Two ways real estate agents can generate more interest in a listing are through holding Open Houses and through holding Broker’s Opens. While Open Houses are meant to bring in interested buyers and open the house to the general public for inspection, Broker’s Opens are meant to attract other real estate agents who may have potential buyers for the property. Broker’s Opens also serve to help an agent get valuable feedback on the presentation and pricing of a property before the general public sees it, allowing that agent and their seller to make any necessary last-minute adjustments.
So, how exactly do you hold a successful Broker’s Open? We reached out to our CENTURY 21 Redwood agents with that question, and here’s what they had to say: