Mortgage Market Commentary, 6-24-2022

By Lou Barnes on Jun 24, 2022 6:38:16 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 6-17-2022

By Lou Barnes on Jun 17, 2022 5:39:39 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 6-10-2022

By Lou Barnes on Jun 10, 2022 7:15:13 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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4 Ways to Generate Listings Leads in a Low-inventory Market

By Amber McCulloch on Jun 8, 2022 10:51:17 AM

The reality of the current housing market is that real estate listings are few and far between – even for experienced agents. With inventory levels at historic lows and likely to remain that way for a while, competition for listings is at an all-time high. So what can you do to get more listings in today's real estate market? With a bit of effort and a dash of creativity, these four strategies will help you generate listing leads even in this challenging market. 

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Mortgage Market Commentary, 6-3-2022

By Lou Barnes on Jun 3, 2022 6:26:14 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 5-20-2022

By Lou Barnes on May 20, 2022 5:13:14 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 5-13-2022

By Lou Barnes on May 13, 2022 6:54:56 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 5-06-2022

By Lou Barnes on May 6, 2022 6:40:10 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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MD, DC, or VA? Which state has the highest and lowest property taxes?

By Amber McCulloch on May 3, 2022 3:50:17 PM

As real estate professionals, we know that property taxes are an important consideration for our clients when choosing a home. But our service area covers three different states, each with different property taxes and considerations for buyers. How do we help homebuyers understand the tax implications of one property versus another? Let’s start by comparing the property tax rates in Maryland, DC, and Virginia to see which one has the highest and lowest.

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Mortgage Market Commentary, 4-29-2022

By Lou Barnes on Apr 29, 2022 6:21:01 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Masters Cup Win Shows CENTURY 21 Redwood Realty’s Commitment to a Culture of Excellence

By Jeff Kay on Apr 28, 2022 3:10:53 PM

If you haven’t heard, we were recently named the 2022 Realogy Advantage Network Masters Cup winner! Put simply, this means that we were the top performing brokerage among all Realogy brands—a list that includes CENTURY 21, Coldwell Banker, Sotheby’s International Realty, Corcoran, Better Homes & Gardens, and ERA. 

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Mortgage Market Commentary, 4-22-2022

By Lou Barnes on Apr 22, 2022 7:51:37 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 4-8-2022

By Lou Barnes on Apr 8, 2022 5:30:37 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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CENTURY 21 Redwood Realty Named 2022 Masters Cup Winner

By Adrienne Barkas on Apr 5, 2022 1:00:07 PM

[WASHINGTON, D.C., APRIL 5, 2022] The Realogy Advantage Network Masters Cup, formerly known as the Cartus Masters Cup, is awarded to the top performing brokerage in the network, which includes all Realogy brands: CENTURY 21, Coldwell Banker, Sotheby’s International Realty, Corcoran, Better Homes & Gardens and ERA. The award was presented at the annual Realogy Advantage Network LEAD 2022 conference, held April 4-6 in Hollywood, Florida.  

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Mortgage Market Commentary, 4-2-2022

By Lou Barnes on Apr 1, 2022 6:06:35 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Common Architectural Styles in the DMV – A Guide for Real Estate Agents

By Amber McCulloch on Mar 31, 2022 11:57:42 AM

Real estate is a matchmaking business – introducing our buyer clients to homes that have the features, finishes, look and feel that appeal to them the most. And we are working to help our seller clients put their home’s best foot forward by highlighting their standout features and unique personality. Making a successful match in both cases inevitably comes down to architecture and your knowledge of it. Having a good grasp of the common residential architecture styles in your area is essential so that you can accurately market a home’s features in your listings and gain actionable insights into the mind of your buyer. 

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Mortgage Market Commentary, 3-25-2022

By Lou Barnes on Mar 25, 2022 6:35:30 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 3-18-2022

By Lou Barnes on Mar 18, 2022 6:40:14 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 3-11-2022

By Lou Barnes on Mar 11, 2022 6:17:33 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 3-04-2022

By Lou Barnes on Mar 4, 2022 4:21:26 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Get Started with Real Estate Video - Advice from 2 Video Rockstars

By Amber McCulloch on Mar 2, 2022 11:13:38 AM

Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal, social, and professional lives. It has had a profound impact on the real estate industry and consumers have come to expect video tours and 3D interactive tours in property listings. 

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Mortgage Market Commentary, 02-25-2022

By Lou Barnes on Feb 25, 2022 5:54:52 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 02-18-2022

By Lou Barnes on Feb 18, 2022 6:20:52 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Redwood Gives Back: Building Homes in Nacajuca, Mexico

By Jeff Kay on Feb 18, 2022 2:06:33 PM

For people in developed countries, it’s easy to complain about day-to-day inconveniences. Things like traffic, WiFi issues, and online order delays are generally at the top of our “what went wrong today” lists.  

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Mortgage Market Commentary, 02-11-2022

By Lou Barnes on Feb 11, 2022 6:11:29 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage.

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Mortgage Market Commentary, 02-04-2022

By Lou Barnes on Feb 4, 2022 5:31:43 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 01-28-2022

By Lou Barnes on Jan 28, 2022 5:13:41 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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The Power of Social Advertising for Real Estate Agents

By Amber McCulloch on Jan 27, 2022 1:15:44 PM

If you’re like the majority of real estate agents, you still get most of your leads through referrals, so social media advertising hasn’t necessarily been on the top of your to-do list. But relying only on referrals for your business in the year ahead might not give you the results you’re looking for. One of the easiest, most effective ways of building a strong pipeline of incoming leads is through social media ads for your real estate business. Here’s why.

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CENTURY 21 Redwood Realty’s First-Ever CRUSH 2022 Summit

By Jeff Kay on Jan 25, 2022 2:32:44 PM

We recently hosted our first-ever CRUSH 2022 Summit and we couldn’t be more proud of how it turned out! Designed to help agents attract and convert more listings, this half-day virtual event featured Tom Ferry coaches, Redwood agents, an unveiling of a new Redwood Offers product, and insight from everyone’s favorite (Redwood) cofounders. 

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Mortgage Market Commentary, 01-21-2022

By Lou Barnes on Jan 21, 2022 5:30:49 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 01-14-2022

By Lou Barnes on Jan 14, 2022 5:47:30 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 01-07-2022

By Lou Barnes on Jan 7, 2022 3:52:11 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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How to Leverage Google Ads to Capture Real Estate Leads – 3 Tools

By Amber McCulloch on Jan 6, 2022 9:24:58 AM

Google processes over 3.5 billion searches per day. You probably use it multiple times a day, your current clients are definitely leveraging it and your future clients are googling terms and phrases about homes in your area right this instant! Using pay-per-click (PPC) Google Ads can help you capitalize on those leads by ensuring that you appear on the coveted first page of search results. 

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Put Your Success on Display

By Tara L. Christianson on Jan 4, 2022 9:26:00 AM

A significant portion of most real estate agents’ business comes from repeat clients and referrals. To achieve this consistent client base as an agent, especially an agent who’s still growing their business, you need to have consistent communication with your sphere of influence (SOI). An SOI is made up of the people you know and who know you. And a strong SOI is important for agents who work with both buyers and sellers.

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Mortgage Market Commentary, 12-23-21

By Lou Barnes on Dec 23, 2021 4:12:43 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 12-17-21

By Lou Barnes on Dec 17, 2021 5:43:12 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 12-10-21

By Lou Barnes on Dec 10, 2021 5:21:23 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Print Marketing is Dead...or is It?

By Tara L. Christianson on Dec 6, 2021 8:00:00 AM

With the continued focus on digital marketing in real estate (and in almost every industry), it could be easy to buy into the belief that print marketing is dead. However, foregoing print marketing completely in your real estate marketing strategy means you’re missing out on a proven effective and direct way to reach prospects and retain existing clients. 

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Mortgage Market Commentary, 12-03-21

By Lou Barnes on Dec 3, 2021 6:03:17 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Finding The Why In What You Do

By Wendy Kedzierski on Dec 1, 2021 12:08:23 PM

“Agents inspiring agents to make this world a better place.” — Eddie Berenbaum, President, CENTURY 21 Redwood Realty

In 2002 three guys united with a shared belief that selling real estate should be a conduit for improving the lives of people in our communities. Now with a dozen + offices across Virginia, Maryland and Washington, D.C., CENTURY 21 Redwood Realty has seen many changes over the years, but our commitment to being a force for good remains at our core. 

“Our agents were doing so many charitable things individually or with their offices and there was a desire to do more,” says Nick Pasquini, Redwood Co-Founder and Chief Financial Officer.  “By adding company support and structure to what we were already doing made perfect sense.”

In 2015, Redwood formally recognized this "community-centric" vision by creating its philanthropic arm, naming it Redwood Gives Back

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Mortgage Market Commentary, 11-19-21

By Lou Barnes on Nov 19, 2021 5:43:49 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 11-12-21

By Lou Barnes on Nov 12, 2021 4:18:55 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 11-05-21

By Lou Barnes on Nov 5, 2021 6:40:01 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Why I Am Not Afraid of Zillow

By Edward Berenbaum on Nov 3, 2021 8:57:41 AM

Any time Zillow is in the news for business acquisition or for rolling out a new online feature, some real estate agents hit the panic button. A quick look at any Zillow-related Facebook comment section reveals agents’ fears about Zillow taking over, controlling the home buying and selling process, stealing data and ultimately putting them out of business. But I’m not afraid of Zillow. Here’s why:

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iBuyers Come in Peace? It’s all a matter of perspective

By Adrienne Barkas on Nov 2, 2021 9:30:00 PM

You’ve heard of iBuyers, right? One of the big dogs self-exploded themselves this week when Zillow cancelled their Zillow Offers program, but there are plenty of other players who have raised a ton of money and remain in the space. 

The arrival of online “instant buyers” offering to pay cash directly to consumers for their homes has disrupted the real estate industry in the markets in which they’re operating. 

Chances are…if you’re a real estate agent, you are weary of things that can disrupt your business. 

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Mortgage Market Commentary, 10-29-21

By Lou Barnes on Oct 29, 2021 5:37:44 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Selling Homes for Top Dollar: 3 Key Ingredients

By Amber McCulloch on Oct 23, 2021 8:00:00 AM

What makes the difference between a property that attracts hundreds of showings, multiple offers and a quick sale…and a home that lingers on the market for months without any activity? 

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Mortgage Market Commentary, 10-22-21

By Lou Barnes on Oct 22, 2021 5:39:26 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 10-15-21

By Lou Barnes on Oct 15, 2021 4:56:19 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

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Mortgage Market Commentary, 10-08-21

By Lou Barnes on Oct 8, 2021 4:51:45 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

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Mortgage Market Commentary, 10-01-21

By Lou Barnes on Oct 1, 2021 5:46:39 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

This week: interest rates, the supply chain trap in two parts, and econ-politics.

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Tom Ferry + Business Planning = Best Year Ever

By Adrienne Barkas on Sep 30, 2021 11:21:59 AM

C21Redwood partners with agents to grow their business. But what makes us different from the rest? There are two words that encompass all that makes us special —  Business Planning. 

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Mortgage Market Commentary, 09-17-21

By Lou Barnes on Sep 17, 2021 5:48:46 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

Next week, “game on” at the Fed — and while waiting, below are Democrats and taxes, French outrage, and the 10-year T-note.

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Mortgage Market Commentary, 09-10-21

By Lou Barnes on Sep 10, 2021 4:57:01 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

On the 20th anniversary of 9/11, thinking is a good idea, although we’ll be awash in each others’ thoughts and touching awful, walled-off spots.

Read about interest rates, the unavoidable decisions facing the Fed twelve days from today and its leadership. 

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Mortgage Market Commentary, 09-04-21

By Lou Barnes on Sep 3, 2021 4:17:08 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

At the end of this week we know less about the economy than last week, and the same goes for policy. So, below are the anti-clarity data, some other murk, and an appeal to study a back-to-the-future tool.

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Mortgage Market Commentary, 08-30-21

By Lou Barnes on Aug 30, 2021 12:10:42 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

Rate risk is tilted upward, now. Below... Powell and the Fed today, inflation thinking, and a little data.

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Our Predictions of the 2020 Real Estate Agent

By Adrienne Barkas on Aug 24, 2021 11:15:12 AM

Six years ago, we published an article that predicted what a day in the life of a U.S. real estate agent would look like in 2020. (Read the original post here.) We imagined a life where our daily routines were interconnected and assisted with the newest technology.  

Well, no one could have predicted what actually happened in 2020, but how much did we get right about the life of a real estate agent in 2021?

