5 Ways to Level Up Your SOI Newsletter

By Adrienne Barkas on May 20, 2021 8:00:00 AM

As a real estate agent, you know that success depends upon the strength of your sphere of influence and your ability to keep in regular contact with them. So you make calls, post on social media, send out mailers, do pop-bys, sponsor events, and host client appreciation parties. But when’s the last time you sent out an email?  

These other marketing tactics are fun and splashy and get all the glory. But they also take a lot of time and resources – two things that busy agents are short on. But there is another, quieter, more cost-effective tool for nurturing your sphere of influence that often gets overlooked – email newsletters.

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4 Email Templates to Use in Your Real Estate Business

By Tara L. Christianson on Apr 12, 2019 2:54:40 PM

Are your unread emails sitting at 0 or 30,000? If it's the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains information that’s important to the recipient. On the creation side, though, it can become time-consuming to send or respond to all the email. What do you do? Enter the email template.

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How to Send a More Effective Email in 2019

By Tara L. Christianson on Dec 24, 2018 10:27:00 AM

Do your real estate business plans for 2019 include starting or continuing to send email newsletters and email campaigns? Do you know how you’ll cut through the noise, so your message gets read? Email marketing isn’t dead; it just isn’t done as well as it could be. Send a more effective email in 2019 using the following tips:

It Starts with the Email Subject Line

Many real estate newsletters use subject lines that say something like, “Real Estate Update for January 2019” or “Newsletter from X Property.” Sounds exciting, right?

One of the ways you can start to increase the chances of people opening your email is by writing a more interesting subject line. Don’t automatically use the default subject of your usual contact management program. Instead, think of something fun or descriptive that could pique someone’s interest. For instance, you can include someone’s name in the subject line, use “you” in the subject line, or even use an emoji or two.

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