In this week’s episode of The Tom Ferry Show, Tom is chatting with Steve Pacinelli, the CMO of BombBomb. BombBomb is all about providing video solutions to real estate professionals, so Steve is armed with some useful tips on integrating video into your business.
Why is it more important than ever to be using video in some capacity?
According to Steve, we’ve reached an epidemic of facelessness. In so many of our daily interactions, the messenger is being removed from the message. Video brings the messenger back in and allows the audience to recognize them as human beings. Seeing your face also makes you appear more trustworthy, which according to Tom, is key in today’s market. Don’t worry about being perfect in your videos! Imperfection breeds authenticity, which consumers respond to.