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4 Ways to Protect Your Online Privacy

By Adrienne Barkas on Aug 23, 2021 4:22:13 PM

Online privacy is a major concern worldwide, including in the real estate industry. Fraud can lead to a loss of money or identity theft, with the added risk of also compromising clients and vendors you work with as well as friends and family. The care you should be taking to protect yourself in your offline activities should be echoed in the care you take in online activities. Here are 4 ways you can start to protect your online privacy:

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Mortgage Market Commentary, 08-20-21

By Lou Barnes on Aug 20, 2021 6:15:14 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

At the end of a week with no economic data of note, and long-term yields frozen, explore how rates can be so low, and... can’t stay away from it... Afghanistan. Strange places can have large and strange effects on markets.

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Mortgage Market Commentary, 08-13-21

By Lou Barnes on Aug 13, 2021 5:33:27 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

Here in the heart of the Silly Season, all media starved for news, below are interest rates, the new federal budget, eviction and unemployment, climate, and the improbable new location of massive marijuana farming.

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Mortgage Market Commentary, 07-30-21

By Lou Barnes on Jul 31, 2021 6:15:00 AM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

Rates. The 10-year T-note fell below 1.30% on Monday July 19 for the first time since February. Anomalies abound: in February 10s were screaming upward from 0.55% in August toward 1.75% in March, and passed through the 1.20s without a howdy-do. Since May rates have fallen without a pause, a long way without a reversal of some kind.

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Day 1 Mortgage - Matthew and Jennifer

By Amber McCulloch on Jul 29, 2021 2:57:52 PM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Steve Spear from our Manassas office and Day 1 Mortgage loan officer Marla Mikhail to talk through a recent home purchase where their client won by leveraging Day 1 Mortgage as their lender.

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Mortgage Market Commentary, 07-23-21

By Lou Barnes on Jul 23, 2021 3:55:06 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

Late July is the traditional beginning of the Silly Season summer drought of news, and desperate media running “Man Bites Dog!” stories.

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Mortgage Market Commentary, 07-16-21

By Lou Barnes on Jul 16, 2021 6:42:36 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

The bond market may show signs of a bottom, the 10-year T-note unable to break below 1.30% despite Chair Powell’s insistence on Fed patience as-is.

Powell is fully aware that he is playing with fire, his own and the Fed’s reputation at risk along with the economy, and dissension is rising among Fed underlings. The bond market is sitting beside the same fire, but poised for the exit.

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Winning with Day 1 Mortgage - Nick

By Amber McCulloch on Jul 16, 2021 1:15:55 PM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Lauren Riner from our Ashburn office and Day 1 loan officer Steve Salvatore to talk through a recent transaction where their client won by leveraging Day 1 Mortgage as their lender during one of the most competitive markets we’ve ever seen.

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Mortgage Market Commentary, 07-09-21

By Lou Barnes on Jul 9, 2021 4:44:01 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

The bond market and interest rates in the last month have been a lesson in humility. The 10-year T-note crested at 1.75%, and since has done something which everyone knew -- absolutely positively -- could not happen. Yields fell. Yesterday to 1.28%.

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Mortgage Market Commentary, 07-02-21

By Lou Barnes on Jul 2, 2021 4:08:24 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

Economic change is coming so fast in so many places and out of pattern that it’s hard for the authorities to follow and adjust. In the lead of course is guessing at future inflation, and the strangely superheated housing market leading to itchy trigger fingers at the Fed.

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Mortgage Market Commentary, 06-19-21

By Lou Barnes on Jun 19, 2021 7:00:00 AM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

This week some juicy stuff. A little data, then The Big Fed Story That Wasn’t.

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Winning with Day 1 Mortgage - Gail

By Adrienne Barkas on Jun 18, 2021 9:43:18 AM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We had a chat with Ruthan O’Toole from our Locust Grove office and Day 1 Loan Officer Marla Mikhail to talk through a recent transaction where Ruthan’s client was able to purchase a home that was in high-demand by leveraging Day 1 Mortgage as their lender. It was a huge win for a well-deserving first-time home buyer!

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Mortgage Market Commentary, 06-11-21

By Lou Barnes on Jun 11, 2021 11:56:10 AM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

By mid-week, everyone who is anyone in central banking had announced deep fear of inflation and that the Fed should act now, removing stimulus of all kinds and lift interest rates.

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Winning with Day 1 Mortgage - Tseday

By Amber McCulloch on Jun 4, 2021 11:50:04 AM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Kathy Colville, team leader of Kathy Coville & Associates, from our Ashburn, VA office and Day 1 Mortgage loan officer Marla Mikhail to tell the story of a recent home sale where their client beat a multiple offer situation and won by leveraging Day 1 Mortgage as their lender.

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Mortgage Market Commentary, 05-28-21

By Lou Barnes on May 28, 2021 5:56:04 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

With a long holiday weekend ahead to mull over our situation, herewith an outline of the greatest uncertainty facing markets in modern memory. Overriding the confusing flows, and unprecedented effect of Covid: our rulebooks and assumptions guiding public economic policy are obsolete and we do not have even the beginnings of new ones.

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We Insure Inc. Partners With CENTURY 21 Redwood Realty to Open Franchise in DMV

By Adrienne Barkas on May 26, 2021 7:00:00 AM

 

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Mortgage Market Commentary, 05-21-21

By Lou Barnes on May 21, 2021 5:16:32 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

Financial markets, the Fed... shoot, everybody is now in a period of uncertainty without precedent. We are a month or so into the good-news side of Covid, which is nervous news for markets. The inflation-mongers are running loose!

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5 Ways to Level Up Your SOI Newsletter

By Adrienne Barkas on May 20, 2021 8:00:00 AM

As a real estate agent, you know that success depends upon the strength of your sphere of influence and your ability to keep in regular contact with them. So you make calls, post on social media, send out mailers, do pop-bys, sponsor events, and host client appreciation parties. But when’s the last time you sent out an email?  

These other marketing tactics are fun and splashy and get all the glory. But they also take a lot of time and resources – two things that busy agents are short on. But there is another, quieter, more cost-effective tool for nurturing your sphere of influence that often gets overlooked – email newsletters.

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Mortgage Market Commentary, 05-15-21

By Lou Barnes on May 15, 2021 8:00:00 AM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

Inflation. On Wednesday came news that “core” CPI in April jumped almost one percent. The response is more important than the fact, but we’ll dissect both.

The immediate response fell into two groups: authentic alarm, and fake. The 10-year T-note has been in a trading range for two months, between 1.54% and 1.74%. Early on the morning of the CPI report, 1.62%, and then upon report-release quickly to 1.70%, many serious people expecting a blow-out through the top. The next day, on Thursday 10s tried again, and could not break 1.70%, not even close to the 1.74% range-top.

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Winning with Day 1 Mortgage - Andy

By Wendy Kedzierski on May 14, 2021 7:30:00 AM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Scott Boeser of The Boeser Group based in Redwood’s Arlington, Va. office and Day 1 Mortgage loan officer Steve Salvatore to talk about their recent transaction with a client who pulled a “mission impossible” and won a competing contract situation using VA financing.

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Our Seaside Year Abroad

By Nick Pasquini on May 13, 2021 3:13:35 PM

“For me, life is about the experiences you have and how they shape you. I’m a different person than I was a year ago and I owe it all to this wild adventure.”

— Nick Pasquini, CENTURY 21 Redwood Realty, Co-Founder + Chief Financial Officer

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Mortgage Market Commentary, 05-07-21

By Lou Barnes on May 7, 2021 2:50:23 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

The world is so full of surprises, although not necessarily accurate data. April job creation reported today was one-third of forecast, the biggest numerical miss ever.

First, data and rates, a little Covid, then politics in two ways -- infrastructure, and taxes on housing.

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Mortgage Market Commentary, 04-30-21

By Lou Barnes on Apr 30, 2021 6:05:34 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

The flow of news is strange. Addled by Covid, sources and economic forces off-kilter, of course distorted by the web-media minute-by-minute declaration of national emergency... and strangest of all the sense of missing pieces and actors.  

So: rates, data, virus, housing, and some new politics of money.    

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Winning with Day 1 Mortgage - Kerry + Derek

By Adrienne Barkas on Apr 30, 2021 11:33:55 AM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. We’re celebrating how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Bobbi Desai from our Leesburg office and Day 1 loan officer Tina Purcell to talk through a recent scenario where their client won by leveraging Day 1 Mortgage as their lender during a complicated process.

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The Ultimate Marketing Generation Tool for Agents Is Here

By Adrienne Barkas on Apr 29, 2021 9:10:56 AM

CENTURY 21 Redwood realty works tirelessly to provide our agents with cutting-edge technology paired with the best marketing out there. We’re proud to announce the launch of Redwood Marketing Studio 2.0, our new exclusive tool that helps our agents achieve success with effective marketing pieces. 

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Mortgage Market Commentary, 04-23-21

By Lou Barnes on Apr 23, 2021 2:52:52 PM

We are excited to partner with one of our favorite mortgage minds, Lou Barnes, to bring you his biweekly commentary. Lou is a loan officer in Boulder, CO, but his insight is relevant across the country. Lou's opinions should not be construed as the opinions of CENTURY 21 Redwood Realty or our partner, Day 1 Mortgage. 

We hope that you enjoy this new series! Our good friends at Day 1 Mortgage are here to answer all of your mortgage needs. You can reach them at 888.973.0624 or online at Day1Mortgage.com

In a week with very little economic news, long-term rates have held the new, slightly lower level, the 10-year T-note about 1.55%, mortgages still above 3.00%. So, the agenda below: a little on rates, then housing and its alleged bubble.

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RE Conversation Starters Episode #10: Relationships to Contracts

By Wendy Kedzierski on Apr 1, 2021 8:00:00 AM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Real Estate Conversation Starters Episode #9: Postcards to Connections

By Wendy Kedzierski on Mar 31, 2021 8:00:00 AM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Real Estate Conversation Starters Episode #8: Good Conversations=Contracts

By Wendy Kedzierski on Mar 30, 2021 11:08:14 AM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Goodbye, Gaithersburg.. Hello, North Bethesda! 👋

By Adrienne Barkas on Mar 26, 2021 8:00:00 AM

CENTURY 21 Redwood Realty is expanding to our new North Bethesda location and continuing to add to our dynamic team! We couldn’t be more thrilled with the location and amenities of our new North Bethesda office. What are the highlights?

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Real Estate Conversation Starters Episode #7: Converting Online Leads

By Wendy Kedzierski on Mar 25, 2021 8:00:00 AM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Real Estate Conversation Starters Episode #6:Taking Video up a Notch

By Wendy Kedzierski on Mar 24, 2021 8:00:00 AM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Real Estate Conversation Starters Episode #5: The ‘Pop-By’ Queen

By Wendy Kedzierski on Mar 23, 2021 8:00:00 AM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Real Estate Conversation Starters Episode #4: Shawn Battle

By Wendy Kedzierski on Mar 22, 2021 8:00:00 AM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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2021 Redwood Rally Recap

By Adrienne Barkas on Mar 20, 2021 8:00:00 AM

The 2021 Redwood Rally was packed with actionable content, insights and fun! Held virtually this year to maximize the safety of our agents and staff, Shawn, Nick + Eddie were joined by Tom Ferry, Jason Pantana, Laura Monroe, Cara Whitley, Sue Yannaccone, Mike Miedler, and more. 

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How C21Redwood Became a Realogy Advantage Masters Cup Finalist 3 Out of the Past 5 Years

By Adrienne Barkas on Mar 19, 2021 9:23:48 AM

Tina Bodolosky, Redwood’s Relocation Director, shares the importance of the Realogy Advantage Masters Cup, and how proud Redwood is of the honor of being a semi-finalist. We sat down (virtually) and took a deep dive into what goes into this high honor.

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The Art of Connecting with Your SOI

By Adrienne Barkas on Mar 18, 2021 9:34:58 AM

 

Keeping in touch with your sphere is essential all year long to generate leads and referrals.

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Real Estate Conversation Starters Episode #3: Sam Medvene

By Wendy Kedzierski on Mar 16, 2021 12:17:48 PM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Real Estate Conversation Starters Episode #2: Tracey Barrett

By Wendy Kedzierski on Mar 15, 2021 5:52:59 PM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Real Estate Conversation Starters Episode #1: Jeff Mays

By Wendy Kedzierski on Mar 12, 2021 4:37:52 PM

Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.

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Alex Johnson to lead C21Redwood's continued expansion in the DC market

By Adrienne Barkas on Mar 9, 2021 11:41:02 AM

 

[Ashburn, VA, March 9, 2021] Alex Johnson has accepted the Director of Industry Engagement position at CENTURY 21 Redwood Realty.

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Business Planning: The Foundation of Redwood

By Wendy Kedzierski on Oct 16, 2020 4:15:28 PM

How does a locally owned, self-made brokerage operating in the rapidly evolving real estate industry grow year in, year out?

