Adrienne Barkas

Adrienne is a Marketing and Creative Strategist who produces compelling and engaging campaigns. After spending nearly a decade working in marketing and design, predominantly in the residential and commercial real estate sectors, Adrienne knows how powerful marketing can be and thrives on its results. Adrienne holds a BS in business administration, with a concentration in marketing and psychology, from Northeastern University in Boston, MA.

Recent Posts

Our Predictions of the 2020 Real Estate Agent

By Adrienne Barkas on Aug 24, 2021 11:15:12 AM

Six years ago, we published an article that predicted what a day in the life of a U.S. real estate agent would look like in 2020. (Read the original post here.) We imagined a life where our daily routines were interconnected and assisted with the newest technology.  

Well, no one could have predicted what actually happened in 2020, but how much did we get right about the life of a real estate agent in 2021?

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4 Ways to Protect Your Online Privacy

By Adrienne Barkas on Aug 23, 2021 4:22:13 PM

Online privacy is a major concern worldwide, including in the real estate industry. Fraud can lead to a loss of money or identity theft, with the added risk of also compromising clients and vendors you work with as well as friends and family. The care you should be taking to protect yourself in your offline activities should be echoed in the care you take in online activities. Here are 4 ways you can start to protect your online privacy:

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Winning with Day 1 Mortgage - Gail

By Adrienne Barkas on Jun 18, 2021 9:43:18 AM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We had a chat with Ruthan O’Toole from our Locust Grove office and Day 1 Loan Officer Marla Mikhail to talk through a recent transaction where Ruthan’s client was able to purchase a home that was in high-demand by leveraging Day 1 Mortgage as their lender. It was a huge win for a well-deserving first-time home buyer!

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We Insure Inc. Partners With CENTURY 21 Redwood Realty to Open Franchise in DMV

By Adrienne Barkas on May 26, 2021 7:00:00 AM

 

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5 Ways to Level Up Your SOI Newsletter

By Adrienne Barkas on May 20, 2021 8:00:00 AM

As a real estate agent, you know that success depends upon the strength of your sphere of influence and your ability to keep in regular contact with them. So you make calls, post on social media, send out mailers, do pop-bys, sponsor events, and host client appreciation parties. But when’s the last time you sent out an email?  

These other marketing tactics are fun and splashy and get all the glory. But they also take a lot of time and resources – two things that busy agents are short on. But there is another, quieter, more cost-effective tool for nurturing your sphere of influence that often gets overlooked – email newsletters.

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iBuyers Come in Peace? It’s all a matter of perspective

By Adrienne Barkas on May 18, 2021 1:53:10 PM

You’ve heard of iBuyers, right? 

The arrival of online “instant buyers” offering to pay cash directly to consumers for their homes has disrupted the real estate industry in the markets in which they’re operating. 

Chances are…if you’re a real estate agent, you are weary of things that can disrupt your business. 

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Winning with Day 1 Mortgage - Kerry + Derek

By Adrienne Barkas on Apr 30, 2021 11:33:55 AM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. We’re celebrating how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Bobbi Desai from our Leesburg office and Day 1 loan officer Tina Purcell to talk through a recent scenario where their client won by leveraging Day 1 Mortgage as their lender during a complicated process.

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The Ultimate Marketing Generation Tool for Agents Is Here

By Adrienne Barkas on Apr 29, 2021 9:10:56 AM

CENTURY 21 Redwood realty works tirelessly to provide our agents with cutting-edge technology paired with the best marketing out there. We’re proud to announce the launch of Redwood Marketing Studio 2.0, our new exclusive tool that helps our agents achieve success with effective marketing pieces. 

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Goodbye, Gaithersburg.. Hello, North Bethesda! 👋

By Adrienne Barkas on Mar 26, 2021 8:00:00 AM

CENTURY 21 Redwood Realty is expanding to our new North Bethesda location and continuing to add to our dynamic team! We couldn’t be more thrilled with the location and amenities of our new North Bethesda office. What are the highlights?

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2021 Redwood Rally Recap

By Adrienne Barkas on Mar 20, 2021 8:00:00 AM

The 2021 Redwood Rally was packed with actionable content, insights and fun! Held virtually this year to maximize the safety of our agents and staff, Shawn, Nick + Eddie were joined by Tom Ferry, Jason Pantana, Laura Monroe, Cara Whitley, Sue Yannaccone, Mike Miedler, and more. 

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