4 Ways to Generate Listings Leads in a Low-inventory Market

By Amber McCulloch on Jun 8, 2022 10:51:17 AM

The reality of the current housing market is that real estate listings are few and far between – even for experienced agents. With inventory levels at historic lows and likely to remain that way for a while, competition for listings is at an all-time high. So what can you do to get more listings in today's real estate market? With a bit of effort and a dash of creativity, these four strategies will help you generate listing leads even in this challenging market. 

Continue Reading

CENTURY 21 Redwood Realty Named 2022 Masters Cup Winner

By Adrienne Barkas on Apr 5, 2022 1:00:07 PM

[WASHINGTON, D.C., APRIL 5, 2022] The Realogy Advantage Network Masters Cup, formerly known as the Cartus Masters Cup, is awarded to the top performing brokerage in the network, which includes all Realogy brands: CENTURY 21, Coldwell Banker, Sotheby’s International Realty, Corcoran, Better Homes & Gardens and ERA. The award was presented at the annual Realogy Advantage Network LEAD 2022 conference, held April 4-6 in Hollywood, Florida.  

Continue Reading

On Converting Leads and Building Relationships

By Billy Ekofo on Mar 21, 2018 12:07:48 PM

Early last year I met with an agent who told me that she had tried every single lead-generating scheme that she could possibly try. They never yielded any tangible results for her. She wanted to know what she was doing wrong, especially since her own money was involved in acquiring said leads.

We went through an analysis: she wanted to know if she was calling them fast enough because, according to some statistics, you should be calling a lead within 3 minutes or less. We looked at her follow-up program. It was specific and well-organized. We looked at the different drip campaigns she had set up. Again, no fault there. Everything was set up appropriately, with no real deficiency that I could see. Her system was flawless. She received leads from her company and followed up with them, doing everything absolutely right. The system was solid and the quality of leads she received was great. So what was missing?

Continue Reading

How CENTURY 21 Redwood Realty is Capturing and Converting Clients with RealScout

By Tara L. Christianson on Mar 5, 2018 11:26:00 AM

Creating new opportunities from lists of potential buyers can be a time-consuming process, especially if there’s no system behind it. That’s why CENTURY 21 Redwood Realty has been exploring changing its processes and implementing a company that’s been at the forefront of the real estate industry for its innovation and spectacular user experience. (After all, happy clients make happy agents!)

Continue Reading

Lists by Topic

see all

Posts by Topic

see all

Recent Posts