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Exciting Promotions in Redwood's Arlington, Va. Office

By Wendy Kedzierski on Oct 16, 2020 10:15:30 AM

Two well-deserved promotions were awarded in CENTURY 21 Redwood Realty’s Arlington, VA office today. Sandy Rosengarden assumed the role of Executive Vice President/Managing Broker and Brett Nickley was promoted to Marketing and Productivity Manager. Redwood’s co-founder and President, Eddie Berenbaum, is excited for the agents they’ll be servicing. “Brett and Sandy bring so much energy with them to the office every day. They have our agents’ backs 24/7, which is so important.”

“Sandy’s contract knowledge is second to none,” says Kara Koonce, Senior Vice President of Field Operations. “Brett is also fantastic. He sets such a productively positive tone for the office.”

Brett Nickley is all about marketing and business development. Prior to joining Redwood one year ago, he helped grow a local business in Fairfax, VA from a small swim school with three endless pools, to a large athletic facility complete with a 25-yard pool, physical therapist, triathlon outfitter, cycling studio and full gym.

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Cara Whitley on The Secrets to a Successful Rebrand

By Wendy Kedzierski on Sep 14, 2020 5:02:29 PM

CENTURY 21's Chief Marketing Officer, Cara Whitley, recently sat down for an interview with Marian McPherson, reporter with Inman News. We love what she shared in terms of her passion for marketing, the inspiration behind the brokerage's 2018 rebrand and what's next! We can't share the entire interview with you here, for that you'll have to visit Inman.com, but here are some highlights. Remember, BrightMLS members receive complimentary access to Inman Select! If you're an agent and would like help with that, drop us a note below. We're always happy to help! 

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Redwood Prospecting Hour: Relentless Agents Growing Their Business

By Wendy Kedzierski on Sep 2, 2020 4:27:07 PM

How does a company whose mission statement says "A family of client-focused agents operating in a collaborative environment who use their collective energy to make the world a better place" adapt to thrive amidst a pandemic? The answer might surprise you.

“We used our tech platform to return to basics,” says co-founder Eddie Berenbaum. “When the pandemic began, we were staring into the unknown. If the size of the real estate market ‘pie’ was going to shrink — which in March we feared it would — we were prepared to do everything we could to enable our agents to grab a bigger piece!”

“As the pandemic closed down our offices, our executive team huddled together on feverish Zoom calls looking for positive paths amidst a pandemic,” recalls co-founder, Shawn Milletary. “That’s when it dawned on us that with so many people now working from home, we’re looking at a generational prospecting opportunity as everyone is all of a sudden so much easier to reach via phone!”

Enter Prospecting Hour — a group effort encouraging agents to dedicate one hour a day making phone calls to prospective clients.
The format is simple: agents log into their business planning tracker every weekday morning from 10 to 11 am. The agents are greeted in the center of the screen — which is modeled in a similar style to a Peloton bike — by one of the owners and their daily special guest. After 5 to 10 minutes of training and inspiration, the agents begin making their calls alongside one another (figuratively speaking). High fives are given as agents have conversations and set appointments, creating a collective energy that fosters camaraderie as agents build their businesses.

Meredith Hannan is a testament to seeing a healthy boost in her business this year. An agent for 19 years who works out of Redwood’s Ashburn office, Meredith joined Prospecting Hour in March 2020 and says that her sales volume before and after devoting herself to this daily time shows a marked increase.

“Since I made the commitment to do the daily prospecting hour, I have seen my business double over the past year — and last year was my best year ever!”

“Prospecting Hour gives me a set routine everyday and allows me to check on my clients/friends. It has forced me to reach out to old clients or customers that I had lost touch with. It made me really search for people to touch base with which has grown my SOI (sphere of influence).”

Sue Pash agrees. She works out of Redwood’s Stafford office and has been an agent for 10 years. She says that between March and July of this year, her business increased by 20%, and she attributes that increase to Prospecting Hour. A 20% boost in just four months!

But she remembers the worry she felt when COVID-19 first hit. “I was hungry for more business,” she says. “I’m an extremely social person and not being able to leave my house made me realize I needed to do something different. Then came Shawn pushing Prospecting Hour. I thought — hmm — this is a great way to socialize AND make money. So I tried it and I never looked back.”

The key to success is consistency. Agents who adopt this daily routine reap the rewards.

To join Redwood’s daily Prospecting Hour, Redwood agents sign into accessRedwood and click the link “Redwood Prospecting Hour” at the top of the page. To learn more about how you can grow your business in any market, leave your name and number below. We look forward to connecting with you.

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Nick's Blog - The Adventure of a Lifetime

By Nick Pasquini on Jul 10, 2020 2:38:15 PM

The greatest wisdom I've gained in my life is from the enlightenment of travel.  Wanderlust has proved to both my wife Sara and I that the world is vast and the opportunities are endless. We have made wonderful friends, have had amazing experiences and those experiences have shaped our minds and spirit.  Exploring different countries and cultures has given us a greater appreciation of life, more compassion for humanity, an overall happier existence, and an insatiable hunger for more.  Although we’ve circled the globe and have visited 50+ countries, we’ve never fully immersed ourselves in a place outside of the USA...until now.

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Welcome to the Redwood Family! April 2020

By Karen Berry on Apr 17, 2020 8:19:45 AM

We are thrilled to welcome these Rockstar agents to the CENTURY 21 Redwood Realty family in the past month! 

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REALTOR Perspective - How does the CARES Act benefit me?

By Karen Berry on Apr 3, 2020 1:32:35 PM

On Thursday, April 2, 2020, Shawn Milletary, Eddie Berenbaum and Nick Pasquini - co-founders and owners of CENTURY 21 Redwood Realty invited Sean O'Connell CPA/PFS. CGMA and Partner at accounting firm PBMares, LLP to discuss how the newly passed Coronavirus Aid, Relief, and Economic Security (CARES) Act would affect real estate agents in the near term.

Topics: CARES Act
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Welcome to the Redwood Family!

By Karen Berry on Mar 13, 2020 9:57:58 AM

We are thrilled to welcome these rockstar agents to the CENTURY 21 Redwood Realty family in the past month! 

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Redwood Marketing Rocks!

By Karen Berry on Mar 10, 2020 12:59:57 PM

One of Redwood Realty's top producing agents, Kelly Elson had this to say when asked about the marketing support she receives as a CENTURY 21 Redwood Realty agent:  "I am a HUGE fan of the Redwood Marketing Team!!" 

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Praise for Day 1 Mortgage and Highland Title & Escrow - Our Amazing Partners

By Karen Berry on Mar 10, 2020 12:50:07 PM

High praise from C21 Redwood Ashburn agent, Francine Harmon, on last Thursday's closing with her clients: "The Day 1 Mortgage Team is fantastic, and my clients had a great experience working with them. They explained the loan process and ensured that my clients received the best rates and incentives available to them. Tina, Paul, and Thad were very responsive to calls, text and email. You guys ROCK!

John, and the Highland Title team again did an amazing job to ensure a smooth settlement. I've used Highland Title for several settlements and the experience have always been outstanding. John Slupe is wonderful to work with, and makes the settlement process relaxing and stress free for the clients. THANK YOU!

Working with both of these partners makes me and my business look good and I truly appreciate the team effort."

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Highland Title and Escrow's New Virtual Courier = One Less Worry for your Closing

By Karen Berry on Feb 26, 2020 2:21:53 PM

CENTURY 21 Redwood Realty's trusted partner, Highland Title and Escrow has released a new tool that will mean one less worry for our clients' closings: ZOCCAM, a Virtual Courier.

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Redwood Nation is Growing with New Additions!

By Karen Berry on Feb 19, 2020 7:45:00 AM

CENTURY 21 Redwood Realty is thrilled to add to its family of amazing agents in the past few weeks.

Topics: welcome
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Redwood unveils its powerful new Website + CRM Platform

By Karen Berry on Feb 18, 2020 12:04:27 PM

On February 11, 2020, CENTURY 21 Redwood Realty unveiled its powerful new agent tool: Redwood Website + CRM Platform. 

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Redwood Welcomes New Faces

By Karen Berry on Jan 21, 2020 9:30:00 AM

We are pleased to welcome so many great agents and leaders into the Redwood family in the past few weeks!  

Topics: welcome
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Considering a career in Residential Real Estate?

By Karen Berry on Jan 13, 2020 1:46:51 PM

"The Spring Market" is known by experienced real estate agents as the prime selling time of the year when families are looking for new homes before the summer school break. 

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Tom Ferry is jealous of Redwood's Business Planning Tracker Tool

By Karen Berry on Jan 7, 2020 1:09:17 PM

 

HubSpot Video
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Redwood Welcomes Lauren Tate and Elevates Melanie Thompson

By Karen Berry on Jan 3, 2020 11:26:51 AM

Exciting News! Lauren Tate, known among friends and colleagues as "LT", has joined C21 Redwood Realty as our Executive Vice President / Managing Broker of our Fredericksburg and Locust Grove offices. Lauren has three decades of experience in coaching agents and building successful and effective teams. Her focus on setting expectations and holding her agents accountable has been the core of their consistent year-over-year growth. Guided by the teachings of our industry's best coaches, Lauren excels at recruiting and agent retention. She is a leader in the Fredericksburg Area Association of REALTORS® (FAAR), and has won the FAAR Manager of the Year Award multiple times. A true captain/coach, Lauren's branch offices and many of her agents have been recognized for exceptional performance throughout her career.

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Redwood Gives Back - Toys for Tots 2019

By Karen Berry on Dec 27, 2019 11:56:45 AM

Wow!! What a night!! On December 12, 2019, Redwood Realty's Ashburn office hosted its annual Toys for Tots holiday present drive reception and client-appreciation event. It was a record-breaking night and we thank all of you, our clients, friends and family.

The Redwood Gives Back committee organized and executed the gift drive with the support of local companies. Tarbenders, Shenanigans, Fuddruckers, China King, Anita's, Papa John's, Bungalow Ale House, IHOP, Taste of Lebanon and Greek Unique all donated delicious food for the event. The Ashburn Fire Department sent along Santa Jeffrey Riner.

Joshua DeVaughn and Brandon Bowie from My Guys Moving provided the transportation for the toys to the distribution center on the following cold, rainy morning.

Gayle King arranged for Elsa and Anna of Frozen to surprise the kids in attendance.

Special thank you to Marine Brian McDonald for attending to collect the presents. Many children will have a wonderful holiday due to the outpouring of support and generosity from our local community. Thank you again! 

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Content Creation Basics for Real Estate Agents

By Tara L. Christianson on Jul 17, 2019 3:16:14 PM

Content is still king, in all forms of online and offline marketing. Before you dive in, however, there are some content creation basics that all real estate agents should have nailed as they plan and create their written and image-based content. 

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We've Got Pride at C21 Redwood Realty

By Tara L. Christianson on Jul 3, 2019 12:45:11 PM

Anyone who has seen our online marketing is familiar with the phrase, “Redwood Rocks.” Not only is this a rallying cry for our agents; it’s a testament to our agents’ hard work and their enormous hearts. That attitude of caring is on display this month at our C21 Redwood Realty Washington, D.C. office in Dupont Circle. In preparation for the Washington, D.C. Pride Parade on June 8 and in recognition of June being LGBTQ Pride month, our D.C. staff and agents gathered to decorate the office and show their support for our LGBTQ agents, friends, clients, family members, and allies.

Topics: c21 redwood
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Shattering the Illusions of Limiting Beliefs at Century 21 Redwood Realty

By Tara L. Christianson on Jul 1, 2019 2:05:36 PM

Executive Vice President and Managing Broker of our C21 Redwood Realty Fairfax office, Jim Phillips, is a multi-talented broker. Not only has Jim been in the brokerage business for more than 27 years, he also acts as a certified L.I.F.E. (Living In Full Expression) coach, strategist, and author. Some of his many talents include helping people identify what they want from life and putting goals and plans in place to achieve it.

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C21 Redwood Agents Providing a Soft Place to Land

By Tara L. Christianson on Jun 26, 2019 4:49:41 PM

Everyone wants to have a soft place to land or at least to lay your head, right? This extends to everyone, including those who are in between permanent homes or are homeless. This past month, Century 21 Redwood Realty agents rallied together to collect new pillows to donate to the Northern Virginia SERVE shelter.

Spearheaded by our C21 Redwood Manassas office’s Redwood Gives Back arm and supported by agents across all of our 13 offices, the collection of pillows were happily greeted by SERVE and the people SERVE helps. Northern Virginia Family Service’s SERVE Family Shelter is Northern Virginia’s largest family shelter and, on average (per their website), more than 40% of the shelter’s guests are children. While you wouldn’t think of a soft, clean pillow being a luxury, for some it is. 

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The 5 Videos You Should Be Using In Your Real Estate Business

By Tara L. Christianson on Jun 24, 2019 3:22:43 PM

Video is more important than ever in the online world and is a great tool to use in your real estate business. There are 5 types of videos you should consider incorporating into your social media content when using those platforms for real estate.

