Tom Ferry Wants You Stand Out in the New Market

Apr 10, 2019 10:20:38 AM

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The market is changing. Bigger and bigger players are moving into the real estate space offering new services and products that are designed to rework the entire business of selling and buying homes. 

While some may see this as hardship on their established business, Tom Ferry sees this as an opportunity to position yourself as an innovator in your space. Here are three ways Tom Ferry wants you to stand out in the new market.

1. Tell The Truth About Moving

Anyone who has moved knows that it sucks. It's time consuming and it is stress inducing and we all know it.

If you aren't upfront about the realities of moving to your clients and offering to make the process as painless as possible, then how are you setting yourself apart. At that point, all of your would-be clients may only be marginally worse off by attempting to sell their house themselves.

This is a new era of real estate where many big players are offering enticing services that are hard to turn down, as Tom Ferry explains. It's up to you to do what other real estate agents won't to stand out in your market.

2. Offer More Services for the Same Fee

Piggybacking off of the last point, it's up to you to set yourself apart from the competition and the perfect way to do that is to do what they won't. Rather than nickel and dime your clients for every little service like a budget airline charging for cleaner breathing air, try offering more services for the same base fee.

These services can include staging, house cleaning, gardening, painting, and many others. Whichever services you decide to offer make sure your clients know they won't pay a dime extra for them.

3. Create a Buzzworthy Brand

"All attention is good attention" the old adage goes. 

Tom Ferry doesn't want you to live in fear of creating controversy, because controversy means attention, and attention means business. Build a buzzworthy brand for yourself. 

"If you ruffle some feathers, good!" says Tom.

If you aren't ruffling feathers and disrupting your market, you're just getting by and that won't allow you to stand out in an ever-changing market.

If you want to learn more from Tom Ferry be sure to watch the video above and keep up with our Tom Ferry blog here at Century 21 Redwood Realty.

Edward Berenbaum

Written by Edward Berenbaum

A 1997 graduate of Penn State University, Eddie moved to the DC area immediately after college to begin his career in real estate. Working for Richmond American Homes from 1997 through May of 2001 as a top producing New Homes Sales Agent and Divisional Sales Manager, Eddie discovered two important things: he loved real estate and the market was ripe for innovation. After taking time off to backpack around the world, Eddie returned to the DC area and co-founded Redwood Realty. Through aggressive marketing, hard work and the help of two extremely understanding business partners, CENTURY 21 Redwood Realty has grown many times. Eddie has taken his role in handling the growth and the marketing of the business extremely seriously, creating unsurpassed online and offline marketing for our agents, incorporating cutting-edge technology at every turn, and always looking for more opportunities to grow. His insatiable quest for knowledge and innovation is a key driving force behind our company.

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