Amber McCulloch


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4 Ways to Generate Listings Leads in a Low-inventory Market

By Amber McCulloch on Jun 8, 2022 10:51:17 AM

The reality of the current housing market is that real estate listings are few and far between – even for experienced agents. With inventory levels at historic lows and likely to remain that way for a while, competition for listings is at an all-time high. So what can you do to get more listings in today's real estate market? With a bit of effort and a dash of creativity, these four strategies will help you generate listing leads even in this challenging market. 

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MD, DC, or VA? Which state has the highest and lowest property taxes?

By Amber McCulloch on May 3, 2022 3:50:17 PM

As real estate professionals, we know that property taxes are an important consideration for our clients when choosing a home. But our service area covers three different states, each with different property taxes and considerations for buyers. How do we help homebuyers understand the tax implications of one property versus another? Let’s start by comparing the property tax rates in Maryland, DC, and Virginia to see which one has the highest and lowest.

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Common Architectural Styles in the DMV – A Guide for Real Estate Agents

By Amber McCulloch on Mar 31, 2022 11:57:42 AM

Real estate is a matchmaking business – introducing our buyer clients to homes that have the features, finishes, look and feel that appeal to them the most. And we are working to help our seller clients put their home’s best foot forward by highlighting their standout features and unique personality. Making a successful match in both cases inevitably comes down to architecture and your knowledge of it. Having a good grasp of the common residential architecture styles in your area is essential so that you can accurately market a home’s features in your listings and gain actionable insights into the mind of your buyer. 

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Get Started with Real Estate Video - Advice from 2 Video Rockstars

By Amber McCulloch on Mar 2, 2022 11:13:38 AM

Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal, social, and professional lives. It has had a profound impact on the real estate industry and consumers have come to expect video tours and 3D interactive tours in property listings. 

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The Power of Social Advertising for Real Estate Agents

By Amber McCulloch on Jan 27, 2022 1:15:44 PM

If you’re like the majority of real estate agents, you still get most of your leads through referrals, so social media advertising hasn’t necessarily been on the top of your to-do list. But relying only on referrals for your business in the year ahead might not give you the results you’re looking for. One of the easiest, most effective ways of building a strong pipeline of incoming leads is through social media ads for your real estate business. Here’s why.

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How to Leverage Google Ads to Capture Real Estate Leads – 3 Tools

By Amber McCulloch on Jan 6, 2022 9:24:58 AM

Google processes over 3.5 billion searches per day. You probably use it multiple times a day, your current clients are definitely leveraging it and your future clients are googling terms and phrases about homes in your area right this instant! Using pay-per-click (PPC) Google Ads can help you capitalize on those leads by ensuring that you appear on the coveted first page of search results. 

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Selling Homes for Top Dollar: 3 Key Ingredients

By Amber McCulloch on Oct 23, 2021 8:00:00 AM

What makes the difference between a property that attracts hundreds of showings, multiple offers and a quick sale…and a home that lingers on the market for months without any activity? 

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Day 1 Mortgage - Matthew and Jennifer

By Amber McCulloch on Jul 29, 2021 2:57:52 PM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Steve Spear from our Manassas office and Day 1 Mortgage loan officer Marla Mikhail to talk through a recent home purchase where their client won by leveraging Day 1 Mortgage as their lender.

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Winning with Day 1 Mortgage - Nick

By Amber McCulloch on Jul 16, 2021 1:15:55 PM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Lauren Riner from our Ashburn office and Day 1 loan officer Steve Salvatore to talk through a recent transaction where their client won by leveraging Day 1 Mortgage as their lender during one of the most competitive markets we’ve ever seen.

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Winning with Day 1 Mortgage - Tseday

By Amber McCulloch on Jun 4, 2021 11:50:04 AM

Providing clients with a truly extraordinary experience is only possible with the right partners for title and mortgage. This realization drove us to create Day 1 Mortgage. In this series, we celebrate how the relentless agents of CENTURY 21 Redwood Realty partner with the loan officers of Day 1 Mortgage to win contracts while others fall short.

We sat down with Kathy Colville, team leader of Kathy Coville & Associates, from our Ashburn, VA office and Day 1 Mortgage loan officer Marla Mikhail to tell the story of a recent home sale where their client beat a multiple offer situation and won by leveraging Day 1 Mortgage as their lender.

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