How to Thrive in a Changing Real Estate Market

By Tara L. Christianson on Dec 21, 2018 9:20:00 AM

When the real estate market starts to change and become slower, the initial reaction of many people is to panic. Newer real estate agents may be tempted to join them, while experienced agents know there are ways to tackle this new market without losing momentum in their businesses. As C21 Redwood Realty Arlington agent Gary Hughes shares, “Once you decide you will be one of the survivors, you can move forward eager to manage the change and embrace new experiences.”

Where to start? Here are some tips to help you thrive in your next changing real estate market:

Go Back to Basics

One of Coach Tom Ferry’s top tips for confronting a changing market is to diversify your lead generation strategy. You’ll have to work harder to attract buyers and sellers from a variety of sources, and you may even have to go back to certain basics of real estate like working For Sale By Owners (FSBOs) and expired listings. Diversifying also applies to new price points. Rethink the price point you work in and review whether you may want to explore other price points as well.

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The Importance of an Effective Database

By Tara L. Christianson on May 7, 2018 5:15:27 PM

Ask almost any prosperous real estate agent the one thing they absolutely need in order to keep doing consistent, successful business, and we’d bet almost all of them would reply, “An effective database.”

What does it really mean to have an effective database?

First and foremost, you should be able to understand the client relationship management (CRM) system that houses your database. That means that there are easy to understand instructions and trainings available for the CRM, that you’re keep apprised of any and all changes, and that you have invested the time to fully comprehend all the capabilities your CRM has.

Topics: contactually crm
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Expand Your Sphere of Influence Using Contactually

By Tara L. Christianson on Mar 16, 2018 4:43:57 PM

Contactually is the primary contact management system of CENTURY 21 Redwood Realty. We chose Contactually because it’s relatively easy to use, its features include drip email campaigns and the ability to personalize mass emails, it plays well with other companies we use (like Spacio), and Contactually is a company open to adapting to the needs of a real estate organization and its agents.

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Eddie Berenbaum on What Creates Success in Real Estate

By Tara L. Christianson on Oct 3, 2017 8:46:58 AM

When you build partnerships with companies like we have at C21 Redwood Realty, whenever you see each other, it’s more like old friends meeting than two businesses formally greeting each other.

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