If you’re like the majority of real estate agents, you still get most of your leads through referrals, so social media advertising hasn’t necessarily been on the top of your to-do list. But relying only on referrals for your business in the year ahead might not give you the results you’re looking for. One of the easiest, most effective ways of building a strong pipeline of incoming leads is through social media ads for your real estate business. Here’s why.
We recently hosted our first-ever CRUSH 2022 Summit and we couldn’t be more proud of how it turned out! Designed to help agents attract and convert more listings, this half-day virtual event featured Tom Ferry coaches, Redwood agents, an unveiling of a new Redwood Offers product, and insight from everyone’s favorite (Redwood) cofounders.
Keeping in touch with your sphere is essential all year long to generate leads and referrals.
One of Redwood Realty's top producing agents, Kelly Elson had this to say when asked about the marketing support she receives as a CENTURY 21 Redwood Realty agent: "I am a HUGE fan of the Redwood Marketing Team!!"
Clients these days want to feel informed before making any decision. With all the different kinds of information out there, however, it can sometimes be difficult for them to know which information to trust and rely on. Enter: You, Their Real Estate Agent and Trusted Local Adviser.
One of the ways our agents communicate local market conditions with prospective and current clients is through MarketWatch postcards. How could you use them in your business? First, send out MarketWatch postcards to people in your chosen area with information about current and upcoming listings, including a summary of properties that are for sale, under contract, or have sold to other residents in those areas. Then, follow up with new cards when you get a listing, when the property goes under contract, when it sells, and/or when the market changes in that area. Keeping that constant flow of simple-to-understand information in an easily digestible marketing piece is an excellent touchpoint and way to provide clients with valuable information. All while showcasing your local knowledge!
59% of its users are under the age of 30. 38% of its users check it several times a day. (Source) The chances are good that you’re on (or at last have heard of) Instagram. With a myriad of app choices to use to enhance your Instagram marketing, it can be challenging to figure out where to start. So, we thought we’d help you out with an Instagram App starter pack!
Native Instagram Apps
Certain apps are “native” to Instagram, meaning that Instagram developed them themselves to seamlessly work with its app.
One of the newest is IGTV. IGTV is a vertical video app, which is meant to be more of a TV-like experience. Videos can be uploaded up to 10 minutes in length, and up to 60 minutes if you’ve got enough followers (and/or have a verified account). IGTV is meant to try to take advantage of the digital video watching boom evidenced by people ditching their cable and streaming more content.
For many real estate agents, the end of last year was a time of reflection, not only for their personal lives but also about how well their real estate businesses were doing. What’s been going well? What needs improvement? One of the greatest areas of introspection is often on marketing, and for good reason. Real estate marketing is one of the most significant tools in any professional agent’s skill set, which is why empowering our agents with the best marketing tools and training is one of our main focuses here at CENTURY 21 Redwood Realty.
We offer individual agent websites to every C21 Redwood agent. These websites are modeled after our own very successful website, C21Redwood.com, and we give access to our agents (along with training) to allow them to adjust their website with their content and tastes. We want everyone to be able to highlight their hyperlocal expertise and attract clients while continuing to provide those clients with exceptional service on every front.
Do your real estate business plans for 2019 include starting or continuing to send email newsletters and email campaigns? Do you know how you’ll cut through the noise, so your message gets read? Email marketing isn’t dead; it just isn’t done as well as it could be. Send a more effective email in 2019 using the following tips:
It Starts with the Email Subject Line
Many real estate newsletters use subject lines that say something like, “Real Estate Update for January 2019” or “Newsletter from X Property.” Sounds exciting, right?
One of the ways you can start to increase the chances of people opening your email is by writing a more interesting subject line. Don’t automatically use the default subject of your usual contact management program. Instead, think of something fun or descriptive that could pique someone’s interest. For instance, you can include someone’s name in the subject line, use “you” in the subject line, or even use an emoji or two.
You’re inspired. You’re ready. You’re going to hit the ground running on January 1. Your 2019 real estate business plan is all ready to go. It includes a 2019 online strategy, right? Right?!
If that’s your missing piece, it’s OK. You’ve still got time to work on incorporating those essential online pieces to the rest of your plan. Where do you start? With some oldies, yet goodies: Who, What, Where, When, Why and How.
The Why of your 2019 Online Strategy
Like Simon Sinek says, “Start with why.” In this case, you need to decide why you even want to have an online presence for your real estate business in the first place. Is it because you want more followers in 2019? Do you want more people engaging with you online? Do you want to create more lead opportunities? You’d like to increase your referral network? Or, maybe you’d like to continue nurturing relationships with your current client sphere. Whatever your reason, you need to decide what your goal is with your efforts. Knowing your purpose upfront means you can then measure whether or not you’re successful in what you’re working on. Once you’ve got your Why decided, you can focus on the rest of your strategy.
As we start to prepare ourselves for another new year, one of the things to consider when thinking about your 2019 online digital strategy is whether you are conveying a consistent branding style in your online marketing (both paid and unpaid). If you aren’t, or you’re not sure, here are some steps to take to get a brand-new Brand You out there in the new year.
Create a Personal Brand Style Guide
What the heck is a brand style guide, you ask? A brand style guide is a combination of your visual style and content style that you follow to create consistency for your brand.
Having a brand style guide, even a simplistic one, allows those who view your profile to instantly and easily identify you, picking you out from other real estate agents.