How C21 Redwood Realty is Responding to Disruption

By Tara L. Christianson on Jul 13, 2018 12:50:00 PM


Our President and co-founder Eddie Berenbaum recently gave an in-depth interview to Inman News as part of their “Fighting back” profile series, where they interview broker-owners like Eddie about their response to industry disruption.

In an area with a large number of traditional and new real estate business models, CENTURY 21 Redwood Realty is a prime example of how a ‘traditional’ real estate company can continue to compete in an environment where both agents and clients seemingly have more choices than ever.

So, according to Eddie, what’s our secret sauce? It’s pretty simple, actually:

Our people.

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Breaking Down the Parker Principles

By Billy Ekofo on Apr 18, 2018 8:55:00 AM

In late March, several real estate industry leaders gathered in Palm Springs to debate, discuss and come up with sets of principles to usher in a new era of leadership in the industry. The event was a way for the participants to totally disconnect from daily distractions in order to fully flush out guidelines and generally accepted principles that will elevate the level of practice in real estate. The result was the Parker Principles: 12 tenets detailing causes and actions that the industry should address and act upon. You can read the entire principles on Inman News, but I will focus on just a few points that I believe have the potential to impact our industry for the better. 

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Digging Deep - Lessons from Brad Inman

By Billy Ekofo on Mar 14, 2018 3:16:59 PM

I was inspired by my friend Peter Brewer who just spent a week with Brad Inman in Australia and wrote about the lessons he learned from his time with him. I have had the pleasure of volunteering with,  and recently working on staff at Inman, which afforded me the opportunity to work closely with Mr. Inman himself. When I left Inman and returned to C21 Redwood, I did so with a healthy dose of meaningful life lessons from Mr. Inman. Brad’s desire is to change the status quo on everything, and his recent call to bring about more conversations into Inman events resonated with me to the point that I want to share parts of conversations with Mr. Inman that left me wanting more in both my personal and professional life. 

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Rewriting My Redwood Story

By Billy Ekofo on Feb 16, 2018 2:52:39 PM

My Home, My Life, My Family

 Late last year I made the decision to leave my real estate home at CENTURY 21 Redwood Realty to go work for Inman News. The move allowed me to experience another side of our industry; one that offers people the opportunity to speak their truths in front of an audience and revel in the fact that they are able to influence and change someone’s course of action through a simple, yet powerful presentation.

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Redwood Takes On Inman Connect NYC

By Tara L. Christianson on Feb 9, 2018 8:46:10 AM

It’s an event several of us at CENTURY 21 Redwood Realty look forward to every year – Inman Connect in New York City. A short train ride up from Washington, D.C., ICNY (as it’s affectionately known) always provides an opportunity for sharing knowledge and learning about what’s new and what’s working in and around the intersection of the technology and real estate spaces.

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