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Taking C21 Redwood Out to the Ballgame

By Tara L. Christianson on Jun 5, 2019 10:39:17 AM

Our Century 21 Redwood Realty agents have been practicing their curly Ws (OK, maybe only a few of us) and hot dog eating skills in anticipation of an annual event that’s a crowd-pleaser for agents, staff, and family members alike – it’s the Redwood Baseball Game!

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4 Email Templates to Use in Your Real Estate Business

By Tara L. Christianson on Apr 12, 2019 2:54:40 PM

Are your unread emails sitting at 0 or 30,000? If it's the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains information that’s important to the recipient. On the creation side, though, it can become time-consuming to send or respond to all the email. What do you do? Enter the email template.

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What's Your Preferred Online Social Site?

By Tara L. Christianson on Apr 10, 2019 2:43:24 PM

Do you have a favorite social media site you prefer either in your life or in your business? You’re not alone! Everyone has a preference and while a good online marketing plan incorporates a few of the key social sites, there are usually one or two you find yourself going back to time and again. We asked our CENTURY 21 Redwood Realty agents their preferences. Which one do you think was most popular?

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An Annual C21 Redwood Realty Tradition

By Tara L. Christianson on Apr 3, 2019 3:25:15 PM

One annual tradition we’ve grown to love and look forward to around here at CENTURY 21 Redwood Realty is our Redwood Rally. As we continue to grow our company, it has become more important than ever to have periodic occasions where we bring all of our offices together to learn from each other and to enjoy each other’s company. While we have our day out at Nationals stadium or our company holiday party every year, the Redwood Rally is a wonderful time of learning, celebration of everyone’s respective accomplishments, and a finale of fun guarantees that everyone who attends truly feels like they’re part of the family.

Topics: redwood rally
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CENTURY 21 Redwood Realty Agents, Teams, and Offices Awarded

By Tara L. Christianson on Mar 29, 2019 11:00:00 AM

You may think that spring season is our favorite time of the year, and you’d be right – but it may not be for the reason you think! We’re actually big fans of this time of year because it’s when we start hearing about all the amazing awards and recognition our CENTURY 21 Redwood agents receive for their hard work the previous year. Not only are these awards well-deserved; they also provide an ever-rising benchmark for their peers in the real estate industry.

Topics: agent awards
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What's Your Hashtag?

By Tara L. Christianson on Mar 27, 2019 11:30:00 AM

You pretty much give away your age depending on what you call this sign: #. Is it pound or is it hash? What used to be the pound sign to many is now what most people associate with hashtags. Hashtags were actually first predominantly used on Twitter as a way for people to organize information and find it again quickly.  (In fact, you can blame one man, Chris Messina, for the first real uses of hashtags.)

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Growing Your Business and Prepping for Prospecting

By Tara L. Christianson on Mar 20, 2019 2:11:03 PM

Our CENTURY 21 Redwood Realty agents have had the excellent opportunity to take advantage of not one but TWO of our three owners presenting important real estate information about growing their real estate business and preparing to prospect. These sessions were presented to all of our agents in our 13 offices across Washington, D.C., Maryland, and Northern Virginia, and were piggybacking off of sessions presented by Tom Ferry and his coaching staff.

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How Long Has It Been Since Your Last Digital Health Check?

By Tara L. Christianson on Mar 16, 2019 12:30:00 PM

Have you ever Googled yourself? Did you know that Google will try to give you what it thinks you want to see? So, there’s a very good chance you’ll rank for your name, your area, your business on the first page. More importantly, though, do you know what people see when they Google you?

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Signs of a Spring Market

By Tara L. Christianson on Mar 13, 2019 11:45:00 AM

They’re the two words every potential home seller can’t wait to hear every year: “spring market.” Why? Traditionally, the spring market is the hottest time for sellers to put their homes on the market and buyers scramble to take advantage of the influx of offerings. However, while no one can really pinpoint the date a spring market will take off, there are certain clues that you’re entering into the spring market. As a bonus, we also asked some of our CENTURY 21 Redwood Realty agents where they thought some of the hottest neighborhoods would be for the spring market – and they answered!

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Essential Tips for Organizing Your YouTube Channel

By Tara L. Christianson on Mar 6, 2019 3:08:14 PM

Did you know that one of largest resources and social platforms online is YouTube? Created to host and offer videos spanning a wide variety of topics, YouTube is a popular place for people to find information. Are you on YouTube yet? If you are, have you organized your YouTube channel to make it easier for people to find you and your content? YouTube isn’t just a place for you to upload all your listing videos. There are a number of ways you can use your YouTube channel for real estate, and it starts with your YouTube set-up.

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Prospecting that Works in Your Real Estate Business

By Tara L. Christianson on Feb 25, 2019 4:08:44 PM

Prospecting. Pipelines. Scripts and dialogues. If you’re new to the real estate industry, these might still all be unfamiliar terminology. However, if you’ve been in this business for any amount of time, you’ve got some idea about what these terms mean for the longevity of your real estate career. It’s easier, however, when you start to think of ‘prospecting’ as ‘finding prospective buyers and sellers who may need your assistance’, ‘pipelines’ as a ‘list of people who range from wanting to buy or sell something now to those who are interested in possibly buying or selling down the road’, and ‘scripts and dialogues’ as ‘specific words used to better communicate your desire to help people’ and ‘questions to ask to help you better identify people who need your help now versus those who might need it later.’

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How to Start to Create a Successful Facebook Page

By Tara L. Christianson on Feb 22, 2019 1:09:30 PM

While Facebook remains one of the most popular social media platforms, at least demographically with older age groups, it could benefit a real estate agent to at least consider consistently maintaining a Facebook Page. (If you’re interested in Facebook and/or Instagram advertising at all, or having an Instagram Business account, you’ll need a Facebook Page anyway.)  

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CENTURY 21 Redwood Realty Welcomes Valerie Garcia to the Redwood Rally

By Tara L. Christianson on Feb 20, 2019 10:14:25 AM

One of the events we most look forward to every year here at CENTURY 21 Redwood Realty is the Redwood Rally, and this year is no exception! Once again, all 13 of our real estate offices will gather at the MGM National Harbor in Maryland for awards recognition, food, drinks, dancing and fun!

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What Apps Our Agents Reach For in Their Business

By Tara L. Christianson on Feb 15, 2019 4:08:16 PM

We all have a few ‘go-to’ apps we find ourselves using every day in our personal lives, and that’s no different for our real estate lives as well. We were curious what active real estate agents are using every day during their working hours, so we reached out to our CENTURY 21 Redwood Realty agents to find out what they had to say. Here are some of their favorite real estate apps and tech tools!

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CENTURY 21 Redwood Defies Mediocrity and Delivers Extraordinary Experiences in Portugal

By Tara L. Christianson on Feb 13, 2019 11:06:52 AM

Recently, C21 Redwood Realty President and co-Founder Eddie Berenbaum joined Arlington agents Kathy Dipp and Ricardo Rozada for CENTURY 21’s One21 European Summit, a conference attracting over 2000 real estate professionals for learning, community, and fun in Lisbon, Portugal.

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How to Real Estate In Winter

By Tara L. Christianson on Feb 11, 2019 9:48:33 AM

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While technically it’s the United States Postal Service’s motto, it could just as easily apply to real estate agents, including during the extreme chill of a polar vortex. We’ve previously written about how to real estate in bad weather, where we talked about tips like checking in on clients and checking on signs. While information like this also applies to winter, there are a few other tips to consider that are winter-specific.

Ensure Access to Your Properties

Winter weather can bring more complications for access, including ice and snow. Ruthan O’Toole, a CENTURY 21 Redwood Realty Locust Grove agent, says she takes into consideration access concerns for both the public and other agents when there’s inclement weather. Having a plan for keeping walkways and driveways (or other parking spaces) clear and open, whether it be from the sellers or an agreement with third-party vendors, can provide additional peace of mind for both the sellers and the selling agent. Additionally, keeping specific winter weather tools on hand, like shovels, sand, and salt, is good for those times when wintry weather sneaks up on you.

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Making 2019 the Year of Video in Your Real Estate Business

By Tara L. Christianson on Feb 8, 2019 9:32:37 AM

You’ve probably heard it from everyone by now – you should be using video in your real estate marketing, for listings but also for self-promotion. In fact, top real estate coach Tom Ferry has been sharing his thoughts about adding video into a real estate business with our CENTURY 21 Redwood Realty agents. If you haven’t started yet, though, there’s still time to make 2019 the Year of You and Video. Read on to get some tips and tricks to effectively using video in your business.

Getting Started with Video

All you really need to get started with video is something that can take video, like your smartphone or tablet. (If you’re not sure, most phone and tablet manufacturers will have online tutorials.)

Next, you’ll need a plan. What do you want the video to be about? Who’s the audience? What message do you want the audience to walk away with? Will it just be you in the video, or will you include other people as well? Will this be a ‘one take’ video – done in one shot and one take, or an edited video, with several different videos pieced together to make one video? 

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An Easy Way to Convey Current Local Market Conditions

By Tara L. Christianson on Feb 6, 2019 10:18:00 AM

Clients these days want to feel informed before making any decision. With all the different kinds of information out there, however, it can sometimes be difficult for them to know which information to trust and rely on. Enter: You, Their Real Estate Agent and Trusted Local Adviser.

One of the ways our agents communicate local market conditions with prospective and current clients is through MarketWatch postcards. How could you use them in your business? First, send out MarketWatch postcards to people in your chosen area with information about current and upcoming listings, including a summary of properties that are for sale, under contract, or have sold to other residents in those areas. Then, follow up with new cards when you get a listing, when the property goes under contract, when it sells, and/or when the market changes in that area. Keeping that constant flow of simple-to-understand information in an easily digestible marketing piece is an excellent touchpoint and way to provide clients with valuable information. All while showcasing your local knowledge!

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Why Our EVPs are MVPs

By Tara L. Christianson on Feb 4, 2019 12:28:00 PM

Choosing the right person to lead a talented and diverse group of agents can be a challenging task. When you find them, however, it can be a rewarding and fulfilling experience, both for yourself and your agents. We’ve been fortunate here at CENTURY 21 Redwood Realty that when we’ve needed to find the right person to lead one of our offices, they’ve appeared. The Managing Brokers/Executive Vice Presidents of our 13 offices have a wide range of backgrounds and skill sets, yet also have several things in common. They all are widely respected within the industry and by their peers; they’re often recognized for their dedication to bettering the real estate industry as a whole; they’ve worked tirelessly in the past for their buyer and seller clients; and they now are wholeheartedly committed to helping each agent in their office achieve their goals.

One of the reasons they’re able to keep this single-minded focus and commitment to our agents is because none of our managing brokers are active selling agents. Now, instead of time spent prospecting and lead generating for themselves, they’re teaching classes on prospecting and lead generation best practices for their agents. Instead of squeezing in time to show houses to prospective buyers, they’re running office events and book clubs and organizing training events by outside experts for their agents.

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Who Needs Marie Kondo with These Real Estate Agents Around? (Part 2)

By Tara L. Christianson on Feb 1, 2019 12:34:39 PM

Since "Tidying Up with Marie Kondo" premiered on Netflix, people around the country have been embracing the idea of decluttering. Last week, we brought you several helpful tips from our agents about tidying up when your house is on the market. This week, we're bringing you even more ideas! Perhaps they'll inspire you this weekend, whether you're prepping your house to sell, or just want to enjoy a neater space.

When Michelle Sanoske, an agent in our Reston office gets a listing, she doesn't waste any time getting the home ready for potential buyers.

“First, I get my clients to agree to a Salvation Army and/or junk removal date. Then, I offer my help to start the process. ‘Time is money’ is a very effective mantra (because it's true)! Once this is done and the house is staged, I ask my clients to use one specific bathroom and keep the house orderly because it will show better and sell quicker. Another good mantra to remember during this process? ‘No pain, no gain!’”

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Bill Pipes Gives C21 Redwood Agents a 'Sales Edge'

By Kona Gallagher on Jan 30, 2019 3:49:27 PM

Last year, CENTURY 21 Redwood's owners, Shawn Milletary, Nick Pasquini, and Eddie Berenbaum, made a significant investment in their agents' businesses by embarking on a year-long partnership with America's #1 Real Estate Coach, Tom Ferry. This partnership consisted of exclusive events and learning opportunities and culminated with a company-wide business planning session led by Tom Ferry himself. Agent feedback was overwhelmingly positive, so the partnership has been extended for another year. To celebrate, we kicked off year two in a big way: with a two-day Sales Edge event that was presented entirely free to our agents.

This program's goal was to improve sales confidence with proven persuasion and objection handling skills. Pipes taught our agents techniques to dramatically increase their conversion with the goal of every lead becoming an appointment. He stressed the importance of role-playing throughout and had agents practice different scenarios with each other.

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Who Needs Marie Kondo With These Real Estate Agents Around (Part 1)?

