Content is still king, in all forms of online and offline marketing. Before you dive in, however, there are some content creation basics that all real estate agents should have nailed as they plan and create their written and image-based content.
The temptation is greater than ever these days. We’re told that “content is king,” and we should be posting interesting, engaging, thoughtful, timely content on a regular basis to our target audiences. So, we dutifully follow that instruction for the first week or so. But then life takes over, and there are clients and family and bills to pay, and suddenly all that content we wanted to post has fallen by the wayside. Preparation transforms into desperation, and soon we’re hitting ‘Publish’…while mentally saying a silent prayer:
“Our Google of Real Estate and Online Whims, We come to you in prayer.
Thy crawling spiders, thy algorithm, on laptop as on mobile.
Give us this day multiple views and shares, and forgive us our punctuation and grammatical sins, as we forgive those we see every day.
Lead us not into buying of leads or friends, and deliver us from trolls.
For thine is the traffic, and analytics and Adwords.
In thine own words, “Don’t be evil. (But make lots of profit.)”
While the Great Google who sees and knows all may hear your plea, its efficacy is questionable. Even so, hope and prayer seem to be many a real estate agent’s content strategy. What’s better than the ‘Post and Pray’ method, you ask? These five tips will help you start to build an effective, engaging online strategy, and will also help you determine whether publishing is the right thing to do.