A significant portion of most real estate agents’ business comes from repeat clients and referrals. To achieve this consistent client base as an agent, especially an agent who’s still growing their business, you need to have consistent communication with your sphere of influence (SOI). An SOI is made up of the people you know and who know you. And a strong SOI is important for agents who work with both buyers and sellers.
With the continued focus on digital marketing in real estate (and in almost every industry), it could be easy to buy into the belief that print marketing is dead. However, foregoing print marketing completely in your real estate marketing strategy means you’re missing out on a proven effective and direct way to reach prospects and retain existing clients.
Welcome to Real Estate Conversation Starters, the show dedicated to helping agents grow their business by having more effective conversations.
CENTURY 21 Redwood Realty offers a number of in-house marketing options that we’ve created to be as easy to use as possible. One of the most popular marketing options is our postcard builder, which is a great way to market listings and stay top-of-mind with your targeted mailing lists.