Think Redwood

Once you’ve been in the real estate industry for six months or more, you’re going to be faced with a decision: Are you serious about this real estate business? It can be easy to leave your days and weeks unstructured and to only work with the clients who fall in your lap but, especially in tougher markets, there comes a time when that won’t be enough to sustain your real estate career.

We reached out to CENTURY 21 Redwood Realty Associate Broker and Success Coach Elsa Rake for her tips on how a newer real estate agent can transition from being a casual real estate agent to a committed real estate agent.

It’s All in Your Mind(set)

The first thing that has to happen, she says, is that you have to change your mindset. “You need to change how you view real estate, from looking at it as a part-time job or hobby to considering it as an actual business and career. Until that changes, typically an agent won’t be successful.

You’ve finally decided to do it. You’re going to make the change, and take a chance with another real estate brokerage. You start there and…then what? If you’re an experienced real estate agent, you might be left to muddle through the transition alone, with the expectation that you already know what you need to be doing. Wouldn’t it be nice, though, if there was someone to help ease your way into the new company so you can get up and running as soon as possible – ensuring not only a more delightful experience for yourself but also for your clients?

At CENTURY 21 Redwood Realty, we identified the need for a person to help smooth all the transitions for experienced real estate agents transferring to C21 Redwood. That’s why we have the marvelous and talented Elsa Rake in the role of Success Coach. (If you’re unfamiliar with Elsa, she was the outstanding and beloved EVP and Associate Broker of our Stafford office for several years before starting in this role.)