The Riches in Niches for Real Estate Agents and Their Clients

By Tara L. Christianson on Mar 2, 2018 3:05:05 PM

At this January’s Inman Connect conference, several of us at CENTURY 21 Redwood Realty had the pleasure of seeing speaker John Henry. One of his most notable quotes was: “There’s riches in niches.” Henry was referring to finding a niche in the super-competitive world of New York City drycleaners – specializing in handling the cleaning needs of movie wardrobes. That same motto, however, holds true in the real estate world. There are so many benefits to dominating a tight niche market in your real estate business, whether it’s a specific farm area or your local church group.

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