Think Redwood

Content is still king, in all forms of online and offline marketing. Before you dive in, however, there are some content creation basics that all real estate agents should have nailed as they plan and create their written and image-based content. 

Anyone who has seen our online marketing is familiar with the phrase, “Redwood Rocks.” Not only is this a rallying cry for our agents; it’s a testament to our agents’ hard work and their enormous hearts. That attitude of caring is on display this month at our C21 Redwood Realty Washington, D.C. office in Dupont Circle. In preparation for the Washington, D.C. Pride Parade on June 8 and in recognition of June being LGBTQ Pride month, our D.C. staff and agents gathered to decorate the office and show their support for our LGBTQ agents, friends, clients, family members, and allies.

Executive Vice President and Managing Broker of our C21 Redwood Realty Fairfax office, Jim Phillips, is a multi-talented broker. Not only has Jim been in the brokerage business for more than 27 years, he also acts as a certified L.I.F.E. (Living In Full Expression) coach, strategist, and author. Some of his many talents include helping people identify what they want from life and putting goals and plans in place to achieve it.

Everyone wants to have a soft place to land or at least to lay your head, right? This extends to everyone, including those who are in between permanent homes or are homeless. This past month, Century 21 Redwood Realty agents rallied together to collect new pillows to donate to the Northern Virginia SERVE shelter.

Spearheaded by our C21 Redwood Manassas office’s Redwood Gives Back arm and supported by agents across all of our 13 offices, the collection of pillows were happily greeted by SERVE and the people SERVE helps. Northern Virginia Family Service’s SERVE Family Shelter is Northern Virginia’s largest family shelter and, on average (per their website), more than 40% of the shelter’s guests are children. While you wouldn’t think of a soft, clean pillow being a luxury, for some it is. 

Video is more important than ever in the online world and is a great tool to use in your real estate business. There are 5 types of videos you should consider incorporating into your social media content when using those platforms for real estate.

Our Century 21 Redwood Realty agents have been practicing their curly Ws (OK, maybe only a few of us) and hot dog eating skills in anticipation of an annual event that’s a crowd-pleaser for agents, staff, and family members alike – it’s the Redwood Baseball Game!

Are your unread emails sitting at 0 or 30,000? If it's the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains information that’s important to the recipient. On the creation side, though, it can become time-consuming to send or respond to all the email. What do you do? Enter the email template.

Do you have a favorite social media site you prefer either in your life or in your business? You’re not alone! Everyone has a preference and while a good online marketing plan incorporates a few of the key social sites, there are usually one or two you find yourself going back to time and again. We asked our CENTURY 21 Redwood Realty agents their preferences. Which one do you think was most popular?

One annual tradition we’ve grown to love and look forward to around here at CENTURY 21 Redwood Realty is our Redwood Rally. As we continue to grow our company, it has become more important than ever to have periodic occasions where we bring all of our offices together to learn from each other and to enjoy each other’s company. While we have our day out at Nationals stadium or our company holiday party every year, the Redwood Rally is a wonderful time of learning, celebration of everyone’s respective accomplishments, and a finale of fun guarantees that everyone who attends truly feels like they’re part of the family.

You may think that spring season is our favorite time of the year, and you’d be right – but it may not be for the reason you think! We’re actually big fans of this time of year because it’s when we start hearing about all the amazing awards and recognition our CENTURY 21 Redwood agents receive for their hard work the previous year. Not only are these awards well-deserved; they also provide an ever-rising benchmark for their peers in the real estate industry.