By Tara L. Christianson on Jan 25, 2019 8:14:00 AM

Are you one of the millions of people who have either read Marie Kondo’s The Life-Changing Magic of Tidying Up or watched her Netflix show, “Tidying Up with Marie Kondo”? Both have inspired many people across the country (and the world) to look at their homes with a different set of eyes, to get rid of things that no longer “spark joy” and to organize what they keep more neatly. From a real estate perspective, it’s fantastic this show is getting so much notice, as helping people ‘tidy’ up and declutter before putting their home on the market is one of the many tasks of most real estate agents! We asked our resident tidy-ers their tips for helping sellers prepare their homes for sale, as well as how to keep them clean for showings and open houses. Here is part one of their responses. Be sure to come back next week for part two!

“I’ve learned most recently, after getting my own home ready for sale after living and raising our kids for the last 18 years, that this is more overwhelming than I thought. Being sympathetic to how stressful this is has helped me to help my clients in a different way the last six months.

First, take it room by room, so it’s less stressful. Deciding what needs to be saved, donated or trashed is always important, but how to do that is even more important. Can they do this themselves or do they need help from a service (if they are older)? Is the house really in need of a lot of work? Maybe they’ll need a dumpster instead. So, it’s up to me to provide the relevant resources to help.
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An Instagram App Starter Guide For Insta Success

By Tara L. Christianson on Jan 23, 2019 1:17:08 PM

59% of its users are under the age of 30. 38% of its users check it several times a day. (SourceThe chances are good that you’re on (or at last have heard of) Instagram. With a myriad of app choices to use to enhance your Instagram marketing, it can be challenging to figure out where to start. So, we thought we’d help you out with an Instagram App starter pack!

Native Instagram Apps

Certain apps are “native” to Instagram, meaning that Instagram developed them themselves to seamlessly work with its app.

One of the newest is IGTV. IGTV is a vertical video app, which is meant to be more of a TV-like experience. Videos can be uploaded up to 10 minutes in length, and up to 60 minutes if you’ve got enough followers (and/or have a verified account). IGTV is meant to try to take advantage of the digital video watching boom evidenced by people ditching their cable and streaming more content.

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CENTURY 21 Redwood Names Wayne Steadman as Managing Broker in Manassas

By Kona Gallagher on Jan 18, 2019 7:59:13 AM

To become a true craftsman of any profession requires commitment and dedication. When you’re in a service industry such as real estate, you also need to have an unwavering attitude of always putting the client first. Those three attributes are the trademarks of Wayne Steadman, which is why we’re honored to have him as the Executive Vice President/Managing broker in our Manassas office.

Manassas is CENTURY 21 Redwood's newest office. It opened in 2018 and marked the company's second location in Prince William County, Virginia. Cindy Stackhouse, who is the Executive Vice President and Managing Broker of our Montclair, Virginia office stepped in to lead Manassas as we searched for a permanent Managing Broker.

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Why New Real Estate Agents Should Be Holding Open Houses

By Tara L. Christianson on Jan 16, 2019 10:32:00 AM

Was one of your resolutions in 2019 as a new real estate agent to create more business opportunities for yourself? Our experts – Directors of New Agent Growth Trish Szego and Sandy Rosengarden - agree that one of the best ways to do that is by committing to holding open houses for other agents throughout this next year. Here’s why it’s a practice that works.

First, by actively participating in an open house you start to understand the mechanics of a successful open house. As Trish points out, it’s “more than just sticking signs in the ground and hoping people will come through.” In their new agent classes, Trish and Sandy break the work behind an open house down by day for the week before the actual open. One of the points they make is that they “should shadow an experienced agent but also should attend other companies’ open houses as well.” That may help you pick up ideas or even learn what you won’t want to do in your own open.

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How We Help Make Marketing Your Priority in 2019

By Tara L. Christianson on Jan 14, 2019 2:32:19 PM

For many real estate agents, the end of last year was a time of reflection, not only for their personal lives but also about how well their real estate businesses were doing. What’s been going well? What needs improvement? One of the greatest areas of introspection is often on marketing, and for good reason. Real estate marketing is one of the most significant tools in any professional agent’s skill set, which is why empowering our agents with the best marketing tools and training is one of our main focuses here at CENTURY 21 Redwood Realty.

We offer individual agent websites to every C21 Redwood agent. These websites are modeled after our own very successful website, C21Redwood.com, and we give access to our agents (along with training) to allow them to adjust their website with their content and tastes. We want everyone to be able to highlight their hyperlocal expertise and attract clients while continuing to provide those clients with exceptional service on every front.

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C21 Redwood Welcomes Kevin Shirley as Our Washington, DC Executive Vice President and Managing Broker

By Kona Gallagher on Jan 11, 2019 2:55:14 PM

When our beloved Washington, DC Executive Vice President, and Managing Broker, Kara Koonce, decided to accept a new position within the company as Director of Field Management, she left some pretty big shoes to fill. After an extensive search, we are pleased to announce that we have a new EVP and Managing Broker in DC: Kevin Shirley.

Kevin started in the real estate arena in 1996 and dedicated himself to familiarizing himself with all the roles in a real estate office while working for his buyer and seller clients. His experience spans from working as a marketing specialist to acting as a manager and broker to heading things in a real estate office as a team leader to providing concierge-level real estate services for his fellow agents.

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5 Tech Trends to Watch in Real Estate in 2019

By Tara L. Christianson on Jan 8, 2019 3:40:51 PM

It’s always fun to try and peer into the future to predict what will happen, especially when it comes to technology. The speed in which some of these advances are made, however, can make it hard to keep up, so it’s better to try and determine what affects you and your business and pay attention to those technologies first. We took a look into our crystal ball for the year to see what we think will be the top 5 real estate technology trends of 2019. Here they are:


Home search and reviews will be more critical than ever.

We already know that the internet is used by prospective clients for both home searches and to learn more about real estate agents. We think that trend will continue into this year, with major company and third-party websites still bringing in the traffic for home searches (along with the relevant home search apps, of course). Testimonials will be more important than ever, however, as people try and decide on who they want to trust with their real estate transaction. It’s one of the reasons we use RealSatisfied here at CENTURY 21 Redwood Realty; its ease of use ensures clients will submit a review and it allows for easy sharing across multiple channels by an agent.

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It's 2020: Could this be a day in the life of a real estate agent?

By Tara L. Christianson on Jan 4, 2019 2:52:54 PM

We first presented this piece back in 2015, in which we imagined how things could be (at the time) five years from now in a day of the life of a real estate agent in 2020. How far off the mark do you think we are? With only a year left to go, do you think this is still feasible, or do you think we have a few years left down the road for some of this technology to happen?

6 am: Your house gently awakens you at 6 am, opening your blackout shades, slowing turning on your bedside light and starting to fix your coffee.

7 am: Your voice-activated, electronic personal assistant, Alexa, reads you the local news, tells you what the day's weather will be and gives you your schedule. You tell Alexa to remind your sellers' electronic personal assistants about today's open home and your buyer clients' assistant what documents will need to get signed today.

8 am: You jump into your electric, self-driving car, giving your vehicle the day's route, before starting to have your email read back to you. No need to go into a brick-and-mortar office - everything you need is now in your car or online, in the cloud.

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C21 Redwood Realty Welcomes Tom Ferry Back in 2019

By Tara L. Christianson on Jan 2, 2019 10:51:00 AM

One of the best ways to kickstart a new year in any business is with the help of a master mentor. That’s why we’re bringing Tom Ferry’s master trainer, Bill Pipes, in to lead an exclusive 2-day Sales Edge event in January. We want our agents to feel prepared no matter what market they’re in or what 2019 brings. Bill is going to help them with every aspect of sales skills, from improving confidence to objection handling to increasing your conversions to the point where every lead becomes an appointment.

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Why You Shouldn't Wait Until Spring to List a Home

By Tara L. Christianson on Dec 31, 2018 10:40:24 AM

Traditionally, people think the real estate market starts in the spring of every year. However, savvy sellers know that listing in the winter ‘off-season’ can prove to be beneficial. Don’t believe us? Here’s what our CENTURY 21 Redwood agents had to say about why you should be listing your home right now.

“Of course, winter or off-season listing is beneficial to willing sellers!

There is less competition (fewer homes for buyers to select from) with fewer homes on the market that time of year AND buyers who are out in the marketplace are more seriously motivated to locate their next home & commit to a closing date.

Agents typically are carrying less inventory so have more personalized time for marketing. Vendors are also less busy, so scheduling photo shoots, repairs, remodeling is more flexible and compatible with seller plans.”

Ruthan O’Toole, Agent, C21 Redwood Locust Grove

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How to Transform from a Casual to a Committed Real Estate Agent

By Tara L. Christianson on Dec 28, 2018 11:13:00 AM

Once you’ve been in the real estate industry for six months or more, you’re going to be faced with a decision: Are you serious about this real estate business? It can be easy to leave your days and weeks unstructured and to only work with the clients who fall in your lap but, especially in tougher markets, there comes a time when that won’t be enough to sustain your real estate career.

We reached out to CENTURY 21 Redwood Realty Associate Broker and Success Coach Elsa Rake for her tips on how a newer real estate agent can transition from being a casual real estate agent to a committed real estate agent.

It’s All in Your Mind(set)

The first thing that has to happen, she says, is that you have to change your mindset. “You need to change how you view real estate, from looking at it as a part-time job or hobby to considering it as an actual business and career. Until that changes, typically an agent won’t be successful.

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CENTURY 21 Redwood Presents Sales Edge with Bill Pipes

By Kona Gallagher on Dec 26, 2018 12:20:00 PM

In 2018, we partnered with America's #1 Real Estate Coach, Tom Ferry, to put on exclusive live and online events for our agents. The arrangement was so successful that we've decided to extend it into 2019. Our kickoff will be January 22 and 23 when we present Sales Edge with Bill PipesBill Pipes is Tom Ferry's top master trainer, and he holds this event throughout the country. So what makes our version so unique? The curriculum and materials for this event will match the Sales Edge with Bill Pipes programs that Tom puts on, but it won't come with the standard $397 price tag. That's right; we're offering this two-day event for free.

How do you score a free ticket to this event? There are two ways:

1. Be a current CENTURY 21 Redwood agent. Sales Edge with Bill Pipes is the first of many events that we're offering free to our agents with the express purpose of helping them grow their businesses.

2. Consider taking the leap and joining the C21 Redwood family! We have made a few slots available for those agents who are considering changing brokerages in the new year. If you're interested in a brokerage that invests in its agents, then Redwood may be a perfect fit. If you're interested in learning more and attending this event, then get in touch with our president, Eddie Berenbaum, and have a chat.

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How to Send a More Effective Email in 2019

By Tara L. Christianson on Dec 24, 2018 10:27:00 AM

Do your real estate business plans for 2019 include starting or continuing to send email newsletters and email campaigns? Do you know how you’ll cut through the noise, so your message gets read? Email marketing isn’t dead; it just isn’t done as well as it could be. Send a more effective email in 2019 using the following tips:

It Starts with the Email Subject Line

Many real estate newsletters use subject lines that say something like, “Real Estate Update for January 2019” or “Newsletter from X Property.” Sounds exciting, right?

One of the ways you can start to increase the chances of people opening your email is by writing a more interesting subject line. Don’t automatically use the default subject of your usual contact management program. Instead, think of something fun or descriptive that could pique someone’s interest. For instance, you can include someone’s name in the subject line, use “you” in the subject line, or even use an emoji or two.

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How to Thrive in a Changing Real Estate Market

By Tara L. Christianson on Dec 21, 2018 9:20:00 AM

When the real estate market starts to change and become slower, the initial reaction of many people is to panic. Newer real estate agents may be tempted to join them, while experienced agents know there are ways to tackle this new market without losing momentum in their businesses. As C21 Redwood Realty Arlington agent Gary Hughes shares, “Once you decide you will be one of the survivors, you can move forward eager to manage the change and embrace new experiences.”

Where to start? Here are some tips to help you thrive in your next changing real estate market:

Go Back to Basics

One of Coach Tom Ferry’s top tips for confronting a changing market is to diversify your lead generation strategy. You’ll have to work harder to attract buyers and sellers from a variety of sources, and you may even have to go back to certain basics of real estate like working For Sale By Owners (FSBOs) and expired listings. Diversifying also applies to new price points. Rethink the price point you work in and review whether you may want to explore other price points as well.

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Kathy Dipp is the third C21 Redwood Agent Recognized as a 'Relentless Agent'

By Tara L. Christianson on Dec 19, 2018 10:02:00 AM

We must breed them relentless here at CENTURY 21 Redwood Realty, as yet another of our real estate agents, Kathy Dipp, from our Arlington office, has been recognized with the “Relentless Agent Award” from CENTURY 21. Selected as one of only five of the franchise's independent sales professionals to receive this honor, CENTURY 21 is recognizing Kathy for her continued ability to defy mediocrity and deliver an extraordinary real estate experience to her clients of homebuyers and sellers.

