Think Redwood

Anyone who has seen our online marketing is familiar with the phrase, “Redwood Rocks.” Not only is this a rallying cry for our agents; it’s a testament to our agents’ hard work and their enormous hearts. That attitude of caring is on display this month at our C21 Redwood Realty Washington, D.C. office in Dupont Circle. In preparation for the Washington, D.C. Pride Parade on June 8 and in recognition of June being LGBTQ Pride month, our D.C. staff and agents gathered to decorate the office and show their support for our LGBTQ agents, friends, clients, family members, and allies.

Executive Vice President and Managing Broker of our C21 Redwood Realty Fairfax office, Jim Phillips, is a multi-talented broker. Not only has Jim been in the brokerage business for more than 27 years, he also acts as a certified L.I.F.E. (Living In Full Expression) coach, strategist, and author. Some of his many talents include helping people identify what they want from life and putting goals and plans in place to achieve it.

Video is more important than ever in the online world and is a great tool to use in your real estate business. There are 5 types of videos you should consider incorporating into your social media content when using those platforms for real estate.

Our Century 21 Redwood Realty agents have been practicing their curly Ws (OK, maybe only a few of us) and hot dog eating skills in anticipation of an annual event that’s a crowd-pleaser for agents, staff, and family members alike – it’s the Redwood Baseball Game!

Do you have a favorite social media site you prefer either in your life or in your business? You’re not alone! Everyone has a preference and while a good online marketing plan incorporates a few of the key social sites, there are usually one or two you find yourself going back to time and again. We asked our CENTURY 21 Redwood Realty agents their preferences. Which one do you think was most popular?

Our CENTURY 21 Redwood Realty agents have had the excellent opportunity to take advantage of not one but TWO of our three owners presenting important real estate information about growing their real estate business and preparing to prospect. These sessions were presented to all of our agents in our 13 offices across Washington, D.C., Maryland, and Northern Virginia, and were piggybacking off of sessions presented by Tom Ferry and his coaching staff.

They’re the two words every potential home seller can’t wait to hear every year: “spring market.” Why? Traditionally, the spring market is the hottest time for sellers to put their homes on the market and buyers scramble to take advantage of the influx of offerings. However, while no one can really pinpoint the date a spring market will take off, there are certain clues that you’re entering into the spring market. As a bonus, we also asked some of our CENTURY 21 Redwood Realty agents where they thought some of the hottest neighborhoods would be for the spring market – and they answered!

Did you know that one of largest resources and social platforms online is YouTube? Created to host and offer videos spanning a wide variety of topics, YouTube is a popular place for people to find information. Are you on YouTube yet? If you are, have you organized your YouTube channel to make it easier for people to find you and your content? YouTube isn’t just a place for you to upload all your listing videos. There are a number of ways you can use your YouTube channel for real estate, and it starts with your YouTube set-up.

Prospecting. Pipelines. Scripts and dialogues. If you’re new to the real estate industry, these might still all be unfamiliar terminology. However, if you’ve been in this business for any amount of time, you’ve got some idea about what these terms mean for the longevity of your real estate career. It’s easier, however, when you start to think of ‘prospecting’ as ‘finding prospective buyers and sellers who may need your assistance’, ‘pipelines’ as a ‘list of people who range from wanting to buy or sell something now to those who are interested in possibly buying or selling down the road’, and ‘scripts and dialogues’ as ‘specific words used to better communicate your desire to help people’ and ‘questions to ask to help you better identify people who need your help now versus those who might need it later.’

While Facebook remains one of the most popular social media platforms, at least demographically with older age groups, it could benefit a real estate agent to at least consider consistently maintaining a Facebook Page. (If you’re interested in Facebook and/or Instagram advertising at all, or having an Instagram Business account, you’ll need a Facebook Page anyway.)