You pretty much give away your age depending on what you call this sign: #. Is it pound or is it hash? What used to be the pound sign to many is now what most people associate with hashtags. Hashtags were actually first predominantly used on Twitter as a way for people to organize information and find it again quickly. (In fact, you can blame one man, Chris Messina, for the first real uses of hashtags.)
When 35% of Americans use it and 60% of users visit it daily, adding Instagram to your digital real estate strategy starts to seem like a good idea. Take into consideration that it’s one of the highest trending platforms, and mainly attracts a demographic between the ages of 18-49, and Instagram looks even more like a contender your focus in 2019. (Sources: PEW, SproutSocial)
As with any online strategy for your business, there are two ways of approaching Instagram: organically and via paid advertising. If you are going to be using Instagram for your real estate business, with a focus on the consistent posting of unpaid content, the first step is to create an Instagram for Business account. (Learn more about what that means here.) If you are using Facebook’s Business Manager for running paid ads on Instagram instead, you’ll at least need a Facebook Page. Did you know - your Facebook Page can serve to run ads on Instagram without the need of an Instagram account! There are several different kinds of ads you can run on Instagram.
Are you on Facebook? If you’re one of the 230 million people in the United States listed as a Facebook user, you probably have logged in to Facebook at least once. While most use it as a social network, over time, there has been a shift to using it for commercial purposes too.
It started with Facebook Pages when Facebook sought to separate people using Facebook for social purposes only from those who would like to advertise their work and businesses on the platform. Then, Facebook expanded its advertising to contests and promotions and, finally, to targeted advertising for the average business owner. Now, more than 5 million advertisers use Facebook to reach their target audiences. Are you one of them?