C21 Redwood Agents Win Big Through Prospecting

By Kona Gallagher on Dec 3, 2018 8:29:57 AM

Here at CENTURY 21 Redwood Realty, 2018 and 2019 are all about business planning. We've launched an exclusive online business planning tool for our agents, and even held a company-wide business planning session hosted by Tom Ferry-- an event that was so out-of-this-world successful, that we're doing it again next year. One of the fundamentals of a robust real estate business plan is prospecting. Our owners, Shawn Milletary, Nick Pasquini, and Eddie Berenbaum, wanted to drive this home, so they decided to incentivize our agents through a business planning competition with some BIG prizes.

The contest ran for 60 days leading up to our company-wide business planning event, and focused on five areas of an agent's business:

  1. Conversations
  2. Listing Appointments
  3. Buyer Consultations
  4. Open Houses 
  5. Outbound Referrals
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Tom Ferry Hosts Live Business Planning Session With C21 Redwood Agents

By Kona Gallagher on Nov 26, 2018 11:07:09 AM

At CENTURY 21 Redwood Realty, when we say we partner with agents to grow their business, we mean it. That's why, in 2018, we forged a partnership with America's #1 Real Estate Coach, Tom Ferry. All year, Tom and his team hosted exclusive online and in-person events with the express purpose of helping our agents reach new heights. This partnership culminated with our 2019 Business Planning session. This all-day program was hosted live by Tom Ferry and took our agents step-by-step through how to make an actionable business plan.

The event brought all 13 of our offices together, with a total of about 400 agents attending. Tom had advice and plans for everyone from our top-producing agents, to the brand-new licensees in our New Agent Program. While experienced agents and new agents will certainly approach their days a little differently, the main point that Tom drove home was that business is just math.

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CENTURY 21 Redwood Realty's Commitment to Community

By Tara L. Christianson on Oct 17, 2018 6:38:28 PM

One of the unsung benefits of being a real estate agent is becoming part of a wider community. For example, our agents aren’t only a part of the CENTURY 21 Redwood Realty family; they’re a part of their local associations, their state association, and the National Association of REALTORS®…not to mention being a part of the CENTURY 21 family, the Realogy family, and the real estate community as a whole.

Essential to being part of any community, however, is active involvement. We’re incredibly proud of the various ways CENTURY 21 Redwood Realty owners, agents, staff, and EVPs who are dedicated to giving back to their respective real estate communities. Here are some of the most recent ways we've demonstrated our commitment to community.

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Tom Ferry is Hosting C21 Redwood's Biggest Event of the Year

By Kona Gallagher on Oct 9, 2018 10:20:58 AM

2018 has been a massive year for CENTURY 21 Redwood Realty. Not only have we expanded our reach with a total of 13 offices, but we've re-dedicated ourselves to our impact statement: "We partner with agents to grow their business." One significant way we've done this is by entering into a partnership with Tom Ferry, America's #1 real estate coach.

Throughout this entire year, our agents have had multiple opportunities to learn from Tom Ferry and his team through webinars, discount tickets to his events, and in-person Redwood-exclusive appearances. Back in February, Coach Kay Stanley visited us to work with our Managing Brokers, and in April, Tom Ferry was the keynote speaker at our annual Redwood Rally. Our agents have gained invaluable information and tools that have helped them to grow their businesses and set up 2019 as their best year ever. Every event we've held this year has been leading up to one thing: 2019 Business Planning, hosted by Tom Ferry.
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The Question You're Probably Not Asking of Your Next Potential Brokerage

By Tara L. Christianson on Oct 1, 2018 1:22:32 PM

When it comes to choosing your next potential brokerage, many people focus on monetary offerings – commission splits, bonuses, and more – or on other enticements that might make them choose a brokerage as their next brokerage. There’s one question, though, that many agents don’t ask, and that’s about your potential next brokerage’s agent retention rate.

Why is that important?

There are many reasons real estate agents may think it’s time to make a change in their brokerage, including lack of support, high or incomprehensible fee structures, insufficient education, a lag in keeping up with innovation, and isolation from their wider community. But it’s harder to pin down why real estate agents choose to stay with their brokerages.

