Are your unread emails sitting at 0 or 30,000? If it's the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains information that’s important to the recipient. On the creation side, though, it can become time-consuming to send or respond to all the email. What do you do? Enter the email template.
Do your real estate business plans for 2019 include starting or continuing to send email newsletters and email campaigns? Do you know how you’ll cut through the noise, so your message gets read? Email marketing isn’t dead; it just isn’t done as well as it could be. Send a more effective email in 2019 using the following tips:
It Starts with the Email Subject Line
Many real estate newsletters use subject lines that say something like, “Real Estate Update for January 2019” or “Newsletter from X Property.” Sounds exciting, right?
One of the ways you can start to increase the chances of people opening your email is by writing a more interesting subject line. Don’t automatically use the default subject of your usual contact management program. Instead, think of something fun or descriptive that could pique someone’s interest. For instance, you can include someone’s name in the subject line, use “you” in the subject line, or even use an emoji or two.