Celebrating the CENTURY 21 Redwood Rebrand

Sep 7, 2018 8:31:00 AM

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Do you live in the Northern Virginia, Southern Maryland, or Washington, D.C. area? Then, you’ll want to keep your eyes peeled, as we’re launching our CENTURY 21 rebrand across all 13 of our CENTURY 21 Redwood Realty offices.

What you’re seeing is the external indicators of a refreshed and renewed brand – from our house signs to our business cards to the new brochures, postcards, and other forms of branding available to our CENTURY 21 Redwood Realty agents...but these are only half of the changes happening within our walls.

Moo Cards New

“This is just the beginning of the bold ambitions we have for challenging existing conventions in real estate relationships and to progress the industry in ways that favor the consumer yet directly help our agents and brokers break through the clutter and noise and win in the markets they operate in,” said Cara Whitley, chief marketing officer, CENTURY 21 Real Estate. “Our rebranding campaign is more than a logo; it is recognizing that every broker and affiliated agent has their own way of doing things that work for them, and providing a clean and clear stage for their individual personalities and unique stories to be told.” (Source)

To go along with our new mission - Defy Mediocrity and Deliver Extraordinary Experiences – CENTURY 21’s new President and CEO Nick Bailey laid out some “House Habits” for every CENTURY 21 agent and brokerage to be exercised internally:


It’s all about the client and the client’s experience with our CENTURY 21 Redwood Realty company and with every CENTURY 21 company. Knowing that every client wants and needs speed, convenience, and predictability, it’s renewing our commitment to using every tool and educational opportunity at our fingertips to ensure that our clients feel valued and that we consistently deliver the experience they deserve.

Backing that, you’ll see many promotional materials showcasing the experience of working with a CENTURY 21 agent across TV and mobile devices, as well as online. More locally, you’ll notice the branding difference in both our physical and online CENTURY 21 Redwood Realty brands, with the same C21 Redwood excellence you’ve come to expect in our customer service.

It’s true - #relentlessmoves. If you’re ready to move with us, reach out. We'd love to hear from you.

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Tara L. Christianson

Written by Tara L. Christianson

As Century 21 Redwood Realty's Training and Technology Director, Tara has been allowed more fully explore her passion for teaching fellow real estate agents all about upcoming technologies and the opportunities of the online world. She's an international speaker and content writer who relentlessly pursues the best strategies for individuals and companies in utilising technology to its best benefit.

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