The “Relentless Agent” award is based on third-party customer ratings and testimonials, as well as Kathy’s impact on her clients and customers and the number of sales combined. "Kathy's clients and customers told us emphatically that she went 'above and beyond' for them,” says CENTURY 21 President and CEO Nick Bailey, “and provided the deep-rooted knowledge, remarkability and extra-mile support they deserve from their real estate agent and company of choice.” It comes as no surprise to us, as Kathy’s dedication to her buyer and seller clients is well-known within our company and across the Northern Virginia and Washington, D.C. area.

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This is What We've Learned About Bright MLS So Far

By Tara L. Christianson on Dec 17, 2018 8:00:03 AM

There’s a new MLS in town, and it’s what our CENTURY 21 Redwood Realty agents are using to market their listings and find their buyers a new home. Bright MLS recently replaced Metropolitan Regional Information Systems (MRIS) as the multiple listing service used by Northern Virginia, Southern Maryland, and Washington, DC agents. Bright MLS is the consolidation of 9 MLSs across six states plus Washington, DC, representing 43 associations and encompassing over 85, 000 real estate professionals. (Source)

So, what’s so great about Bright MLS?

Bright MLS was created with several goals in mind, including simplification, improved innovation, enhanced and integrated property information, reduced technology costs, and a number of other features. Specifically, though, there are several qualities our C21 Redwood agents have started to appreciate when learning to use Bright MLS.

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C21 Redwood Rocks Bobby McKey's for the Second Year in a Row

By Kona Gallagher on Dec 14, 2018 8:44:14 AM

2018 was a big year for CENTURY 21 Redwood Realty. It was a year of tremendous growth, with the addition of our 13th office, located in Manassas, VA. We also entered into a partnership with America's #1 Real Estate Coach, Tom Ferry. We celebrated with him at our Redwood Rally, at which CENTURY 21 CEO Nick Bailey and CMO Cara Whitley were also keynote speakers. He also led a business planning session exclusively for our agents. With such a busy year almost behind us, it was important to get everyone together for a night of fun and fellowship-- with dueling pianos.

For the second year in a row, we rented out Bobby McKey's Dueling Piano Bar at National Harbor for our company holiday party. 

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How to Plan Your 2019 Online Strategy

By Tara L. Christianson on Dec 12, 2018 10:38:20 AM

You’re inspired. You’re ready. You’re going to hit the ground running on January 1. Your 2019 real estate business plan is all ready to go. It includes a 2019 online strategy, right? Right?!

If that’s your missing piece, it’s OK. You’ve still got time to work on incorporating those essential online pieces to the rest of your plan. Where do you start? With some oldies, yet goodies: Who, What, Where, When, Why and How.

The Why of your 2019 Online Strategy

Like Simon Sinek says, “Start with why.” In this case, you need to decide why you even want to have an online presence for your real estate business in the first place. Is it because you want more followers in 2019? Do you want more people engaging with you online? Do you want to create more lead opportunities? You’d like to increase your referral network? Or, maybe you’d like to continue nurturing relationships with your current client sphere. Whatever your reason, you need to decide what your goal is with your efforts. Knowing your purpose upfront means you can then measure whether or not you’re successful in what you’re working on. Once you’ve got your Why decided, you can focus on the rest of your strategy.

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Creating Your Personal Online Brand Style Guide

By Tara L. Christianson on Dec 10, 2018 11:06:00 AM

As we start to prepare ourselves for another new year, one of the things to consider when thinking about your 2019 online digital strategy is whether you are conveying a consistent branding style in your online marketing (both paid and unpaid). If you aren’t, or you’re not sure, here are some steps to take to get a brand-new Brand You out there in the new year.

Create a Personal Brand Style Guide

What the heck is a brand style guide, you ask? A brand style guide is a combination of your visual style and content style that you follow to create consistency for your brand.

Having a brand style guide, even a simplistic one, allows those who view your profile to instantly and easily identify you, picking you out from other real estate agents.

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What Our Agents Say About Our Transaction Concierge

By Tara L. Christianson on Dec 7, 2018 11:09:07 AM

Back in April, we announced the launch of CENTURY 21 Redwood Realty’s Transaction Concierge. Headed by Alicia Brown, we introduced the Transaction Concierge service to help real estate agents who want to maintain or increase their number of transactions without getting hampered by dealing with the paperwork that gets created along the way. 

As a reminder, our Transaction Concierge team can:

  • Collect all paperwork related to a contract and making sure it’s uploaded correctly to our company’s transaction system
  • Complete all coversheets
  • Order services like home warranties, photography, signs and more
  • Confirm all agent-scheduled inspections (home, radon, etc.)
  • Actualize a one-time input of listing information into BrightMLS, with the agent only needing to review, finalize and activate
  • And do lots more of the behind-the-scenes stuff you’d typically have to deal with in a transaction!

We wanted to follow up to see what our agents have thought about using the service, and they couldn’t be more enthusiastic in their responses:

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Joining or Starting a Real Estate Team? Read This First...

By Tara L. Christianson on Dec 5, 2018 11:04:00 AM

Shakespeare once wrote, “To team or not to team, that is the question.” OK, so maybe that’s paraphrasing a little, but we bet if Shakespeare were around in real estate today, he might have rethought his original text, and for good reason! One of the biggest buzzwords of the past five years is “teams” – specifically, real estate teams. Whether to start one, whether to join one, how to go about hiring for one, the highs and lows of being part of one…all of these things need to be taken into consideration before taking your next step. We asked some of our CENTURY 21 Redwood Realty agents who were familiar with some aspect of teams to share their experiences with you. Here’s what three of them had to say:

Pros and Cons, from a Former Team Member

Century 21 Redwood Realty Fairfax agent Laurel Chinn sees the positives and not-so-positives of working in a team (at least the team she was on). She shares both sides of her personal experience:

“I was on a team for a while and loved the feeling of inclusivity and I know I'm not alone in this! However, I did not like the overall culture as it was sort of militant. I'm all about hard work, but being expected to work 14 hours for little pay and then expected to join them for 'fun' at night and do my lunches with them...which could get expensive...was not cool. While I know not all teams are like that, I am a bit more tentative about teams now. With that in mind, I think I'd vet a team very well before joining because I did like the group feel of the team and not always having to generate my own leads was pretty great!” 

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C21 Redwood Agents Win Big Through Prospecting

By Kona Gallagher on Dec 3, 2018 8:29:57 AM

Here at CENTURY 21 Redwood Realty, 2018 and 2019 are all about business planning. We've launched an exclusive online business planning tool for our agents, and even held a company-wide business planning session hosted by Tom Ferry-- an event that was so out-of-this-world successful, that we're doing it again next year. One of the fundamentals of a robust real estate business plan is prospecting. Our owners, Shawn Milletary, Nick Pasquini, and Eddie Berenbaum, wanted to drive this home, so they decided to incentivize our agents through a business planning competition with some BIG prizes.

The contest ran for 60 days leading up to our company-wide business planning event, and focused on five areas of an agent's business:

  1. Conversations
  2. Listing Appointments
  3. Buyer Consultations
  4. Open Houses 
  5. Outbound Referrals
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How To Create Engaging Images for Your Online Content

By Tara L. Christianson on Nov 28, 2018 11:18:42 AM

Most online marketers agree that visual content marketing is their most significant focus now and moving into 2019. Take video - mobile video usage alone has increased by nearly 10 million daily viewing minutes in the last two years! (Source.) That’s a lot of eyeballs…and wouldn’t you like those eyeballs to be watching your content, too? You’re going to be creating and sharing interesting, engaging images online. So, where should you start?

Have a Plan

Start by having a plan. What do you want your content to convey? Are you going to be showing off a particular lifestyle? Will you be focusing more on the community you live and work in? Or are you going to be strictly business – sharing the stories of the buyers and sellers you work with, as well as the day to day behind the scenes of work of a hard-working real estate agent?

Knowing what kind of story you want to tell and what people you want to attract most will help you figure out the next step in your planning, which is deciding where to post your content and how often.

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Tom Ferry Hosts Live Business Planning Session With C21 Redwood Agents

By Kona Gallagher on Nov 26, 2018 11:07:09 AM

At CENTURY 21 Redwood Realty, when we say we partner with agents to grow their business, we mean it. That's why, in 2018, we forged a partnership with America's #1 Real Estate Coach, Tom Ferry. All year, Tom and his team hosted exclusive online and in-person events with the express purpose of helping our agents reach new heights. This partnership culminated with our 2019 Business Planning session. This all-day program was hosted live by Tom Ferry and took our agents step-by-step through how to make an actionable business plan.

The event brought all 13 of our offices together, with a total of about 400 agents attending. Tom had advice and plans for everyone from our top-producing agents, to the brand-new licensees in our New Agent Program. While experienced agents and new agents will certainly approach their days a little differently, the main point that Tom drove home was that business is just math.

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The Amazon Effect: What Their Headquarters Announcement Means for Northern Virginia

By Tara L. Christianson on Nov 21, 2018 10:39:34 AM

It’s being called “The Amazon Effect,” and it has everyone in the Northern Virginia, Southern Maryland, and Washington, DC areas speculating on what’s going to happen next. If you’re unaware of what the Amazon Effect is – Amazon has recently announced that it’ll be building headquarters in two new locations: New York City and Crystal City in Arlington, Virginia. Whether you’re a homeowner, investor, renter, or someone who’s a potential buyer in these areas, you know that there will be some residual effect on transportation, traffic, school availability, and home prices. We asked some of our in-house real estate experts what they think about the Amazon Effect and, as expected, reactions were varied. Here’s what they had to say.

The Hype Alone Will Have an Effect

C21 Redwood Frederick agent, Bo Clevenger, notes, “Northern Virginia is full of high-tech companies already. Realistically this is just a drop in the bucket, and it should have only a minimal impact to the area, BUT there is so much hype associated with Amazon and the HQ East that there will be unfathomed results blamed/tied to the move.”

Russ Conners, Executive Vice President and Managing Broker of our Reston office, agrees with Bo:

“The impact will be mostly on residual real estate speculation and the hype over the Amazon name. We have a job surplus locally, so it will not make as big a splash as it would in other areas where tech jobs are in shorter supply. For example, ExxonMobil left Northern Virginia with the same number of employees and the impact was not directly noticeable.

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How to Effectively Use Instagram Ads in Your Real Estate Business

By Tara L. Christianson on Nov 19, 2018 10:47:14 AM

When 35% of Americans use it and 60% of users visit it daily, adding Instagram to your digital real estate strategy starts to seem like a good idea. Take into consideration that it’s one of the highest trending platforms, and mainly attracts a demographic between the ages of 18-49, and Instagram looks even more like a contender your focus in 2019. (Sources: PEW, SproutSocial)

As with any online strategy for your business, there are two ways of approaching Instagram: organically and via paid advertising. If you are going to be using Instagram for your real estate business, with a focus on the consistent posting of unpaid content, the first step is to create an Instagram for Business account. (Learn more about what that means here.) If you are using Facebook’s Business Manager for running paid ads on Instagram instead, you’ll at least need a Facebook Page. Did you know - your Facebook Page can serve to run ads on Instagram without the need of an Instagram account! There are several different kinds of ads you can run on Instagram.

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Redwood Gives Back This Holiday Season

By Tara L. Christianson on Nov 16, 2018 9:15:43 AM

‘Tis the season to be jolly…and it’s also the season of giving. And what puts a smile on our agents’ faces is being able to give back to their local communities. (It’s one of the reasons we created the Redwood Gives Back initiative!) This holiday season is no different, and many of our CENTURY 21 Redwood Realty offices are working hard to support their various chosen charities.

In our Reston office, they recently held a Reverse Trick-or-Treat Party which benefited the South Lakes High School Food Pantry. The food pantry provides necessities for Reston students and families in need. The office collected dried goods, snack items, meal packs, and sanitary items while party attendees enjoyed food, drinks, and a costume contest with prizes.

In our Fairfax office, led by a great effort from the Focus on NOVA team, nearly 100 coats have been collected so far to help protect people from the sometimes brutal conditions Northern Virginia winter weather can deliver.

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Does the Chandelier Convey? Fixtures and Personal Property

By Tara L. Christianson on Nov 14, 2018 1:28:57 PM


Your buyers are getting ready to move in after a seller post-settlement occupancy, and you get a panicked call. The sellers removed the attached bookshelves in the living room and a few other built-ins that were scattered around the house. They also took the riding mower out of the backyard shed. What happens next?

