It’s the social platform often overlooked in favor of more ‘glamorous’ platforms like Facebook, Instagram, and YouTube. However, LinkedIn can be a robust platform for those who prefer to engage on a purely professional platform, those looking for business-to-business connections, and those who want to make a reasonably quick, strong impact while growing their network.
There are a number of ways that a real estate agent can leverage LinkedIn to their advantage. Before you start working on a LinkedIn strategy, however, you’re going to need to have LinkedIn set up correctly. Make sure your LinkedIn profile is as up to date as possible, with a current profile picture and a header picture that indicates where you work and what you do (Canva is a great tool to use to make sure your sizing is correct). Your profile should also include information that illustrates your specific real estate specialties (first-time homeowners, military, seniors, etc.), and relevant information around awards and background.
How to Make Your Real Estate Business Stand Out on LinkedIn
By Tara L. Christianson on Jul 30, 2018 10:31:58 AM