Think Redwood

59% of its users are under the age of 30. 38% of its users check it several times a day. (Source) The chances are good that you’re on (or at last have heard of) Instagram. With a myriad of app choices to use to enhance your Instagram marketing, it can be challenging to figure out where to start. So, we thought we’d help you out with an Instagram App starter pack!

Native Instagram Apps

Certain apps are “native” to Instagram, meaning that Instagram developed them themselves to seamlessly work with its app.

One of the newest is IGTV. IGTV is a vertical video app, which is meant to be more of a TV-like experience. Videos can be uploaded up to 10 minutes in length, and up to 60 minutes if you’ve got enough followers (and/or have a verified account). IGTV is meant to try to take advantage of the digital video watching boom evidenced by people ditching their cable and streaming more content.

When 35% of Americans use it and 60% of users visit it daily, adding Instagram to your digital real estate strategy starts to seem like a good idea. Take into consideration that it’s one of the highest trending platforms, and mainly attracts a demographic between the ages of 18-49, and Instagram looks even more like a contender your focus in 2019. (Sources: PEW, SproutSocial)

As with any online strategy for your business, there are two ways of approaching Instagram: organically and via paid advertising. If you are going to be using Instagram for your real estate business, with a focus on the consistent posting of unpaid content, the first step is to create an Instagram for Business account. (Learn more about what that means here.) If you are using Facebook’s Business Manager for running paid ads on Instagram instead, you’ll at least need a Facebook Page. Did you know - your Facebook Page can serve to run ads on Instagram without the need of an Instagram account! There are several different kinds of ads you can run on Instagram.

Is Instagram already your jam, or are you still deciding how you might be able to include it in your online real estate business plan? If you’re still unsure whether Instagram is for you, here’s an introduction to Instagram and a few ways you may enjoy using the app in your real estate business.

Instagram is a social networking app made exclusively for use by mobile devices, specifically smartphones. By 2019, it’s projected there will be at least 104.5 million Instagram users in the United States alone. Currently, there are somewhere around 600 million monthly Instagram users in the world, and the majority of those people follow a business account of some sort.