Think Redwood

Here at CENTURY 21 Redwood Realty, 2018 and 2019 are all about business planning. We've launched an exclusive online business planning tool for our agents, and even held a company-wide business planning session hosted by Tom Ferry-- an event that was so out-of-this-world successful, that we're doing it again next year. One of the fundamentals of a robust real estate business plan is prospecting. Our owners, Shawn Milletary, Nick Pasquini, and Eddie Berenbaum, wanted to drive this home, so they decided to incentivize our agents through a business planning competition with some BIG prizes.

The contest ran for 60 days leading up to our company-wide business planning event, and focused on five areas of an agent's business:

1. Conversations
2. Listing Appointments
3. Buyer Consultations
4. Open Houses 
5. Outbound Referrals

When it comes to choosing your next potential brokerage, many people focus on monetary offerings – commission splits, bonuses, and more – or on other enticements that might make them choose a brokerage as their next brokerage. There’s one question, though, that many agents don’t ask, and that’s about your potential next brokerage’s agent retention rate.

Why is that important?

There are many reasons real estate agents may think it’s time to make a change in their brokerage, including lack of support, high or incomprehensible fee structures, insufficient education, a lag in keeping up with innovation, and isolation from their wider community. But it’s harder to pin down why real estate agents choose to stay with their brokerages.

One reason many agents stay with their brokerage is that they’ve found a brokerage who isn’t afraid to work on expanding their agents’ brand instead of their own. For example, many long-term agents at CENTURY 21 Redwood Realty admire our focus on enhancing our agents’ brands and letting them fly.