We recently hosted our first-ever CRUSH 2022 Summit and we couldn’t be more proud of how it turned out! Designed to help agents attract and convert more listings, this half-day virtual event featured Tom Ferry coaches, Redwood agents, an unveiling of a new Redwood Offers product, and insight from everyone’s favorite (Redwood) cofounders.
C21Redwood partners with agents to grow their business. But what makes us different from the rest? There are two words that encompass all that makes us special — Business Planning.
How does a locally owned, self-made brokerage operating in the rapidly evolving real estate industry grow year in, year out?
Here at CENTURY 21 Redwood Realty, 2018 and 2019 are all about business planning. We've launched an exclusive online business planning tool for our agents, and even held a company-wide business planning session hosted by Tom Ferry-- an event that was so out-of-this-world successful, that we're doing it again next year. One of the fundamentals of a robust real estate business plan is prospecting. Our owners, Shawn Milletary, Nick Pasquini, and Eddie Berenbaum, wanted to drive this home, so they decided to incentivize our agents through a business planning competition with some BIG prizes.
The contest ran for 60 days leading up to our company-wide business planning event, and focused on five areas of an agent's business:
- Listing Appointments
- Buyer Consultations
- Open Houses
- Outbound Referrals
At CENTURY 21 Redwood Realty, when we say we partner with agents to grow their business, we mean it. That's why, in 2018, we forged a partnership with America's #1 Real Estate Coach, Tom Ferry. All year, Tom and his team hosted exclusive online and in-person events with the express purpose of helping our agents reach new heights. This partnership culminated with our 2019 Business Planning session. This all-day program was hosted live by Tom Ferry and took our agents step-by-step through how to make an actionable business plan.
The event brought all 13 of our offices together, with a total of about 400 agents attending. Tom had advice and plans for everyone from our top-producing agents, to the brand-new licensees in our New Agent Program. While experienced agents and new agents will certainly approach their days a little differently, the main point that Tom drove home was that business is just math.
Throughout this entire year, our agents have had multiple opportunities to learn from Tom Ferry and his team through webinars, discount tickets to his events, and in-person Redwood-exclusive appearances. Back in February, Coach Kay Stanley visited us to work with our Managing Brokers, and in April, Tom Ferry was the keynote speaker at our annual Redwood Rally. Our agents have gained invaluable information and tools that have helped them to grow their businesses and set up 2019 as their best year ever. Every event we've held this year has been leading up to one thing: 2019 Business Planning, hosted by Tom Ferry.