oct 10, 2018 11:43:39 AM

As you’ll find out in the first minute of the video, this week’s Tom Ferry Show is not geared toward me (as I am sadly 45). This week he’s speaking directly to Millenials and younger. That said, I think there’s great advice for everyone here.

When Tom was 21, he sat down with his mentor, Bill Mitchell, and asked what he should be focusing on so he can be successful. Bill told him not to focus on money until he’s 30. Instead, he told him to think about becoming the kind of guy who would be worthy of making the kind of money you want to make. Your peak earning years isn’t until your 50s and 60s. Your income is in direct correlation to what you deliver to the marketplace, so focus on that.

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What You Need to Be Doing for Your Real Estate Business Right Now

By Edward Berenbaum on Oct 3, 2018 11:20:41 AM

We’ve been talking about ways that you can finish out 2018 strong and make 2019 your best year ever. In this week’s episode of The Tom Ferry Show, Tom invites three rock star agents, Scott Kompa, Jon David Lenard, and Tom Toole, to give their advice on what you need to be doing right now in the fourth quarter to guarantee your success next year.

Why is this the time you need to be worrying about? The market is going to start to normalize next year. We’re not heading toward catastrophe, but as Tom says in the video, if you’re driving 100 miles per hour, slowing down to 70 is going to feel like hitting a brick wall. For the past five years, we’ve enjoyed a 10% appreciation in homes. That’s going to go down to 2-4%, so you need to be prepared.

Watch the video below for this valuable fourth quarter advice:

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Who is Changing Your 'Arc of Perspective?'

By Edward Berenbaum on Sep 26, 2018 8:12:06 AM

The best business plans are formed through exposure to a wide variety of experiences and exposure to brilliant people. Over the course of this week’s ~ 21-minute show, you will see video clips of eight mentors who have shaped Tom Ferry's “arc of perspective,” allowing him to see things differently. I’ve provided links that will lead you to more information for these eight people below.

Mike Vance - Mike is one of Tom’s first mentors. He made his fame from working with Walt Disney and later Steve Jobs. A big lesson he learned from Walt Disney is to always give credit to people who deserve credit. Never usurp others’ ideas. Make sure to recognize individuals within teams.

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How to Generate More Real Estate Listings: Parts 3 and 4

By Edward Berenbaum on Sep 19, 2018 9:17:45 AM

“You have to list to last.” If there’s one takeaway you should get from this four-part series that Tom Ferry put out on how to win more listings, it’s that. Last week we covered strategies 1-8 and this week is devoted to strategies 9-16. Many agents experience a slow down in the market every September, which makes this the perfect time to step outside of your comfort zone and try something new.

Here we go! Time to win more listings and increase your income. 

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How to Generate More Real Estate Listings: Parts 1 and 2

By Edward Berenbaum on Sep 12, 2018 8:09:12 AM

Real estate is a seasonal industry. As much as we’d love to spread the business out evenly throughout the year (maybe even allotting for weekends off, you might say), it comes in waves. This time of year can be psychologically rough for some agents as they wait for the “fall market” to appear. If you’re in that boat, I have news for you: markets never come when you’re waiting. Activity breeds activity. Slower times of year represent significant opportunities to examine your business and roll out new campaigns, particularly ones that attract listings.

With that in mind, I am excited to share recent episodes of the Tom Ferry Show where Tom showcases 16 strategies to get more real estate listings. I’m going to publish the first two of this series on here today and focus the following two videos next week.

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What Are Your Four Core Lead Sources?

By Edward Berenbaum on Sep 5, 2018 2:55:33 PM

It’s officially fall, y’all! Football season is upon us, kids are back in school, and it’s time to circle back to the business plans that we created last December and finish this year strong. With this in mind, I am excited to share an episode of the Tom Ferry Show from 2016 where Tom reviews the core four lead sources that many of his most successful agents use.

One of the many reasons that I love this video is that while it predates our working relationship, it hits on so many of concepts that we’ve been preaching here at Redwood since our inception in 2002. I would LOVE to hear your feedback once you’ve watched this 20-minute video yourself, but here are some key points that I dig here-

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The Power of Video Marketing

By Edward Berenbaum on Aug 7, 2018 8:19:39 AM

In the latest episode of The Tom Ferry Show, Tom invited a former sales associate of his, Jeannine Londono, to “turn the table” and interview him. The result is a 32+ minute piece that’s chock full of great info on the power of video marketing. For many reasons (that you’ll have to tune in to see), Tom’s been recommending a “video first” approach to marketing for a while now. Be consistent and cognizant of the three E’s: energy (if you have it, authenticity is critical too), education and entertainment.

My biggest takeaway from this week’s episode is that when it comes to video, “just be there.” As my good friend, Peter Brewer can attest, nobody was less natural to start on video than me. For me, it just took practice before it was as easy as Peter said it would be (c’mon mate, look into the camera and talk). Your past clients and sphere already know what you look like, so get over it.

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What's the Ideal Real Estate Team Size?

By Edward Berenbaum on Aug 3, 2018 8:31:00 AM

On this week’s Tom Ferry Show, Tom tackles three questions from an Instagram post where he invited people to ask him anything. The result is a fantastic nine-and-a-half minute video featuring Tom’s insight on whether an agent can grow his or her business strictly off of social media, the ideal team size and how to swing from survival to growth mode (spoiler alert: it starts with getting pissed off).

Here are my takeaways from this week:

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