Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.
Was one of your resolutions in 2019 as a new real estate agent to create more business opportunities for yourself? Our experts – Directors of New Agent Growth Trish Szego and Sandy Rosengarden - agree that one of the best ways to do that is by committing to holding open houses for other agents throughout this next year. Here’s why it’s a practice that works.
First, by actively participating in an open house you start to understand the mechanics of a successful open house. As Trish points out, it’s “more than just sticking signs in the ground and hoping people will come through.” In their new agent classes, Trish and Sandy break the work behind an open house down by day for the week before the actual open. One of the points they make is that they “should shadow an experienced agent but also should attend other companies’ open houses as well.” That may help you pick up ideas or even learn what you won’t want to do in your own open.
Now that we’ve addressed what time of year is the best to list a home, there are two other questions many real estate agents get about selling a home, especially around bigger holidays like Christmas and Easter. Those questions are: “Should I list a house around the holiday?” and “Should you hold an open house over the holiday?”
We asked some of our CENTURY 21 Redwood Realty agents to weigh in with their thoughts, and here are some of their responses.
One of the most popular tools CENTURY 21 Redwood Realty offers its agents is Spacio, a paperless open house app that encourages and automates visitor registration. With its integration with a number of great companies, including RealSatisfied and Contactually, Spacio seamlessly works to enhance our agents' open house experiences.