Think Redwood

Every year, Forbes Magazine ranks the world’s most reputable companies. The data and findings come from the Reputation Institute (RI), a reputation management consulting firm based in Boston, MA. Rankings are assigned according to seven categories: product & services, innovation, workplace, governance, citizenship, leadership and performance. RI believes strongly that reputation is a major factor in driving strong business performance. The higher a company scores on this ranking, the more likely its product and/or services are to be purchased or recommended. 

I have been following this survey since business school because the subject of company reputation has always interested me. The companies highlighted in the article are multi-billion dollar corporations, so they dedicate a tremendous amount of time and resources to ensure that they deliver on what they offer their customers. Regardless of the industry, that boils down to one thing: an outstanding customer experience.