Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.
At this January’s Inman Connect conference, several of us at CENTURY 21 Redwood Realty had the pleasure of seeing speaker John Henry. One of his most notable quotes was: “There’s riches in niches.” Henry was referring to finding a niche in the super-competitive world of New York City drycleaners – specializing in handling the cleaning needs of movie wardrobes. That same motto, however, holds true in the real estate world. There are so many benefits to dominating a tight niche market in your real estate business, whether it’s a specific farm area or your local church group.