Just as photos overtook written status updates, video is now eclipsing photos as the preferred online media. Even Instagram – the platform that originally started as a photo-sharing app – recently announced that it is prioritizing short form video in newsfeeds above all other types of posts. Video is becoming more integrated in our personal, social, and professional lives. It has had a profound impact on the real estate industry and consumers have come to expect video tours and 3D interactive tours in property listings.
Content is still king, in all forms of online and offline marketing. Before you dive in, however, there are some content creation basics that all real estate agents should have nailed as they plan and create their written and image-based content.
The word “content” encompasses everything from podcasts to blog posts to email newsletters to Facebook ads, and there seems to be a lot of it everywhere you turn. In a world where you’re getting constantly inundated by content, how do you make sure what you create stands out?
Make It Thumbstopping
Scott Shapiro from Facebook has used the word “thumbstopping” in several of his presentations at the Inman Conferences to describe the kind of content that works best both in an organic and paid form on Facebook. What does it mean? A close cousin to “eye-catching,” it means that when a prospective client is scrolling on their mobile device (phone or tablet), your content makes their thumbs stop scrolling.