First, the resulting confusion could have been prevented if the sellers had been adequately advised before they moved out. Sharon Ferguson, a CENTURY 21 Redwood Realty agent from Fredericksburg, says she’s never had a scenario like this happen in her 10 years of real estate. “That's due, in part, to my advice to sellers to remove and/or replace items that the sellers wish to take with them BEFORE the house goes Active. If they can't do that for any reason, I advise them to hang tags on the items that read "Does Not Convey." If the item is large, such as a tractor or riding lawnmower, I put in the remarks section of the listing that it either conveys, or does not, or is negotiable...whatever the case may be. Doing things this way heads off a lot of potential problems.” Locust Grove agent Ruthan O’Toole agrees that it’s best to have any replacement for a fixture, like a light fixture, visually in place before the home goes on the market: “It is smart to have the replacement fixture visually apparent for buyer to see what will be in the place of the chandelier or personal fixture not conveying.”

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How to Approach Expired Real Estate Listings

By Tara L. Christianson on Nov 12, 2018 9:47:38 AM

Do you currently work expired listings as part of your real estate business? It’s often an untapped source for new client opportunities. Many real estate agents don’t pursue expired listings because they don’t know where to start. If that sounds like you, here are a few tips that may help you start adding “expired listings” to your lead generation list.

First, Check and Double-Check the Status

Cindy Stackhouse, Managing Broker and EVP of our Montclair and Manassas offices, has seen this happen before – agents reaching out to listings they thought were expired, but have been relisted. So, the first step is checking to make sure the listing is indeed an expired listing! Otherwise, as Cindy points out, it’s “embarrassing and makes agents look unprofessional.” 

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The One Thing You Can Do Today to Make Your Real Estate Marketing More Effective

By Tara L. Christianson on Nov 9, 2018 10:15:44 AM

Do you know the one simple thing you can do today to start making your organic and paid real estate marketing more effective? It’s ensuring your database is segmented into specific target audiences. What does that mean? Let’s dive in!

Identify the Different Audience Groups in Your CRM

No matter which client relationship management (CRM) system you use, you should be able to create different groups within your contacts area. Your first step to segmenting these audiences out is to think about the different groups with whom you communicate on a regular basis. For real estate agents, traditionally that’s at least: current buyers, current sellers, people met at open houses, prospective buyers, and prospective sellers. Depending on the different contacts you may have, you may also include groups like family & friends; landlords/investors; renters; and past clients. Segmenting people out into these different groups is a great way to begin to target a market. 

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The 5 Things Your 2019 Real Estate Business Plan Needs

By Tara L. Christianson on Nov 7, 2018 1:32:00 PM

With a new year already looming, it’s time to start thinking about creating your 2019 real estate business plan. CENTURY 21 Redwood Realty’s real estate coach, Tom Ferry, suggests these essential elements as part of his 2019 business plan that he’ll be walking our agents through at the business planning session that he's hosting on November 14, 2018. Don’t create your business plan outline without these categories!

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Celebrating CENTURY 21 Redwood Realty's Manassas Grand Opening

By Kona Gallagher on Nov 5, 2018 10:35:15 AM

Here at CENTURY 21 Redwood Realty, we're not going to let a little rain get in the way of a good time. A storm may have rolled in on the night of our Manassas office grand opening party that led us to move the ribbon cutting indoors, but we still had an evening filled with food, fun, and networking.

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How To Customize Gmail for Your Real Estate Business

By Tara L. Christianson on Oct 31, 2018 12:15:00 PM

Gmail is one of the most widely used email platforms across the world, and there’s a good chance you’re using it in some form in your real estate business, too. But are you getting the most out of all of Gmail’s features for your business?

Setting Up Your Gmail Inbox

To begin setting up the way you want your Gmail inbox to look, log into your Gmail account. On the right-hand side, you’ll see a widget that looks like a gear. Click on that, and click on Settings.

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Experienced Agents, Meet Your CENTURY 21 Redwood Realty Success Coach

By Tara L. Christianson on Oct 29, 2018 12:55:40 PM

You’ve finally decided to do it. You’re going to make the change, and take a chance with another real estate brokerage. You start there and…then what? If you’re an experienced real estate agent, you might be left to muddle through the transition alone, with the expectation that you already know what you need to be doing. Wouldn’t it be nice, though, if there was someone to help ease your way into the new company so you can get up and running as soon as possible – ensuring not only a more delightful experience for yourself but also for your clients?

At CENTURY 21 Redwood Realty, we identified the need for a person to help smooth all the transitions for experienced real estate agents transferring to C21 Redwood. That’s why we have the marvelous and talented Elsa Rake in the role of Success Coach. (If you’re unfamiliar with Elsa, she was the outstanding and beloved EVP and Associate Broker of our Stafford office for several years before starting in this role.)

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3 Ways You Can Manage Real Estate Buyer Expectations

By Tara L. Christianson on Oct 26, 2018 10:34:10 AM

Who loves surprises? Probably a number of us, when they’re pleasant surprises. One of the places where you arguably aren’t such a fan of surprises, however, would be during a real estate transaction, especially if you’re a buyer. In our role as real estate agents, it’s essential to provide guidance and education to buyers to help them through their journey. We asked our CENTURY 21 Redwood Realty agents about how they manage their buyer clients’ expectations, and here’s what they had to share.

Manage Buyer Expectations from the Start

“Managing buyer's expectations starts with setting the right expectations from the start,” says C21 Redwood Gaithersburg agent Jeff Ganz. “This is done with an initial buyer consultation that covers all aspects of the transaction. When done properly, a buyer should know what to expect throughout the process as well as what the expectation is from all parties and what potential pitfalls there might be.”

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What Does a Day in the Life of a Top Producing Real Estate Agent Look Like?

By Tara L. Christianson on Oct 24, 2018 2:23:00 PM

Once you become a top-producing real estate agent, certain things should come as second nature to you. Don’t be mistaken, though. You still have to work hard and work smart, and a lot of that boils down to keeping a schedule. America's #1 Real Estate Coach and mentor to CENTURY 21 Redwood Realty agents Tom Ferry likes to say, “Routine is the sign of an ambitious individual.”

He’s written a blueprint for what a top-producing agent’s week should look like. While he has some basic rules – like starting each day knowing what your goal is and time-blocking your entire day out on your schedule – he has also broken the day down. Here’s a snapshot of what part of a day for a top-producing agent could look like:

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#RedwoodRocks: Celebrating Our CENTURY 21 Redwood Agents

By Tara L. Christianson on Oct 22, 2018 9:52:48 AM

At CENTURY 21 Redwood Realty, we inherently believe that every one of our agents is a rock star. So, when others recognize their greatness, the only surprise we have is that it took everyone else so long! Some of the well-deserved honors recently awarded to Redwood agents include:

Our relocation agents, led by Tina Bodolosky, being awarded the USAA RERN Mission Possible AGR Winner’s trophy for the number of AGR referrals and for delivering exceptional experiences every day. 

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Exploring Facebook Advertising for Real Estate Agents

By Tara L. Christianson on Oct 19, 2018 11:02:08 AM

Are you on Facebook? If you’re one of the 230 million people in the United States listed as a Facebook user, you probably have logged in to Facebook at least once. While most use it as a social network, over time, there has been a shift to using it for commercial purposes too.

It started with Facebook Pages when Facebook sought to separate people using Facebook for social purposes only from those who would like to advertise their work and businesses on the platform. Then, Facebook expanded its advertising to contests and promotions and, finally, to targeted advertising for the average business owner. Now, more than 5 million advertisers use Facebook to reach their target audiences. Are you one of them?

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CENTURY 21 Redwood Realty's Commitment to Community

By Tara L. Christianson on Oct 17, 2018 6:38:28 PM

One of the unsung benefits of being a real estate agent is becoming part of a wider community. For example, our agents aren’t only a part of the CENTURY 21 Redwood Realty family; they’re a part of their local associations, their state association, and the National Association of REALTORS®…not to mention being a part of the CENTURY 21 family, the Realogy family, and the real estate community as a whole.

Essential to being part of any community, however, is active involvement. We’re incredibly proud of the various ways CENTURY 21 Redwood Realty owners, agents, staff, and EVPs who are dedicated to giving back to their respective real estate communities. Here are some of the most recent ways we've demonstrated our commitment to community.

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Why We Encourage Peer-to-Peer Learning in Our Offices

By Tara L. Christianson on Oct 15, 2018 9:08:55 AM

There’s one majorly untapped resource within every brokerage, and that’s the knowledge of each real estate agent. Collectively, of course, that knowledge is massive and should be tapped into, but creating opportunities for every agent to share with their fellow agents within the office is extremely important as well.

One way we encourage peer to peer learning in our CENTURY 21 Redwood Realty offices is by creating office panels focused on a particular subject. Our Arlington and DC offices have teamed up to mine the wisdom of their agents. Last month’s panel was operated by three accomplished agents from both offices and centered around tips and tricks for increasing production. This month’s panel will be focusing on partnerships and teams – creating them, maintaining them, and growing them.

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3 Ways to Protect Your Online Identity and Your Clients' Information

By Tara L. Christianson on Oct 12, 2018 11:05:21 AM

We get the notifications and hear it on the news every day – another website has been hacked and sensitive information, like usernames and passwords, has been compromised. When part of your business plan involves having a credible online presence, these kinds of disruptions can be detrimental to any real estate agent. Below, we’ll cover three basic steps you can take to start to help protect your online identity and keep information more secure.

Enable 2-Step Verification

You may be familiar with this concept already, and it’s one of the simplest steps any real estate agent can take to protect online accounts, including email. What is 2-step verification? Typically, when you go to login to your email account or any site online (like Facebook), you enter in your username or email address and your password, and you have access. Enabling 2-step verification, also known as two-factor authentication, on that account adds in another step. Once you’ve entered that username or email address and password, you’ll usually be sent a code to your phone via text message, voice call, or mobile app. (Sometimes, there’s a security key you can insert into your computer’s USB port.) What this does is protecting against the occasion when someone may have access to your password, but doesn’t have access to your other devices. Adding this extra layer to your most essential sites adds a level of security that’s become increasingly necessary in this day and age.

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CENTURY 21 Redwood Realty Works to Help Save the Carolinas

By Tara L. Christianson on Oct 10, 2018 10:22:49 AM

A “local” natural disaster is never simply local. People often feel its impact nationally and globally. And that was the recent circumstance with Hurricane Florence, which wreaked havoc on North Carolina, South Carolina, and Virginia.

We’ve previously delivered assistance to fellow CENTURY 21 offices and people affected by Hurricane Harvey, so it was a no-brainer when My Guys Moving approached us about creating a food and non-perishables drive for those affected by Hurricane Florence. 

We mobilized our Redwood Gives Back ambassadors and, led by Ashburn agent Rebecca Vittitow, put out the call across our network for water, non-perishable food, toilet paper, trash bags, diapers, dog food, cleaning supplies, and toiletries, and people responded. Boy, did they respond! 

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Tom Ferry is Hosting C21 Redwood's Biggest Event of the Year

By Kona Gallagher on Oct 9, 2018 10:20:58 AM

 
2018 has been a massive year for CENTURY 21 Redwood Realty. Not only have we expanded our reach with a total of 13 offices, but we've re-dedicated ourselves to our impact statement: "We partner with agents to grow their business." One significant way we've done this is by entering into a partnership with Tom Ferry, America's #1 real estate coach.

Throughout this entire year, our agents have had multiple opportunities to learn from Tom Ferry and his team through webinars, discount tickets to his events, and in-person Redwood-exclusive appearances. Back in February, Coach Kay Stanley visited us to work with our Managing Brokers, and in April, Tom Ferry was the keynote speaker at our annual Redwood Rally. Our agents have gained invaluable information and tools that have helped them to grow their businesses and set up 2019 as their best year ever. Every event we've held this year has been leading up to one thing: 2019 Business Planning, hosted by Tom Ferry.
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Discover the Benefits of Real Estate Offices

By Tara L. Christianson on Oct 5, 2018 10:23:59 AM

We hear it all the time, “The physical real estate office is dead. You can work from home (or Starbucks, or your car) just as easily.” While that may hold true for a few real estate professionals, we believe that many still crave the office experience, which is why we’ve focused a lot of time and attention on each of our 13 CENTURY 21 Redwood Realty offices to ensure our agents always look forward to and enjoy their experience. Instead of continuing to wax poetic about our amazing offices (like Reston, Montclair, Arlington, and Ashburn), we reached out to those who matter most – our agents – to see what they love about working in a real estate office.

Real Estate Offices are Great for Client Meetings

Having an office you’re proud to visit isn’t essential just from an ego standpoint; it’s also a crucial part of REALTOR® safety to be able to meet clients in a safe place.

Dave Pard, a C21 Redwood agent from Frederick, says, “I find it useful to meet buyer clients in the office to conduct property searches and display my laptop on the conference room screen. This way, we can review properties together, discuss, and research additional info together, as opposed to back and forth emails.”

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What Does an Ideal Work Week Look Like for a New Real Estate Agent?

