Are your unread emails sitting at 0 or 30,000? If it's the latter, you’re not alone. Yet, you’ll probably open up emails that seem important or are addressed to you. Your prospective and current clients are the same. Email marketing is still a strong way of communicating with your clients as long as personalized and contains information that’s important to the recipient. On the creation side, though, it can become time-consuming to send or respond to all the email. What do you do? Enter the email template.
You pretty much give away your age depending on what you call this sign: #. Is it pound or is it hash? What used to be the pound sign to many is now what most people associate with hashtags. Hashtags were actually first predominantly used on Twitter as a way for people to organize information and find it again quickly. (In fact, you can blame one man, Chris Messina, for the first real uses of hashtags.)
Have you ever Googled yourself? Did you know that Google will try to give you what it thinks you want to see? So, there’s a very good chance you’ll rank for your name, your area, your business on the first page. More importantly, though, do you know what people see when they Google you?
Ensuring our agents have everything they need to market themselves and their clients’ properties at their fingertips is essential to us at CENTURY 21 Redwood Realty.
Included in the numerous marketing tools available to our agents are our brochure builder and our interactive property website, both of which have proven to be beneficial ways of showcasing a property to prospective buyers, both offline and online.
When you’re crafting a listing presentation in real estate, you want something that
- showcases who you are
- notes your local area expertise
- highlights the quality of your marketing
- illustrates the respect you have for your clients
- demonstrates your tech-savviness
- and irrefutably says to the home seller (and your prospective client) that you and only you are the agent to work with
Phew! That’s quite a lot to think about, isn’t it? And when it’s a busy market, it can be difficult to create one of these on the fly for every listing opportunity you may encounter.
On March 1, CENTURY 21 corporate released its new and improved branding, and, from where I stand, it was well received. The design, look and feel of the new logo and the associated branding have completely changed the way I look at the brand as a whole. It is modern, edgy, and completely diverges from the previous CENTURY 21 look and feel. We’ve definitely turned a page with the company leadership, and now the brand speaks to our new direction.
CENTURY 21 Redwood Realty offers a number of in-house marketing options that we’ve created to be as easy to use as possible. One of the most popular marketing options is our postcard builder, which is a great way to market listings and stay top-of-mind with your targeted mailing lists.