Redwood Marketing Rocks!

Mar 10, 2020 12:59:57 PM

One of Redwood Realty's top producing agents, Kelly Elson had this to say when asked about the marketing support she receives as a CENTURY 21 Redwood Realty agent:  "I am a HUGE fan of the Redwood Marketing Team!!" 


"Our Redwood Marketing Team ROCKS!! They have assisted me with a number of different marketing pieces. One of my favorites is the "Set It and Forget It" postcards. I have recently received TWO listing appointments as a result of these cards. There is nothing like walking into a listing appointment and seeing your postcard hanging on the seller's refrigerator!"

We asked Heather Ewen, Marketing Concierge Manager a few questions about what it's like to coordinate Redwood agents' marketing production:

How would you describe what you do for our agents?

This is a very exciting role! I have the wonderful opportunity to work with Rockstar agents and connect them with on-brand marketing solutions for their listings and for their business. My goal is to simplify the marketing process by developing valuable products and implementing user-friendly tools to create systems that drive success.

What is the most popular concierge products among Redwood Agents?
Our Set It and Forget It package has really taken off in popularity since it's release at the beginning of the year. It's a great way to set a listing campaign in motion with very little effort, and to a targeted market. Market Watch postcards are still the best and most popular go-to for geo farm marketing.

What concierge product do you wish more agents knew about?
Brochures! It's a big time saver. Just send us your photos and get on with your day while we create a proof for your approval.

How do we add new products to the marketing concierge menu?
We are always listening to our agents and staying on top of industry trends. Many of the recent products we've released were in direct response to an agent request, so keep the feedback coming!

How can this help an agent during the busy Spring Market?
Just like Redwood, our concierge team partners with you to grow your business. We are here to help with the marketing so agents can spend more time with their clients.

Questions, comments or suggestions for new marketing materials? We'd love to hear from you.

Karen Berry

Written by Karen Berry

Karen Berry is CENTURY 21 Redwood Realty's Communications Manager. A long-time Northern Virginia resident, she has worked in marketing and communications for Fortune 500 companies, the federal government and the non-profit sector for over 20 years. A graduate of Mary Washington University with a bachelors of business administration and marketing, she is a passionate advocate for innovative technology and community social impact. Karen is pleased to represent C21 Redwood to both internal and external audiences.

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