One of Redwood Realty's top producing agents, Kelly Elson had this to say when asked about the marketing support she receives as a CENTURY 21 Redwood Realty agent: "I am a HUGE fan of the Redwood Marketing Team!!"
As we start to prepare ourselves for another new year, one of the things to consider when thinking about your 2019 online digital strategy is whether you are conveying a consistent branding style in your online marketing (both paid and unpaid). If you aren’t, or you’re not sure, here are some steps to take to get a brand-new Brand You out there in the new year.
Create a Personal Brand Style Guide
What the heck is a brand style guide, you ask? A brand style guide is a combination of your visual style and content style that you follow to create consistency for your brand.
Having a brand style guide, even a simplistic one, allows those who view your profile to instantly and easily identify you, picking you out from other real estate agents.
Ever want to catch up with someone and think you should pop by to see how they are? Next time, take something with you! One of the ways CENTURY 21 Redwood Realty agents connect with their clients is through seasonal pop-by presents.
What Are Pop-Bys?
You may have called them by another name, but pop-bys are small gifts given face-to-face to clients, usually seasonally or around holidays. They provide another opportunity to catch up and connect with people, as well as to provide them with something useful and fun to remember you by.
Every house you list immediately gets multiple offers. Every person you talk to seems to be thinking about selling their property and needs your expert advice. Every buyer you work with insists on seeing at least 12 houses because there’s a chance at least half of them will be gone by the next morning. What else could it be but spring market?!
When the going gets hot in real estate, how do you handle it as a real estate agent? We asked some of our CENTURY 21 Redwood Realty agents how they handle a hot spring market.
When you’re a real estate agent, it can feel like there’s never enough time in the day to get everything done. From managing buyers and sellers, to prospecting for new clients, to nurturing past clients, to phone calls and pop-bys and showings…when are you supposed to have time to create and put out all the marketing that will help you keep and build business?
At CENTURY 21 Redwood Realty, we want our agents to keep doing what they’re the absolute best in the business at: creating and maintaining relationships while helping people buy and sell houses. That’s why, late last year, we launched our Marketing Concierge Service.
When you’re crafting a listing presentation in real estate, you want something that
- showcases who you are
- notes your local area expertise
- highlights the quality of your marketing
- illustrates the respect you have for your clients
- demonstrates your tech-savviness
- and irrefutably says to the home seller (and your prospective client) that you and only you are the agent to work with
Phew! That’s quite a lot to think about, isn’t it? And when it’s a busy market, it can be difficult to create one of these on the fly for every listing opportunity you may encounter.