The market is changing. Bigger and bigger players are moving into the real estate space offering new services and products that are designed to rework the entire business of selling and buying homes.
While some may see this as hardship on their established business, Tom Ferry sees this as an opportunity to position yourself as an innovator in your space. Here are three ways Tom Ferry wants you to stand out in the new market.
1. Tell The Truth About Moving
Anyone who has moved knows that it sucks. It's time consuming and it is stress inducing and we all know it.
If you aren't upfront about the realities of moving to your clients and offering to make the process as painless as possible, then how are you setting yourself apart. At that point, all of your would-be clients may only be marginally worse off by attempting to sell their house themselves.
This is a new era of real estate where many big players are offering enticing services that are hard to turn down, as Tom Ferry explains. It's up to you to do what other real estate agents won't to stand out in your market.
2. Offer More Services for the Same Fee
Piggybacking off of the last point, it's up to you to set yourself apart from the competition and the perfect way to do that is to do what they won't. Rather than nickel and dime your clients for every little service like a budget airline charging for cleaner breathing air, try offering more services for the same base fee.
These services can include staging, house cleaning, gardening, painting, and many others. Whichever services you decide to offer make sure your clients know they won't pay a dime extra for them.
3. Create a Buzzworthy Brand
"All attention is good attention" the old adage goes.
Tom Ferry doesn't want you to live in fear of creating controversy, because controversy means attention, and attention means business. Build a buzzworthy brand for yourself.
"If you ruffle some feathers, good!" says Tom.
If you aren't ruffling feathers and disrupting your market, you're just getting by and that won't allow you to stand out in an ever-changing market.
If you want to learn more from Tom Ferry be sure to watch the video above and keep up with our Tom Ferry blog here at Century 21 Redwood Realty.