By Tara L. Christianson on Oct 3, 2018 3:29:52 PM

Once all the pre-licensing courses, choosing of brokerages, and new agent training is over, it’s a whole new, wide world for new real estate agents. To help you figure out a plan that can answer your question of, “What next?” we asked our two directors of new agent growth, Trish Szego and Sandy Rosengarden, to share their thoughts on what the ideal work week for brand-new real estate agents should look like.

Two challenges new agents face when they’re first starting on their own in their real estate business are: not understanding how to run their own business, and falling into a rut if there’s no current client to work with.

Most new agents come from another career, with set hours and duties, and they find it difficult not to have someone standing over them telling them exactly what to do. Trish reminds you, “You are now in business for yourself and, while you have the opportunity to make as much money as you’d like, you need to put forth the effort and do tasks that are necessary.”

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The Question You're Probably Not Asking of Your Next Potential Brokerage

By Tara L. Christianson on Oct 1, 2018 1:22:32 PM

When it comes to choosing your next potential brokerage, many people focus on monetary offerings – commission splits, bonuses, and more – or on other enticements that might make them choose a brokerage as their next brokerage. There’s one question, though, that many agents don’t ask, and that’s about your potential next brokerage’s agent retention rate.

Why is that important?

There are many reasons real estate agents may think it’s time to make a change in their brokerage, including lack of support, high or incomprehensible fee structures, insufficient education, a lag in keeping up with innovation, and isolation from their wider community. But it’s harder to pin down why real estate agents choose to stay with their brokerages.

One reason many agents stay with their brokerage is that they’ve found a brokerage who isn’t afraid to work on expanding their agents’ brand instead of their own. For example, many long-term agents at CENTURY 21 Redwood Realty admire our focus on enhancing our agents’ brands and letting them fly.

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Stop 'Posting and Praying' with These 5 Content Strategy Tips

By Tara L. Christianson on Sep 28, 2018 8:32:39 AM

The temptation is greater than ever these days. We’re told that “content is king,” and we should be posting interesting, engaging, thoughtful, timely content on a regular basis to our target audiences. So, we dutifully follow that instruction for the first week or so. But then life takes over, and there are clients and family and bills to pay, and suddenly all that content we wanted to post has fallen by the wayside. Preparation transforms into desperation, and soon we’re hitting ‘Publish’…while mentally saying a silent prayer:

“Our Google of Real Estate and Online Whims, We come to you in prayer.
Thy crawling spiders, thy algorithm, on laptop as on mobile.
Give us this day multiple views and shares, and forgive us our punctuation and grammatical sins, as we forgive those we see every day.
Lead us not into buying of leads or friends, and deliver us from trolls.
For thine is the traffic, and analytics and Adwords.
In thine own words, “Don’t be evil. (But make lots of profit.)”

While the Great Google who sees and knows all may hear your plea, its efficacy is questionable. Even so, hope and prayer seem to be many a real estate agent’s content strategy. What’s better than the ‘Post and Pray’ method, you ask? These five tips will help you start to build an effective, engaging online strategy, and will also help you determine whether publishing is the right thing to do.

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Ways to Make Every Month REALTOR® Safety Month

By Tara L. Christianson on Sep 26, 2018 11:55:41 AM

September is traditionally known as REALTOR® Safety Month. In recognition of that, we recently invited Leverage Fitness and Defense to our Reston office to help our real estate agents practice some self-defense moves that we hope they never have to try in real life.

Really, though, every month should be REALTOR® Safety Month. To that end, we’d like to draw attention to some of the tips recently mentioned in this year's REALTOR® Safety Presentation Handouts:

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Questions New Agents Should Ask Before Choosing Their New Brokerage - Part 2

By Tara L. Christianson on Sep 24, 2018 10:22:27 AM

Last week, we brought you "Questions New Agents Should Ask Before Choosing Their New Brokerage - Part 1." In that, we spoke with Sandy Rosengarden, our Director of New Agent Growth for DC and Maryland. We asked her what she thought new agents should consider and what questions they should be asking when interviewing new brokerages. This week, we present part two of our conversation.

Availability of Training

“Once you have a good understanding of the tools and resources that are available to you," Sandy says,  "you may want to turn your attention to what the brokerage does to help keep you on track, train you, develop your skills, grow your business, and make it easier to use all the tools and resources that the brokerage provides."

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Questions New Agents Should Ask Before Choosing Their New Brokerage - Part 1

By Tara L. Christianson on Sep 21, 2018 9:53:00 AM

Even before they've officially earned their real estate license, many new real estate agents start their hunt for the brokerage where they’ll hang their license. Any number of factors can affect that decision – from ending up at a friend’s brokerage to going to someone with the ‘best’ commission split.

We talked to Sandy Rosengarden, our Director of New Agent Growth for DC and Maryland. Sandy has direct contact with new agents on a daily basis, and we asked her what she thought new agents should consider and what questions they should be asking when interviewing new brokerages. (And yes, she recommends talking to more than one before making your decision.)

Here's part one of a two-part series giving her best advice to new agents on what questions they should ask to find the best brokerage for them.

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Billy Ekofo Bids Farewell to C21 Redwood

By Billy Ekofo on Sep 19, 2018 1:21:32 PM

Earlier this year my life took a turn that I didn’t expect. My wife and I, along with other family members here in the US had to evacuate my parents from the Democratic Republic of The Congo due to safety reasons. The experience caused many other changes in both our personal and professional lives. I left my job at Inman News and returned to CENTURY 21 Redwood Realty because I felt as if the rug of my life was pulled right out from underneath me, and I needed to regain my balance. I am thankful that Redwood has been that constant in my life.

I have spent almost four years at Redwood - as an agent and staff member - working and pouring out my very best into everything. I have witnessed the tremendous growth of the company and the fact that it remained laser-focused on its mission to serve its agents and provide them with everything they would need to build a viable real estate business. I stood and celebrated our agents' successes. I have mourned with agents. I have been the beneficiary of more blessings through Redwood than I could count. And when my world felt like it was crashing down, CENTURY 21 Redwood Realty was there, once again, to see me through. This company gave me a shot at a better life for myself and my family. My gratitude, love, and respect for this brokerage will always endure.

It will come as a surprise to many, but I have decided to step down from my position at Redwood, for the simple reason that it is time for me to pursue a new growth opportunity for myself. Sometimes taking the time to pause, and assess your life and journey will lead you to ask some tough questions, and make some hard discoveries about yourself.

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How to Get Your Real Estate Groove Back This Fall

By Tara L. Christianson on Sep 17, 2018 9:13:53 AM

Late August and early September isn’t just a hard time for kids - many real estate agents experience their own ‘back-to-school’ slump in their businesses. Not only do many have additional family obligations to deal with; a common perception among agents is that people who were interested or motivated to move probably did so already in summer (or will wait until next year). Less sunlight, more temperamental weather, and a spate of bills doesn’t help the overall mood.

What to do? How do you break out of this slump, so you still finish 2018 strong? A few thoughts from our CENTURY 21 Redwood agents may help provide the catalyst you need to jumpstart this transition into fall.

Plan Events for the Next Few Months

One way to stay motivated is to have things to look forward to, especially if those events involve other people. You can plan client appreciation events for the upcoming months, while starting to get ready for fall pop-by calls and visits, like Ruthan O’Toole (a C21 Redwood agent from our Locust Grove office) does. Not only is Ruthan looking forward to her office’s September client appreciation event, and says their Labor Day event, with taco trucks, was very popular! She notes that autumn is a great time to touch base again with clients: “This is the perfect time to be handing out football schedules, calendars, fliers with area fall festival events posted and, of course, pop-by fall-themed gifts.”

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CENTURY 21 Redwood's Lars Henriksen Receives Resolution of Appreciation From Loudoun County

By Kona Gallagher on Sep 14, 2018 8:16:07 AM

You may not be able to see into the future, but you can help shape it. Shaping the future of Loudoun County is the goal of the Envision Loudoun Stakeholders Committee. This group is composed of actively involved citizens who meet to review and provide feedback on Loudoun's 2040 Comprehensive Plan. Recently, Lars Henriksen, the Managing Broker and EVP of our Ashburn and Leesburg offices, along with his fellow stakeholders, was recognized by the Loudoun County Board of Supervisors for his work on the committee.

After months of meetings in which stakeholders formed subcommittees and met on everything from transportation, to housing, to economic development, the committee presented the Comprehensive Plan to the Board of Supervisors on July 19. At the Board's September 4 business meeting, they presented a Resolution of Appreciation to Envision Loudoun committee members, including Lars.

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In a 'Go Go Go' World, Are You Making Time for You?

By Billy Ekofo on Sep 12, 2018 10:49:21 AM

Between my junior year in high school and my senior year in college, I spent all of my summers working at as camp counselor right outside of Williamsburg, Virginia. I loved that opportunity because it gave me the chance to reconnect with friends who had served in the past with me, but also the chance to connect with new staff members. Ultimately, the real excitement was looking forward to welcoming new and returning campers to their favorite camp for the summer and introducing them to new programs, adventures, and a slew of silliness.

I always started my journey at the camp with incredible energy. I barely took any breaks, even though we were encouraged to do so. The excitement of the camp fueled me, so I never once thought that I needed time to recharge myself. My last year as a counselor was in 2004, and by then, I was no longer the Energizer bunny that I was six years previously. I knew in my heart that I squandered any future opportunities to be of service to other staff members, and ultimately the children because I was always on the go, and never took time to replenish my soul and body.

One of the most significant benefits of our work as Realtors® is that we continuously pour our very best into everything we do - and clients get a front row seat to our constant flow. The rush of submitting an offer, breezing through all the contingencies, and finally sitting at the closing table keeps us wanting more: more interactions with potential clients, more opportunities to help other people in our sphere, and the opportunity to once again showcase our ability to help anyone with one of the most significant financial decisions they’ll ever make.

Topics: agent advice
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How to Use the Magic of Pop-Bys in Real Estate

By Tara L. Christianson on Sep 10, 2018 11:36:46 AM

Ever want to catch up with someone and think you should pop by to see how they are? Next time, take something with you! One of the ways CENTURY 21 Redwood Realty agents connect with their clients is through seasonal pop-by presents.

What Are Pop-Bys?

You may have called them by another name, but pop-bys are small gifts given face-to-face to clients, usually seasonally or around holidays. They provide another opportunity to catch up and connect with people, as well as to provide them with something useful and fun to remember you by.

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Celebrating the CENTURY 21 Redwood Rebrand

By Tara L. Christianson on Sep 7, 2018 8:31:00 AM

Do you live in the Northern Virginia, Southern Maryland, or Washington, D.C. area? Then, you’ll want to keep your eyes peeled, as we’re launching our CENTURY 21 rebrand across all 13 of our CENTURY 21 Redwood Realty offices.

What you’re seeing is the external indicators of a refreshed and renewed brand – from our house signs to our business cards to the new brochures, postcards, and other forms of branding available to our CENTURY 21 Redwood Realty agents...but these are only half of the changes happening within our walls.

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It's Time to Shake it Up and Stop Accepting the Ordinary

By Billy Ekofo on Sep 6, 2018 9:32:00 AM

Labor Day came and went. The kids are back in school, and summer is coming to an end. In the real estate world, this means a couple of things: The people who wanted to move to a different location are finally settling into their new house and routine. The people who thought about moving to a new home, but haven’t yet made the move, will most likely stay put for at least a few more months. There is still some market activity, but the general spring market frenzy is coming to an end.

Pretty soon, fall will be here, and with it will come another wave of real estate opportunities for buyers, sellers, and renters. Those prospective customers will most likely look for a ready, able, and well-suited agent to assist them with their needs. That agent will probably be either a recommendation from a close friend or relative, or an agent that they found online.

The criteria for choosing said agent will be based on either service reviews, the strength of the recommendation, or the way that agent carries himself or herself either in person or online. Some will choose you. Others will not. You’ll service the ones who decided that your help is something they cannot live without. You’ll close on a transaction and ask them for a referral. They will either share one or several with you or not. You’ll still feel proud of your services to them, and that service will earn you a commission. You’ll celebrate. You will thank your clients for their trust in you, and you'll look into your pipeline with great anticipation and expectation for your next source of business.

Topics: agent advice
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Everything You Need to Know Before Your Next Settlement

By Tara L. Christianson on Sep 5, 2018 8:28:17 AM

You've done the legwork, put in the hours, and now it's settlement time. It's time to relax, right? Not quite yet. There are many potential pitfalls in the settlement process that you'll want to avoid. Last week, we gave you 5 Items That Need to be on Your Pre-Settlement Checklist. But what about pitfalls that your clients may fall into? We spoke with some of our experienced C21 Redwood agents and got their advice on what your clients should avoid, what they should bring and who is responsible for paying what. Everything you need to guarantee a smooth settlement process. 

Anne Overington of The Overington Team, C21 Fredericksburg says that knowing requirements is critical. She offers a breakdown of what all parties need to know and bring.

"Make sure everyone knows what is required on the day of settlement. Instruct your clients to do the following for a smooth closing:

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