One reason many agents stay with their brokerage is that they’ve found a brokerage who isn’t afraid to work on expanding their agents’ brand instead of their own. For example, many long-term agents at CENTURY 21 Redwood Realty admire our focus on enhancing our agents’ brands and letting them fly.

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Billy Ekofo Bids Farewell to C21 Redwood

By Billy Ekofo on Sep 19, 2018 1:21:32 PM

Earlier this year my life took a turn that I didn’t expect. My wife and I, along with other family members here in the US had to evacuate my parents from the Democratic Republic of The Congo due to safety reasons. The experience caused many other changes in both our personal and professional lives. I left my job at Inman News and returned to CENTURY 21 Redwood Realty because I felt as if the rug of my life was pulled right out from underneath me, and I needed to regain my balance. I am thankful that Redwood has been that constant in my life.

I have spent almost four years at Redwood - as an agent and staff member - working and pouring out my very best into everything. I have witnessed the tremendous growth of the company and the fact that it remained laser-focused on its mission to serve its agents and provide them with everything they would need to build a viable real estate business. I stood and celebrated our agents' successes. I have mourned with agents. I have been the beneficiary of more blessings through Redwood than I could count. And when my world felt like it was crashing down, CENTURY 21 Redwood Realty was there, once again, to see me through. This company gave me a shot at a better life for myself and my family. My gratitude, love, and respect for this brokerage will always endure.

It will come as a surprise to many, but I have decided to step down from my position at Redwood, for the simple reason that it is time for me to pursue a new growth opportunity for myself. Sometimes taking the time to pause, and assess your life and journey will lead you to ask some tough questions, and make some hard discoveries about yourself.

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Where in the World is the C21 Redwood Brand?

By Tara L. Christianson on Aug 17, 2018 9:06:02 AM

It’s not just the new CENTURY 21 brand that we love seeing everywhere – it’s also seeing CENTURY 21 Redwood Realty being represented in some (sometimes) very unexpected places! With new red hats to complement our awesome C21 Redwood shirts, you may get travel inspiration (or envy!) based on where we’ve been spotted.

Take a look…

It started with Redwood Rocking the Red at the Washington Nationals game as part of our annual gathering at the ballpark: 

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How C21 Redwood Realty is Responding to Disruption

By Tara L. Christianson on Jul 13, 2018 12:50:00 PM


Our President and co-founder Eddie Berenbaum recently gave an in-depth interview to Inman News as part of their “Fighting back” profile series, where they interview broker-owners like Eddie about their response to industry disruption.

In an area with a large number of traditional and new real estate business models, CENTURY 21 Redwood Realty is a prime example of how a ‘traditional’ real estate company can continue to compete in an environment where both agents and clients seemingly have more choices than ever.

So, according to Eddie, what’s our secret sauce? It’s pretty simple, actually:

Our people.

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C21 Redwood Welcomes Tammie Mason as Our New Executive Vice President/Managing Broker in Stafford

By Kona Gallagher on May 31, 2018 3:27:48 PM

Tammie Mason knows that when opportunity knocks, you have to answer. She was happy in her current position at Berkshire Hathaway HomeServices, but when Elsa Rake, the long-time Executive Vice President and Managing Broker of CENTURY 21 Redwood Realty's Stafford office retired, it presented a rare opportunity to lead one of the area's most prestigious real estate offices. Tammie threw her hat into the ring and it quickly became clear that the decision was a good one. Tammie says, “Once I met the owners of C21 Redwood, the energy and passion they showed for the company and their agents was something I knew I wanted to be a part of." 

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What’s the Power of a Brand? 

By Tara L. Christianson on Mar 30, 2018 11:00:00 AM

Mercedes. Nordstrom. CENTURY 21.

They’re all brands that instantly evoke a certain expectation of comfort and class combined with an unsurpassed level of customer service. By name alone, those brands have the power to let their clients know they’re in great hands.

And when the actual physical branding matches the feeling clients get when they hear your name? That’s priceless.

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